Leading Email Ad Network

  • 1,091 views
Uploaded on

 

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,091
On Slideshare
0
From Embeds
0
Number of Embeds
6

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Leading Email Ad Network
  • 2. netCORE Solutions • Pioneer in digital communication solutions • Founded in 1998 by Rajesh Jain (India’s 1st dotcom millionaire) • 2,500+ enterprise customers • 300+ employees • HQ in Mumbai with active presence in 7 locations Vision To be a one-stop destination for all digital communication needs Mission To offer innovative solutions over Email, Mobile and Web
  • 3. Email Ad Network Publisher 2 Publisher 1 Publisher N . .Email Ad Network Helps brands reach out to their target group by • Segmenting & targeting profiled email subscribers of relevant publishers over email campaigns • Based on Rich analytics derived from historical response rates across campaigns & publishers Brand/Advertiser
  • 4. E.g. UTV movies targeting email subscribers of exchange4media Advertiser Publisher
  • 5. E.g. Svaiza targeting email subscribers of way2sms You have received this email because you are a member of way2sms. Advertiser Publisher
  • 6. Why netCORE? Segmentation Parameters Geographic City /Metros Demographic Age Gender Income Group HNI/SHNI Psychographic Car Owners Frequent Flyers • Tie-ups with 30+ publishers across verticals • 5 crore+ profiled email subscribers to segment & target
  • 7. Why netCORE? (contd..) Subscribers Profile
  • 8. Why netCORE? (contd..) • Handles media planning, buying & campaign execution - High bargaining power - Detailed understanding of the profiles & surrogates • Ensures higher success rate - Analyze historical responses across Campaigns, Industry Verticals & Publishers - Knows the optimum way to achieve the desired objective • Creative Design & Copy - Suggests right design, layout & themes as per latest trends - HTMLize by adhering to W3C standards
  • 9. Why netCORE? (contd..) • Response Management & Reports - Capture and manage responses over landing page - Online reports (email sent, bounced, opens & clicks) • Expert Consultancy Services - Dedicated team to guide on best practices of email marketing to improve responses
  • 10. Email Marketing @ netCORE No. 1 in India 20 billion+ Emails sent in last 3 yrs 125 cr+ Emails sent monthly 500+ Active clients 30+ Affiliate Partners • Member of IAMAI, DMAi & MMA •Several publishers use netCORE’s email marketing platform • High inbox placement rate
  • 11. Online Reports
  • 12. Key Clients – By Verticals BFSI e-Commerce Education
  • 13. Key Clients – By Verticals (contd..) Real Estate Media
  • 14. Success Story • Campaign Objective - Increase website traffic & subscribers • Challenges - Target relevant target group - Lack of creative & landing page • Solution by netCORE - Campaign on 10 publishers for 1 month - Multiple creative's & subject lines - Analysis & repeat campaigns - Re-designed creative and landing pages Campaign Creative
  • 15. Success Story • Result - The website traffic increased exponentially - Newsletter subscribers increased to 2 million+ “Two million registered users could never have happened without netCOREs Affiliate Email Marketing platform as well as end-to-end campaign management by the Professional Consultancy team. Mukul Pandya, Executive Director/Editor-in-chief
  • 16. Success Story • Campaign Objective - Increase authentic website traffic • Challenges - Poor click to conversion ratio - Lack of campaign analysis • Solution by netCORE - Multiple creative's & subject lines - Analysis & repeat campaigns - Single product campaigns • Result - 25% increase in website traffic - 20% conversion rate Campaign Creative
  • 17. Questions?
  • 18. Thank You!