HUL Active wheel campaign results
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HUL Active wheel campaign results

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    HUL Active wheel campaign results HUL Active wheel campaign results Document Transcript

    • Reaching the right people: Over 3 million mobile numbers reached. Highly accuratetargeting with 55% of respondents from non-TV households.Build brand awareness: Top of mind score went up by 20 units
    • Brand attribute reinforcement through multiple voice exposures: 95% increase inassociation of Wheel with ‘fragrance’ & ‘cleans well’Help increase sales: 36% started using Wheel regularly