How to harvest the power of social media for recruiting

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Social media seems like a new hype that marketers love. But recruiters? They don't know what the hell to do with it. Between fear and desire, recruiters look at social media wondering where to …

Social media seems like a new hype that marketers love. But recruiters? They don't know what the hell to do with it. Between fear and desire, recruiters look at social media wondering where to start. In this presentation you will get a methodology of steps by steps how to build a solide recruiting strategy using social media.

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Transcript

  • 1. RecruitingHarvesting the social networks power ©2010 netin uence SARL - All rights reserved - Con dential
  • 2. Building a reputationSourcing & NetworkingHiring & caring ©2010 netin uence SARL - All rights reserved - Con dential
  • 3. Reputation building ©2010 netin uence SARL - All rights reserved - Con dential
  • 4. Your marketing is there anyway http://www.socialbakers.com/blog/ 109-facebook-in-2010-7-9-new- account-registrations-per-second/©2010 netin uence SARL - All rights reserved - Con dential
  • 5. People use it to search your reputation42% look for info on company culture46% search on typical jobs52% want to get experience report from insiders39% seek info on salary ©2010 netin uence SARL - All rights reserved - Con dential
  • 6. This is a company’s effort,not only a HR job ©2010 netin uence SARL - All rights reserved - Con dential
  • 7. Are youREMARQUABLE ? Management 2.0 Sandrine Szabo - Netinfluence.ch
  • 8. Tony Hsieh | Zappos You can’t care of customers if you don’t care of employees Sandrine Szabo - Netinfluence.ch
  • 9. How to rewamp your management to become customer centric Sandrine Szabo - Netinfluence.ch
  • 10. Management 2.0 Agile Management Creative commons Community managementEvaluation is a two way street. Give credits to those among your teams A team is made of people.Let employees evaluate and help who had brilliant idea. The stronger their self identity, theimproving your management If they did it by themselves let them stronger the overall team is. Don’t try to> thus let clients co-creating present it > this generates high mash people into your corporation. They motivation and positive engagment are lively individuals : let them shine Trust Long tailThe people you recruited were chosen Perpetual Betabecause you thought they were the What matters is not so much what isMOST competent In an ever changing environment, you similar, but what brings singularitySo trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusualrecruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from The humility of understanding we have to sames seen with a different eye Management is learn every single day, because of we know indeed so little. conversation The way you train your people, how Wisdom of crowdsHow much time do you spend just much you invest on that and the amount of time you let them to R&D their Your people are clever enough to managelistening to your employees ? This is an expertise is key their times provided you give them theeveryday duty. You want them to listen to proper tools and the proper missions -your customers, so listen to them,actively Passion flex hours, home-working, part time > care for results not control When you feel miserable you cannot beEnvironment is everything good. When you are passionate with Give firstWorking in a crapy environment creates what you do you are excellent. Managingtension. Is it more important for you to is about making sure people get an Care for your employees, care for yoursave stupid money by low consideration opportunity to do things they are customers, care for your partners, youror to cherish your people for them to passionate about ROI will be long term deep engagementgive their best ? Sandrine Szabo - Netinfluence.ch
  • 11. The more you giveThe more you get Sandrine Szabo - Netinfluence.ch
  • 12. Building a reputationHow do you want to be perceived?Who would you like to attract?- Participate, Create, Share in social networks - Be proli c. - Be ubiquitous. Mak - Be generous. e pe - Be dependable. wan ople t to - Be credible. join- Monitor your online presence- Customers & employees will do the talk
  • 13. Sourcing & Networking ©2010 netin uence SARL - All rights reserved - Con dential
  • 14. Choose the right network©2010 netin uence SARL - All rights reserved - Con dential
  • 15. Most people on socialnetworks are passive ©2010 netin uence SARL - All rights reserved - Con dential
  • 16. Think out of the box Create active Create eventsSpot & reward groups & targeting your contributors fanpages audience Create openShare valuable Create talks (forum, content contests chats...) ©2010 netin uence SARL - All rights reserved - Con dential
  • 17. Train your managers©2010 netin uence SARL - All rights reserved - Con dential
  • 18. Remember:Social networks is aboutbuilding relationships ©2010 netin uence SARL - All rights reserved - Con dential
  • 19. Be direct©2010 netin uence SARL - All rights reserved - Con dential
  • 20. Hiring & caring ©2010 netin uence SARL - All rights reserved - Con dential
  • 21. Poor job ads - Boring / corporate presentation - Vague description - Own namings for positions - Impossible requirements - No WIIFM - No call to action ©2010 netin uence SARL - All rights reserved - Con dential
  • 22. Attractive offer1. PassionYou can’t inspire others if you aren’t rst inspired yourself.2. VisionEnable them to relate to your inspiring vision3. CultureValue your company culture, they come for the job, stay for culture4. WIIFMThey get what you want, but what do they get?5. Get realSimple, to the point & realistic.You want authenticity? Walk the talk ©2010 netin uence SARL - All rights reserved - Con dential
  • 23. Participate online Building a Create & share valuable content reputation Monitor Build on your employees 1st Select the right networksSourcing & Attract attention out of the boxNetworking Train your managers Build relationships Contact directly Hiring & Post reworked jobs ads caring Once hired, care ©2010 netin uence SARL - All rights reserved - Con dential
  • 24. Poursuivons cette conversation onlineConnectons-nous!Mon nom est Sandrine Szabo, mon entreprise s’appelle netin uenceTwitter.com/netin uence blog.netinfluence.comFacebook.com/netin uence.ch sandrine@netinfluence.comSlideshare.net/netin uence http://ch.linkedin.com/in/sandrineszabo