The Importance Of Information
Technology In The Retail Sector
• With the increasing globalization of retailing, both in terms of
their points-of-sale and their points-of-supply; the information
technology (IT) spend in the retail sector has increased
significantly. IT plays an increasingly important role in the
management of complex retail operations.
• Market knowledge, as well as control of data and information,
is key to obtaining a competitive advantage in the retail sector.
Markets are continuing to grow and become more complex;
the simple process of retailing has started to deploy more
advanced retail information systems to cope with all the
IT involvement in Retail
• To increase the company’s ability to respond to the evolving
marketplace through enhanced speed and flexibility.
• To collect and analyze customer data while enhancing
• To work effectively; retailers need one system working across
stores (or even across national borders) to make sure the most
effective use of stock and improve business processes.
• Retailers are beginning to notice that technology’s role is one
of an enabler. Essentially, information technology can speed
up processes and deliver cost saving benefits to the company.
• Customer data
Many retailers struggle with information overload because
they’re required to collect and sift through mass amounts of
data, then convert it into useful information in a customercentric industry.
• Transparency and tracking
Retailers must increase transparency between systems, as well
as obtain better tracking to integrate systems from
manufacturer through to the consumer while obtaining
customer and sales information.
• Global data synchronization
Due to radio frequency identification/electronic product coding,
the entire supply chain has become more intelligent. Retailers
must enable the use of real-time data to watch inventory levels.
In addition, radio frequency identification tagging positions the
company to be able to safeguard its shipments by allowing
products to be tracked from manufacturer through the entire
Definition of POS
• Point Of Sale. The physical location of a transaction
but usually refers to any device or system used to
record the transaction for the retailer.
• CPOS: A computer-based POS which employs
software to implement the POS functionality
Benefits of POS
POS System Cash Register
Invoicing and Receiving
Interfacing with Accounting
Integrated CC handling
Preferred by tax consultants
POS: Typical Configuration
Connect cable between cash
drawer and receipt printer.
Note that ends are NOT the
Plug keyboard into
‘Y’ cable. Plug
into keyboard port
interface cable to LPT1
POS: Mag Stripe Reader
• Replaces the Retail Terminal
• Uses software to perform functions
• Usually connects to keyboard and barcode scanner
POS: Mag Stripe Reader
number and card
Also contains the
number and expire
redundancy on the
A POS keyboard more closely resembles a cash register
key layout and usually has programmable keys. Some
have integrated card swipes.
POS: Portable Data Assistant
Portable data collection
• Remote data entry
• Restaurants and lounges
• Lumber yards
• Remote inventory
• Serial Port I/F to your PC
• POS Calculates total
• Desktop units / Built-in units
POS: Check Reader / Printer
• Magnetic ink character recognition (MICR)
• Requires POS Software support
• Requires bank / online authorization service
POS: Slip Printer
• Ideal for printing ‘Company
branded” slips and forms.
• Record keeping
• Warranty info, layaway
• Restaurants, Gas stations,
• Combo receipt / slip printers
POS: Pole Display
Item and price information
Serial Port I/F (RS-232)
• Characters per line / number of lines
• LED, Plasma
• Character sets (Chinese?)
Amazon Prime Air
• The goal of this new delivery system is to get packages into
customers' hands in 30 minutes or less using unmanned aerial
• Putting Prime Air into commercial use will take some number
of years as we advance the technology and wait for the
necessary FAA rules and regulations.