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HTC Max Mobile Features
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HTC Max Mobile Features

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Mobile Market Share, Mobile Phone Features

Mobile Market Share, Mobile Phone Features

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  • 1. PRODUCT FEATURES
  • 2. PRODUCTS • • • • • First Microsoft powered smartphone (2002) First Android powered phone - HTC Dream (2008) HTC Sense - user interface platform First 4G capable phone - HTC EVO-4G (2010) Tablet - HTC Flyer (2011) • 18+ A Series phones • 5+ 7 Series phones • 60+ running older versions of Windows Mobile
  • 3. HISTORY • Founded in 1997 by Cher Wang & Peter Chou • Began mobile device development in 1998 with first significant launches in 2000 • Firsts: mobile device running Windows OS, mobile device running Android OS, 4G capable phone • HTC was named the "Device Manufacturer of the Year" for 2011 by the GSMA at the Mobile World Congress on 16 February 2011
  • 4. MONEY • 9.5 billion in revenue in 2010 o 93% increase in revenue over 2009 • 1.3 billion net profit • Sold 24.6 million devices in 2010 o 111% increase from the year before
  • 5. RANGE "social phones" HTC ChaCha HTC Salsa Tablets HTC Flyer Interface HTC Sense
  • 6. MARKET • Devices for smartphone users o 45 million smartphone users in May 2010 o Expected to exceed 1 billion by 2014 • Devices for 3rd party companies who produce the software • Markets currently in the U.S., U.K., Singapore, Australia, as well as the most of Europe and Asia • Expand Market to China by partnering with China
  • 7. COMPETITORS • Apple • Motorola • Sony-Ericsson
  • 8. SECRET SAUCE • 1/4 employees work in R & D o Quality Products o Fast development • Strong partners who develop OS's : o Microsoft o Google • Looking to future trends o HTC Sense o Tablet development o Possible OS?
  • 9. HTC ONE MAX
  • 10. FEATURES OF HTC ONE MAX Android OS Wi-Fi Enabled 5.9-inch Full HD Touchscreen Expandable Storage Capacity of 64 GB UltraPixel Primary Camera 2.1 MP Secondary Camera Full HD Recording FM Radio 1.7 GHz Qualcomm Snapdragon 600 Quad Core Processor
  • 11. HTC ONE MAX
  • 12. HTC ONE MAX
  • 13. MARKET SHARE 2013
  • 14. STP