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  • 1. Optimized Delivery & Tracking of Triggered Emails
  • 2. Types of Email • Peer-to-Peer (P2P) – Corporate (Microsoft Exchange, Linux, Lotus..) – Personal (Gmail, Yahoo, Rediff…) • Application-to-Person (A2P) – Promotional • One-to-many (Email marketing) – Triggered • One-to-one (Transactional in nature)
  • 3. What are Triggered Emails? Emails sent by a system to an individual (subscriber) in response to a subscriber action or on occurrence of a pre-defined event Subscriber Actions Pre-defined Events • Password Reset • Online Purchase • Shopping cart abandonment • Social media invites • Sign-up or unsubscribe • Credit card billing cycle date • Monthly bank statement • Mobile billing cycle date • Payment due date • Birth date/Wedding Anniversary
  • 4. What are Triggered Emails? Emails sent by a system to an individual (subscriber) in response to a subscriber action or on occurrence of a pre-defined event Subscriber Actions Pre-defined Events • Password Reset • Online Purchase • Shopping cart abandonment • Social media invites • Sign-up or unsubscribe • Credit card billing cycle date • Monthly bank statement • Mobile billing cycle date • Payment due date • Birth date/Wedding Anniversary
  • 5. Triggered Emails Delivery using 3rd Party SMTP Relay Firewall Application Server Triggered Emails & Bounces Triggered Emails 3rd party Cloud SMTP Relay Triggered Emails Corporate Mail Server Internal corporate communication Corporate Emails External corporate communication • Effective solution compared to Corporate Mail Server • But lacks advanced features & analytics
  • 6. 3rd Party SMTP # 1 Particulars 3rd Party SMTP Inbox Delivery - Inbox delivery rates High - IP reputation, Email authentication & ISP feedback loops - Scalable infrastructure 2 Efficient use of Bandwidth - Queue management for timely email delivery 3 Subscriber Activity Management - Handle email bounces, unsubscribes & spam complaints 4 Reports & Analytics - Basic reports (sent & bounced) - Advanced reports in real-time (clicks, opens etc..) 5 Total cost of Ownership (TCO) - CAPEX Low - OPEX High
  • 7. Here’s the Solution Triggered Emails & Bounces Triggered Emails Cloud Delivery Engine Application Server Firewall Falconide is a lot more than just basic SMTP Relay >>
  • 8. Falconide Vs 3rd Party SMTP 3rd Party SMTP Falconide High Very High - CAPEX Low Low - OPEX High Low # 1 Particulars Inbox Delivery - Inbox delivery rates - IP reputation, Email authentication & ISP feedback loops - Scalable infrastructure 2 Efficient use of Bandwidth - Queue management for timely email delivery 3 Subscriber Activity Management - Handling email bounces, unsubscribes & spam complaints 4 Reports & Analytics - Basic reports (sent & bounced) - Advanced reports in real-time (clicks, opens etc..) 5 Total cost of Ownership (TCO)
  • 9. Falconide – Features & Benefits Quick & Easy API Integration - Send emails quickly with SMTP API integration - Supports HTTP API for efficient bandwidth utilization # Particulars 1 Email generation 2 Emails sent/API call 3 Bandwidth Utilization SMTP API HTTP API By the application server (Application Server  Delivery Engine) By the request handler (Application Server  Request Handler  Delivery Engine) Single Multiple (upto 1,000 emails/call) Inefficient Efficient
  • 10. Falconide – Features & Benefits (cont’d) High Inbox Delivery Rates - IP reputation monitoring & scoring - Email authentication (SPF, DKIM & DMARC) - ISP feedback loops Reports & Logs on panel - Emails sent & bounced - Opens & clicks tracking - Unsubscribes & spam complaints
  • 11. Falconide – Features & Benefits (cont’d) Reporting API Fetch reports without logging into Falconide panel: - Email via a downloadable link - HTTP via Call back URL - FTP via download area Webhooks - Real-time reporting ₋ Get real-time notifications based on the occurrence of the activity/event (drop, open, bounce, spam, unsubscribe etc) to your specified URLs ₋ Helps plan subsequent actions immediately
  • 12. Falconide – Features & Benefits (cont’d) PQR Transaction Tracking - Add application’s own transaction ID to each API call - Used to correlate Falconide’s reports as this transaction ID will be added to the reporting API and/or Webhook call 2FA Secure - Secure login to Falconide’s dashboard and panel - Requires missed call from a registered mobile number in addition to user name and password
  • 13. Falconide – Features & Benefits (cont’d) 24x7 Support - Email, Chat, Phone - Online Documentation/ FAQs available
  • 14. Falconide - State-of-the-Art Infrastructure Redundant Infrastructure - 100+ servers across 3 global data centres - 99.99% uptime Robust Security - Multiple layers of security & safeguards - Regular security audits by 3rd party vendors ISO Certified Company - ISO 9001:2008 (Quality Management Standards) - ISO 27001:2005 (Information Security Management)
  • 15. Falconide – Highlights
  • 16. Falconide – API Integration SMTP Integration details HTTP API Integration details (REST Call)
  • 17. Falconide - Dashboard Real time reputation meter demonstrating how ISPs rate your emails.
  • 18. Falconide – Reports Dashboard In-depth Reports & Analytics to track performance by date, date range, week & month
  • 19. Falconide – Unsubscribes Management Handle unsubscribes and ensure no emails are sent to these email addresses in future
  • 20. Falconide – Logs View logs in real time
  • 21. One last word.. • Focus on creating great apps & powerful messaging • Let Falconide handle email delivery for you • Falconide will ensure – Email delivery to your subscribers – In-depth reports retrieval to track performance – Reputation monitoring & scoring for optimized delivery
  • 22. About netCORE: Business Verticals Digital Marketing • Email Marketing • Mobile Marketing • Affiliate Email Marketing • Affiliate Mobile Marketing • Multi-channel Response Management Enterprise Communication • Messaging & Collaboration • Cloud Email • Anti-spam & Anti-virus • Email Archiving • Triggered Email & SMS Delivery Engine • Database & SMS Gateway Connector Marketing & Communication Solutions
  • 23. About netCORE: Awards & Recognition • Gold in Cross-Media Integration category for Colgate Active Salt 21st Sept, 2012 • Best use of Mobile Media in Advertising for Hindustan Unilever (HUL) - Active Wheel 22nd Nov, 2012 • Best Multi-Channel Integrated Marketing Campaign for Colgate Active Salt • Best Mobile Voice Advertising or Marketing for Hindustan Unilever (HUL) - Active Wheel 17th Jan, 2013 • Best Digital Integrated Campaign for India Against Corruption (IAC) • Best Advertising or Marketing on Mobile 26th Feb, 2013 for Hindustan Unilever (HUL) - Active Wheel
  • 24. About netCORE: Awards & Recognition • Gold in Media - Mobile category for Hindustan Unilever (HUL) - Active Wheel 4th June, 2013 • Gold in Mobile - SMS/IVR 11th June, 2013 for Hindustan Unilever (HUL) - Active Wheel • Bronze in Mobile - Consumer Product for Hindustan Unilever (HUL) - Active Wheel 15th October, 2013 • Silver in Best Mobile Marketing Campaign for Hindustan Unilever (HUL) - Active Wheel 26th August, 2013 • Honorable Mention in Email : Create and Design E-commerce for LensKart – Audience Engagement Camapign
  • 25. About netCORE: Key Clients
  • 26. Thank You