What is Magento?Magento is a feature-rich, open source ecommerce solution, launched on March 31, 2008, that offerscomplete flexibility and control over the look, content and functionality of online stores. It is one of themost demanding and globally used web development solutions for eCommerce. With the use ofMagento, you can easily manage your ecommerce store and can show your products around the world. Most Demanding Ecommerce Platform for Business GrowthMagento is so simple platform that anyone can manage it, once the development is done. This platformwill also provide greater flexibility for users and very easy to use. It allows you to control the navigationof the products, costs and manage the list.
What is Magento? Powerful open source ecommerce platform The world’s fastest growing ecommerce system. Forked out of oscommerce Now owned by eBay Self hosted version comes in free and enterprise versions Recently releases a hosted version – Magento Go
Magento Benefits - General• It is Open source, thus offer complete flexibility & cheaper.• It is customizable - Where by anyone can add its extensions to its website very easily.• Magento website is compatible with multiple browsers.• It is compatible with multiple languages.• Multi-Store Retailing• iPhone Interface• Product comparisons and product tagging features.• Superior product search module when compared to competition.• Amazing support community.• Good business model.• Performance is key feature.• Support for Downloadable/Digital Products.• Analytics, reporting and dash board for quick view.• It provides the functionality for reviews, tags, wish list, compare products & many more.
Magento Shopping Cart Benefits• It supports various payment options like credit cards, PayPal, Authorize.net, Google Checkout, checks,money orders, also support external payment modules like Cybersource, ePay, eWAY and many more.• It offer customers the option of paying in multiple currencies.• It helps in managing comprehensive report of buyer transactions.• It is integrated with AJAX rich environment technology for facilitating features like one click checkout.• It provides the exclusive functionality rating with weight and destination.
Magento Shopping Cart Benefits• It is integrated with real time shipping rate from SPS, SPS XML, FedEx, USPS, and DHL.• Magento supports tier pricing for all products, including different tiers for different classes of customers(wholesalers, retailers, etc).• Layered Navigation: Usually with large inventories where a category has got more than 50 products, itreally is cumbersome to have all the products in the scope of view, and Magento use several filteringtools to provide faster navigation to products.• Customer can ship the order to multiple addresses.• On site tracking system from customer account.• Added support for fixed-taxes on product level.• Shipping rate can be easily set per order & per item.
Magento Designing Benefits• Design flexibility: It allows you to have a complete control over design of your site & manages itthrough the model view controller architected and this means, a) You can easily manage how each part in your website is displayed. b) Different Landing pages for different audience. c) Flexible product page design to complement the variation in products.• Extensive CMS to manage contents. Magento Promotional Benefits • It is 100% search engine friendly and provides SEO friendly coding & full control of URL’s rewrite methodology. • Advanced Promotions and Marketing/Trading Tool