c o n v e r s a t i o n s
in connected worlds,
what
your friends
think
about a service or product
is important
r e c o m m a n d a t i o n s
Sandrine Szabo - Netinfluence.ch
What makes your
customers happy ?
Sandrine Szabo - Netinfluence.ch
Products
Price/Quality ratio
Sandrine Szabo - Netinfluence.ch
Customer experience
Service
Sandrine Szabo - Netinfluence.ch
Tony Hsieh | Zappos
You can’t care of customers
if you don’t care of employees
Sandrine Szabo - Netinfluence.ch
How to rewamp your
management to
become
customer centric
Sandrine Szabo - Netinfluence.ch
Management 2.0
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management
Evaluation is a two way street.
Let employees evaluate and help
improving your management
> thus let clients co-creating
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons
Evaluation is a two way street. Give credits to those among your teams
Let employees evaluate and help who had brilliant idea.
improving your management If they did it by themselves let them
> thus let clients co-creating present it > this generates high
motivation and positive engagment
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
The people you recruited were chosen
because you thought they were the
MOST competent
So trust them and let them do what YOU
recruited them for
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
The people you recruited were chosen Perpetual Beta
because you thought they were the
MOST competent In an ever changing environment, you
So trust them and let them do what YOU cannot profile your company with a rigid
recruited them for structure. Flexibility is made of humility.
The humility of understanding we have to
learn every single day, because of we
know indeed so little.
The way you train your people, how
much you invest on that and the amount
of time you let them to R&D their
expertise is key
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
Long tail
The people you recruited were chosen Perpetual Beta
because you thought they were the What matters is not so much what is
MOST competent In an ever changing environment, you similar, but what brings singularity
So trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusual
recruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from
The humility of understanding we have to sames seen with a different eye
learn every single day, because of we
know indeed so little.
The way you train your people, how
much you invest on that and the amount
of time you let them to R&D their
expertise is key
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
Long tail
The people you recruited were chosen Perpetual Beta
because you thought they were the What matters is not so much what is
MOST competent In an ever changing environment, you similar, but what brings singularity
So trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusual
recruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from
The humility of understanding we have to sames seen with a different eye
Management is learn every single day, because of we
know indeed so little.
conversation The way you train your people, how
How much time do you spend just much you invest on that and the amount
listening to your employees ? This is an of time you let them to R&D their
everyday duty. You want them to listen to expertise is key
your customers, so listen to them,
actively
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
Long tail
The people you recruited were chosen Perpetual Beta
because you thought they were the What matters is not so much what is
MOST competent In an ever changing environment, you similar, but what brings singularity
So trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusual
recruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from
The humility of understanding we have to sames seen with a different eye
Management is learn every single day, because of we
know indeed so little.
conversation The way you train your people, how Wisdom of crowds
How much time do you spend just much you invest on that and the amount
of time you let them to R&D their Your people are clever enough to manage
listening to your employees ? This is an
expertise is key their times provided you give them the
everyday duty. You want them to listen to
proper tools and the proper missions -
your customers, so listen to them,
flex hours, home-working, part time >
actively
care for results not control
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
Long tail
The people you recruited were chosen Perpetual Beta
because you thought they were the What matters is not so much what is
MOST competent In an ever changing environment, you similar, but what brings singularity
So trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusual
recruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from
The humility of understanding we have to sames seen with a different eye
Management is learn every single day, because of we
know indeed so little.
conversation The way you train your people, how Wisdom of crowds
How much time do you spend just much you invest on that and the amount
of time you let them to R&D their Your people are clever enough to manage
listening to your employees ? This is an
expertise is key their times provided you give them the
everyday duty. You want them to listen to
proper tools and the proper missions -
your customers, so listen to them,
flex hours, home-working, part time >
actively
care for results not control
Environment is everything
Working in a crapy environment creates
tension. Is it more important for you to
save stupid money by low consideration
or to cherish your people for them to
give their best ?
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
Long tail
The people you recruited were chosen Perpetual Beta
because you thought they were the What matters is not so much what is
MOST competent In an ever changing environment, you similar, but what brings singularity
So trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusual
recruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from
The humility of understanding we have to sames seen with a different eye
Management is learn every single day, because of we
know indeed so little.
conversation The way you train your people, how Wisdom of crowds
How much time do you spend just much you invest on that and the amount
of time you let them to R&D their Your people are clever enough to manage
listening to your employees ? This is an
expertise is key their times provided you give them the
everyday duty. You want them to listen to
proper tools and the proper missions -
your customers, so listen to them,
actively Passion flex hours, home-working, part time >
care for results not control
When you feel miserable you cannot be
Environment is everything good. When you are passionate with
Working in a crapy environment creates what you do you are excellent. Managing
tension. Is it more important for you to is about making sure people get an
save stupid money by low consideration opportunity to do things they are
or to cherish your people for them to passionate about
give their best ?
Sandrine Szabo - Netinfluence.ch
Management 2.0
Agile Management Creative commons Community management
Evaluation is a two way street. Give credits to those among your teams A team is made of people.
Let employees evaluate and help who had brilliant idea. The stronger their self identity, the
improving your management If they did it by themselves let them stronger the overall team is. Don’t try to
> thus let clients co-creating present it > this generates high mash people into your corporation. They
motivation and positive engagment are lively individuals : let them shine
Trust
Long tail
The people you recruited were chosen Perpetual Beta
because you thought they were the What matters is not so much what is
MOST competent In an ever changing environment, you similar, but what brings singularity
So trust them and let them do what YOU cannot profile your company with a rigid Allow yourself to recruiting unusual
recruited them for structure. Flexibility is made of humility. profile. Innovative ideas often come from
The humility of understanding we have to sames seen with a different eye
Management is learn every single day, because of we
know indeed so little.
conversation The way you train your people, how Wisdom of crowds
How much time do you spend just much you invest on that and the amount
of time you let them to R&D their Your people are clever enough to manage
listening to your employees ? This is an
expertise is key their times provided you give them the
everyday duty. You want them to listen to
proper tools and the proper missions -
your customers, so listen to them,
actively Passion flex hours, home-working, part time >
care for results not control
When you feel miserable you cannot be
Environment is everything good. When you are passionate with Give first
Working in a crapy environment creates what you do you are excellent. Managing
tension. Is it more important for you to is about making sure people get an Care for your employees, care for your
save stupid money by low consideration opportunity to do things they are customers, care for your partners, your
or to cherish your people for them to passionate about ROI will be long term deep engagement
give their best ?
Sandrine Szabo - Netinfluence.ch
The more you give
The more you get
Sandrine Szabo - Netinfluence.ch
Management 2.0 is about getting customer centric.
more
Management 2.0 is about getting customer centric.
Unlike many managers think, it is not about bringing a new revolution in the company but about rebringing common senses. I explain how we did that in our company by using 2.0 and open sources practices. The ROI is big because we are seen by our customers as really disruptive plus we get a really high involvement of our employees.
Le management 2.0 c'est mettre le client au coeur de son entreprise et par extension des collaborateurs. Dans cette présentation, je partage les enseignement de mon expérience de marketing et ce que cela m'a conduit à mettre en oeuvre comme management pour mon entreprise : netinfluence less
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