Fundraising2.0 give india

895 views
760 views

Published on

Presentation on new avenues of fund raising for NGOs by GiveIndia at the capacity building workshop for NGOs organized by Net Impact Mumbai at the Mumbai HUB, Bandra

Published in: News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
895
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
22
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • What do you understand by fundraising? What do you understand by fundraising 2.0?How many have participated in marathons? In giving challenges?Raised money yourself? Got your volunteers/donors to raise money?
  • Can you tell me why you think it is important?
  • Any experience in the crowd with this? Get them to speak about it.
  • Get experiences from people
  • Get experiences from people
  • Experiences from people
  •  
  •  
  •  
  •  
  •  
  •  
  •  15 - Fundraising platforms - show examples of First Giving, Just Giving & iGive
  •  16 - iGive - A tool for Fundraising - 1-pager on iGive as a tool to use to fundraise in India and its benefits - payment gateway, tax receipt, less accounting etc.
  • 17-20  Case Study on TFI as mentioned below
  • Fundraising2.0 give india

    1. 1. Fundraising 2.0 Dec 18, 2011
    2. 2. Agenda Fundraising 2.0 - What & Why? Opportunities for Fundraising 2.0 • Formal Events • Informal Events How to be successful at Fundraising 2.0? Fundraising 2.0 Platforms Case StudyQ&A 2
    3. 3. How the Internet evolved? 3
    4. 4. What is Fundraising 2.0?FundraisingThe process of soliciting and gatheringcontributions as money, by requestingdonations from individuals, businesses,charitable foundations, or governmentalagencies. Fundraising 2.0 Also known as Peer-to-Peer Fundraising (P2P) it is about empowering your supporters, both donors and volunteers to raise funds by encouraging them to raise funds from their own networks and communities 4
    5. 5. Who does a donor trust? “Consumers trust real friends and virtual strangers the most”(1)Source: (1) http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/ 5
    6. 6. Why should I be concerned about Fundraising 2.0?• People give to friends, colleagues and people they know• People give to causes not to institutions• Leverage your donors/volunteers creatively and make them ambassadors of your organization• Acquire more donors for your organisations• Also builds greater awareness for your cause and a chance to create ambassadors of today’s donors• More funds for you…• …at very low cost to you 6
    7. 7. Agenda Fundraising 2.0 - What & Why? Opportunities for Fundraising 2.0 • Formal Events • Informal Events How to be successful at Fundraising 2.0? Fundraising 2.0 Platforms Case StudyQ&A 7
    8. 8. Opportunities for Fundraising 2.0• Formal ly organized Marathon event typically by a third party on a specific date/period Sporting Events Walkathon• Encourages competition amongst Cyclothon participants Formal Events Global Giving Open Challenge Giving Challenges Fundraising India Giving 2.0 Challenge Weddings• Associated with a personal event in the Informal Birthdays fundraisers’ life Events• People participate on Anniversaries their own terms 8
    9. 9. Marathons in India – Some Statistics Mumbai Marathon 2011 131 NGOs Mumbai Marathon 2010 Rs. 12.2 cr. raised 109 NGOs Rs. 9.2 cr. raised Delhi Marathon 2010 40 NGOs Delhi Marathon 2009 Rs. 3.2 cr. raised Rs. 2.1 cr. raised Bangalore Marathon 2010 73 NGOs Bangalore Marathon 2009 Rs. 1.3 cr. raised 81 NGOs Rs. 1.4 cr. raised 9
    10. 10. Giving Challenges – A Glance India Giving Challenge Get experiences from people India Tax Saving ChallengeOpen Challenge 2010 2010 2010500+ NGOs 250+ NGOs 100+ NGOs$1.5 Mn raised Rs. 2.1 cr. raised Rs. 50+ lacs raisedOpen Challenge 2011 India Giving Challenge India Tax Saving Challenge450+ NGOs 2011 2010 300+ NGOs 100+ NGOs$1.1 Mn raised Rs. 3.1 cr. raised Rs. 50+ lacs. raised 10
    11. 11. Informal Events – An Introduction• Peer-to-Peer fundraising is personal . Its about people• Its about sharing personal stories & journeys• Important to state the reasons for getting involved & what engaged them• Reason for raising funds• Updating fundraising pages with progress and update of the project• Their reasons for raising funds encourage others to join or donate NGOs should support this personal activity by coaching participants to share their story. 11
    12. 12. Informal Events – What Fundraisers have to say (1/2) Raj Kalakota used iGive to celebrate his sons first birthday “I wanted to do some good to society and give a chance to family and friends to donate. I used the GiveIndia donation as gift, so that lead to this option. I am happy that it raised something which I am sure will make some difference.”Kakoli Dey set up an iGive page to commemorate her grandmothersdeath anniversary. “My love for my grand mom and my love for the NGO I work for have motivated me to create this page. Raising funds whatsoever the cause is a bit tough but this is a fantastic way of asking for fund!”Chandramouli Venkatesan set up an iGive page as he wanted to makea difference to the underprivileged: “The elderly homeless in India can use every rupee that we raise. I was amazed at the number of people who contributed and also people who I did not know well also responded to the appeal.” 12
    13. 13. Informal Events – What Fundraisers have to say (2/2)Uday and Shweta Khankhoje received gifts for charity on theirwedding day “We knew that in our weddingcard if we were to just write "no gifts", it would not dissuade people from getting gifts. If we gave them something else to "give", they would at least get that satisfaction. And this way, we could start our life together with the blessings of our extended family." - As did Megha and Karam.“GiveIndia provided a perfect solution - a gift our friendswould be happy to give and that we would be happy toaccept too. Most of our friends were very happy withour decision and donated generously. ” 13
    14. 14. Agenda Fundraising 2.0 - What & Why? Opportunities for Fundraising 2.0 • Formal Events • Informal Events How to be successful at Fundraising 2.0? Fundraising 2.0 Platforms Case StudyQ&A 14
    15. 15. How to raise funds - yourself and through yoursupporters (1/8)1. Display your campaign prominently on your website or setup a microsite for the same 15
    16. 16. How to raise funds - yourself and through yoursupporters (2/8)2. Send an appeal letter to all your friends, family and supporters. Ensure that you specify a prominent call-to-action in this letter. 16
    17. 17. How to raise funds - yourself and through yoursupporters (3/8)3. Maintain an excel sheet of your supporters and call them up, if they do not respond to your email. (Also: Thank all who do respond, for their support  ) 17
    18. 18. How to raise funds - yourself and through yoursupporters (4/8)4. Dedicate an article in your NGO’s newsletter to the fundraising project you have set up; and add a prominent call-to-action in it 18
    19. 19. How to raise funds - yourself and through yoursupporters (5/8)5. Post your iGive page link and a brief description of what you’re raising funds for on your Facebook or Orkut or whichever social networking site you use profile; encourage your employees to do the same 19
    20. 20. How to raise funds - yourself and through yoursupporters (6/8)6. Does your NGO/CEO have a blog? Write some posts about your iGive page and your efforts to get to your target amount; encourage your employees to do the same 20
    21. 21. How to raise funds - yourself and through yoursupporters (7/8)7. Everyone at your NGO can update their email signatures with a link to your NGO’s iGive page 21
    22. 22. How to raise funds - yourself and through yoursupporters (8/8)Feel free to share this slide with supporters who raise funds for you. You mayalso carry this information on your website. This is what supporters can do -1. Send a personalised appeal message/email to your networks, which contains a prominent call-to-action. Tell all exactly how the money they give will be used and what impact it will have.2. Spread the word along with a brief description of what youre raising funds for on whichever social networking site you use, such as Facebook or Orkut. Lots of people take the time to read what their friends are doing.3. Do you have a blog? Dedicate a post or two to your fundraising efforts. Don’t forget to mention why you support the cause.4. Dont give up after the first mail; many of your friends may need a gentle reminder so send at least one follow-up mail.5. Ask your spouse, siblings, parents and children to help you spread the word.6. Still cant think of who to send the link to? How about your… cousins neighbours, batchmates, colleagues, family friends, club/gym friends…7. One last tip - after your page expires, dont forget to write to everyone who donated to you thanking them and telling them that they helped you succeed. 22
    23. 23. Agenda Fundraising 2.0 - What & Why? Opportunities for Fundraising 2.0 • Formal Events • Informal Events How to be successful at Fundraising 2.0? Fundraising 2.0 Platforms Case StudyQ&A 23
    24. 24. Fundraising Platforms 24
    25. 25. iGive – a tool for fundraising What is iGive? Why iGive? + = It lets you reach out to friends and family anywhere in the world. Is easy and convenient to use, both for you and for the people donating to your cause.– iGive is an online from setting up the page to fundraising tool that sending receipts for donations is all enables anyone to raise done online funds conveniently for a cause that they are Transparent mechanism of who’s passionate about. donated and funds collected Is a platform that fulfills all fundraising needs 25
    26. 26. Agenda Fundraising 2.0 - What & Why? Opportunities for Fundraising 2.0 • Formal Events • Informal Events How to be successful at Fundraising 2.0? Fundraising 2.0 Platforms Case StudyQ&A 26
    27. 27. Case Study: Teach for India (1/2)Number of Fellows: 130Funds Raised: Rs. 43 lacsFrom: 1,790 donorsTotal Matching Won: Rs. 16 lacsRaised Funds For:• Books• Setting up libraries• Resource center• Field trips• Infrastructure needs in the classroom ( eg: stationary, projector)Target Donors: Individuals ( ie. non-corporate, non-HNI, non-institutionaldonors) . 27
    28. 28. Case Study: Teach for India (2/2) How were funds raised? • Tons of Emails • In-person asks • SMS Followups • Social Media • Phone-call asksFactors that helped raise funds:• Fellows felt personally responsible for making this a success• Twice a week motivating mails sent to all Fellows• Created an internal competition by recognising top-3 Fellows each week• Incentive of winning “Every Fellow is like a CEO for his own classroom. He needs to gather resources and means to ensure students are making academic progress. Since the Fellows feel so closely responsible for the growth of their kids, they did not hesitate to reach out to their network for financial support.” - Mridvika Mathur, Manager, Development, Teach For India 28
    29. 29. Case Study: Sahaara, MumbaiFunds Raised: Rs. 8.8 lacsNo. of Donors: 215Total Matching Won: Rs. 2.75 lacsTarget Donors: Regular Donors + anyone the team came in contactwith ( family, friends, neighbours, their contacts etc.)How were funds raised?• Tons of emails • Word-of-Mouth• Phone/Email Follow-ups • Facebook appealFactors that helped raise funds:• Gave a heads up to last years donors as soon as event dates were announced• Made it an in-house event with all employees reaching out to their networks• Kept donors informed through the event of the daily/weekly matching won 29
    30. 30. However, remember that YOU will need to encouragefundraisers to continue to take action…• Highlight effective fundraisers• Provide best practices in fundraising• Give regular updates on fundraising progress; build anticipation through newsletters/ campaign-focused update mails• Encourage fundraisers to be the first to donate• Leverage offline events• Update/Encourage/Appreciate – in your communication• Encourage spreading the word through social media, blogs, email signatures “Remember, it’s about people not technology.” 30
    31. 31. Agenda Fundraising 2.0 - What & Why? Opportunities for Fundraising 2.0 • Formal Events • Informal Events How to be successful at Fundraising 2.0? Fundraising 2.0 Platforms Case StudyQ&A 31
    32. 32. 32
    33. 33. Tarika Vaswani Internet Giving, GiveIndia tarika@giveindia.orgwww.GiveIndia.org blog.GiveIndia.org www.facebook.com/GiveIndia @GiveIndia www.youtube.com/GiveIndia2000 33

    ×