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Mind your Missed Calls
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  • 1. A C O N V E N I E N T & C O S T E F F E C T I V E S O L U T I O N B Y N E T C O R E Mind your missed calls 1 25-October-2012Confidential
  • 2. What is a missed call?  Person A calls Person B's mobile phone and then hangs up before Person B picks up his phone  Commonly used way to convey messages for free  Used to save money or minutes  Common in developing countries (esp. South Asia & Africa), with increasing cell phone usage yet difficulty in coping with the costs of calling on a regular basis  Extremely helpful in intentional missed call as (free communication for people with low credit balance /low income) Source: wikipedia.org 2 25-October-2012Confidential
  • 3. Missed calls = Business 25-October-2012Confidential 3 Source: wikipedia.org
  • 4. Challenges with other Mobile based channels  Consumer must invest 60-80 seconds of their time and Rs 3 on SMS/Voice for opinion, subscription or survey etc  An effective & easy solution for such campaigns is to use the Missed call platform Consumers need services but they think twice when it comes to paying for it! 4 25-October-2012Confidential
  • 5. Missed call solutions - Features  Consumers respond to Missed Calls based campaigns because  Hassle free mode (just dial a number that cuts automatically)  Zero Cost for the caller (freedom to try as many times as interested)  Quick and effective (takes hardly 10-15 seconds yet conveys participation/records response)  Flexibility to use Mobile or Landline phones 5 25-October-2012Confidential
  • 6. Missed call solutions - Features  Brands prefer Missed Calls based campaigns because  Pocket friendly marketing tool for maximum Consumer participation  Ability to reach to a wider audience with quickest response time  Ability to reach out to non existing consumers (even in media dark markets)  Can be easily integrated with SMS, IVR, OBD and Email based call-to-actions for Easy reporting & Instant statistics  No technological or language barrier 6 25-October-2012Confidential
  • 7. Missed calls can be used for  Consumer Opt-in for prolonged engagement  Branding & Awareness  Lead Generation  Alerts, Follow-ups, Subscription, & Updates  User registration  Voting & Polling  Survey & Feedback  Web authentication 7 25-October-2012Confidential
  • 8. Missed call can be promoted anywhere  Websites  Online Ads  Mobile Banner & Text Ads  Outdoor Ads (Banners, Posters, Hoardings)  Business Stationery (visiting cards, letter heads, etc)  Email Campaigns  Social Media Platforms (FB, Twitter, Linkedin)  SMS Campaigns  TV Ads  Print Media (Newspapers, Magazines, etc)  Radio Ads  Product Collaterals  Product Packaging 8 25-October-2012Confidential
  • 9. netCORE’s Capabilities 9 25-October-2012Confidential Robust Platform Proven Track Record Dedicated Support Team State-of-the-art Infrastructure Scalable to handle Heavy Volumes Real time & Custom Reporting Interface
  • 10. Vertical Specific Missed Call Solutions  Media  Infotainment  Content Subscription  Branding & Promotion  Contest/Quiz  Government/NGO  Awareness  Support Cause/Movement  Education  Content Subscription  News & Updates  Polls/Surveys  FMCG  Consumer Acquisition  Consumer Engagement  Contest/Quiz  Awareness  BFSI  Balance Enquiry  Transactional History  Connect to Call Centre  Two Factor Authentication 10 25-October-2012Confidential
  • 11. S U C C E S S S T O R I E S W I T H R E C E N T M I S S E D C A L L S C A M P A I G N S Missed Repeat Successes 25-October-2012Confidential
  • 12. Colgate Active Salt Taste Challenge Awareness on Brand Attributes  Challenges  Active participation from consumers  Solution by netCORE  Intelligent & effective IVR solution  Integration of multiple media (TV, SMS, IVR, WAP)  Detailed analytics & consulting  Results 1800 2096 777 12 25-October-2012Confidential Total Received (61,51,453) Unique Consumers (5,85,760) References (9,30,621) Succeeded in reaching 5 levels of reference chain Gold Winner in 1st MMA Smarties India
  • 13. Active Wheel (HUL) Brand Awareness Campaign  Challenges  Increase brand attribute awareness  Build salience through relevant engagement with prospective consumers in media dark geographies of India (rural audience)  Solution by netCORE  Toll free + Missed call + OBD(Jokes)  each time missed call is received, series of 17 different content is pushed to user  Result  Total 5+ million missed calls in just 3 months  Total 21+ million missed calls (2.7 million unique hits) 1800 3000 1599 13 25-October-2012Confidential
  • 14. Bank of India Account Summary as SMS  Challenges  Low cost account summary to customers  Solution by netCORE  Missed call platform to receive incoming request  Integration with BOI APIs to check the validity and fetch the balance  Result  Total 2.7+ million missed call enquires in just 45 days  Decrease in balance requests at ATMs & Netbanking 022 33598550 14 25-October-2012Confidential
  • 15. India Against Corruption (IAC) Anna Hazare’s Jan Lokpal Movement  Challenges  To communicate with citizens at low cost & make the whole campaign viral  Solution by netCORE  netCORE’s robust Missed call platform to support multiple incoming requests  Result  Total 6+ Lac missed calls to support the movement  Viral campaign resulted in capturing more audience than planned 022 61550789 15 25-October-2012Confidential
  • 16. ICICI Bank Account Summary & Last 3 Transactions as SMS  Challenges  Low cost account summary & last 3 transaction details to customers  Solution by netCORE  Missed call platform to receive incoming request  Integration with ICICI bank’s APIs to check the validity and fetch the balance  Result  Total 10+ million missed enquires  Significant reduction in foot-steps at ATMs & logins on Netbanking for balance requests 022 30256767 & 022 30256868 16 25-October-2012Confidential
  • 17. Shudra - The Movie Movie promotions and release date  Challenges  Promoting movie quickly to mass audience & get viral to fill box offices  Solution by netCORE  Missed call to support & subscribe to movie updates  Promoted the number Facebook, Youtube & Newspaper  Result  Total 1.3+ million missed calls in 45 days  78,000+ hits in a single day 022 39386868 17 25-October-2012Confidential
  • 18. Pricing 18 25-October-2012Confidential
  • 19. T H A N K Y O U  Let’s plan your missed calls 19 25-October-2012Confidential