• Save
EMM - # 1 Email Marketing Platform
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,948
On Slideshare
791
From Embeds
1,157
Number of Embeds
6

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 1,157

http://www.netcore.in 1,049
http://netcore.at-test.com 58
http://marcomm.netcore.co.in 24
http://audit.netcore.in 16
http://127.0.0.1 9
http://www.audit.netcore.in 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. EMM - # 1 Email Marketing by netCORE
  • 2. Why Email Marketing? • ROI of $40 for every $1 spent. This is highest among all direct marketing channels1 • 87% of India’s 100 million+ internet population log on to internet to check emails2 • 507 Billion – Worldwide Email Traffic per Day by 20133 Email is #1 Communication Medium Source 1 - DMA, 2 - IAMAI, 3 - Radicati Group
  • 3. Email Marketing @ netCORE • Member of IAMAI, DMAi, MMA & MAAWG • High inbox placement rate • Dedicated Team - Expert Consultancy - Creative Design & Copy - On-demand demo, training & workshops 1,000+ Active clients 3 billion+ Emails sent monthly 1 Million Throughput (emails/hr) per customer 45+ Affiliate Partners No. 1 in India
  • 4. World-Class Features
  • 5. 1. Campaign Management a) Quick Campaign Creation One-page campaign creation process to - Eliminate toggling between tabs - Skip advanced steps Create, test & send your campaigns quickly
  • 6. 1. Campaign Management (contd..) b) Split A/B Campaign • Now, first test your campaigns by splitting them into small buckets - A&B. • You can split-test your campaigns with four parameters (one at a time) like Subject Lines, Content, Send Time and Sender Name/Sender Id. • The panel will help you to automatically/manually schedule the best-performing campaign (Winner Campaign). • Helps you understand customer behavior and accordingly plan your campaign strategies.
  • 7. Parameters for Split A/B test: Campaign Subject From Details Send Date/Time Campaign Content & HTML (Campaign Creation Page) 1. Campaign Management (contd..)
  • 8. 1. Campaign Management (contd..) b) Split A/B Campaign (contd..) Pick up ‘B’ Make guided decisions based on results of split-testing to improve response rates
  • 9. 1. Campaign Management (contd..) c) Mobile-ready Campaigns Send your email campaigns customized for mobile devices Ensure campaign is viewable across devices
  • 10. 1. Campaign Management (contd..) d) Segment & Target Segment you list of contacts by pre-defined attributes to send relevant campaigns Maintain a single list of all contacts & send relevant campaigns to improve responses
  • 11. 1. Campaign Management (contd..) d) Segment & Target (with List Segmentation) Segment your list of contacts by pre-defined attributes to send relevant campaigns Criteria of list segmentation: •Demographic -Name, Age, Gender etc. •Psychographic - Preferences depending upon the need, lifestyle etc. •Geographic -Country, State, City of an email address •Behavior Activities -Open, Not opened, Click, Not clicked, Sent, Not Sent etc. •Device - Device type, OS, Browser etc. Get higher response rate by targeting highly relevant group with the tailored and optimized message
  • 12. Final Count Demographic Geographic Behavioral Device 1. Campaign Management (contd..) • Segment your list using multiple conditions Smart Targeting. Relevant Campaigns. Higher ROI.
  • 13. 1. Campaign Management (contd..) e) Automated Campaigns Define events & triggers to send campaigns automatically E.g. - Welcome mails - Birthday and anniversary greetings - Event/webinar campaign etc Helps on-board customers and build strong relationships
  • 14. 1. Campaign Management (contd..) f) Social Media Integration Publish & share campaigns on your company’s Facebook & Twitter pages directly Deliver your campaigns beyond Inbox
  • 15. 1. Campaign Management (contd..) g) Preview Campaigns in Inbox Preview campaigns across 30+ email clients & mobile devices Ensure campaign looks properly everywhere more..
  • 16. 1. Campaign Management (contd..) h) Campaign Tagging Tag your campaigns with customized labels Consolidated Reports for tag: Opt-in Easily search & analyze campaign performance by tags
  • 17. 1. Campaign Management (contd..) i) Retarget Target customers who have opened/not opened your earlier campaign Improve responses by re-targeting with relevant campaigns
  • 18. 1. Campaign Management (contd..) j) Spam Score - It indicates how good or bad your EDM content and subject line is. - The description of the score helps in identifying the severity of impact. - More the score, more the chances of mail landing into spam. Eliminates the probabilities of your emails to landing into spam 4
  • 19. 1. Campaign Management (contd..) h) Dynamic Content - Customized content to a particular viewer based on data collected about that viewer. - Based on demographics, past behavior, and even preferences, to create completely unique content experiences. Boosts higher email relevancy with less efforts and time on producing multiple campaigns
  • 20. 2. List Management ListFix Automatically fix typos in email ids - Uses artificial intelligence to fix errors in email ids - Helps reduce the no. of bounces E.g. ram@gmai.com will be fixed and uploaded as ram@gmail.com Ensure clean contacts list
  • 21. 3. Robust Security a) ListSecure - Authorize every download of your contacts - Time-sensitive one-time password (OTP) sent to registered mobile numbers only - Instant notification upon download activity to all registered mobile numbers & email IDs Ensure theft-proof security of contacts
  • 22. 3. Robust Security (contd..) b) OTP-based Login Additional level of security in the form of One-time Password (OTP) on registered mobile number/email ids to access the panel Prevents unauthorized access
  • 23. 3. Robust Security (contd..) c) IP-based Login Specify the list of IP’s to allow access to your email marketing panel Ensure access from white-listed/authorized IPs only
  • 24. 4. Reports & Analytics a) ROI Tracker Track total revenues & website traffic generated by email campaigns Measure & track your email marketing ROI
  • 25. 4. Reports & Analytics (contd..) b) Reports by ISP & Time period Track opens/views and click rates by ISPs like Gmail, Yahoo and by time period By Time Period By ISP/Domain Helps understand & analyze your contacts behavior
  • 26. 4. Reports & Analytics (contd..) c) Social Media Reports Track Facebook likes, comments and re-tweets Track performance of your email campaigns on social media
  • 27. State-of-the-Art Infrastructure Best-in-Class Inbox Delivery - Throughput of 10 lac+ emails per hour per client - 100+ servers across 3 IDCs - Pool of 16,000+ IPs used in rotation Support for Industry Standards - Feedback Loops (FBL) - Sender Policy Framework (SPF) - Domain Keys (DKIM) - Domain-based Message Authentication Reporting & Conformance (DMARC)
  • 28. Expert Consultancy Services Dedicated Expert Consultancy - Pro-actively monitoring of every campaign - Ideas on online & offline marketing activities - Share Industry updates & latest trends On-Demand Training & Workshops - Conducted every month across multiple cities - Attended by brands & marketing managers
  • 29. Creative Services Creative Design & Copy - Practice highest quality standards of usability & user experience - Suggest right design, layout & color themes as per latest design trends & copy HTML - Strictly adhere to W3C standards - Ensure compatibility across browsers and email clients
  • 30. Customer Delight 24*7 Support - Email - Phone - Chat Product Demos - Online or on-premise Resources - Monthly newsletter updated with latest trends - Knowledge bank (whitepaper, best practices guide, dos & dont’s)
  • 31. In Netcore we have an important technology partner Anuragi Raman, Sr. VP & Head-IT Key Clients BFSI
  • 32. Use of netCORE’s platform has resulted in 150% increase in open rates over last few months Banwari Lal Sharma, AVP - Marketing Key Clients
  • 33. Key Clients EMM has the incredible ability to clean up & manage our Lists Sanjay Nagpal, Head-Technology Infrastructure Advertising, Media and classifieds
  • 34. Key Clients Retail We are quite impressed with the mass mail services. It works wonders Ravi Kiran Sales & Promotions Officer Education
  • 35. Key Clients - eCommerce Travel and Hospitality EMM has brought down cost on infra & management without compromising on business needs Venkat Jagaduri, Sr. Project Manager IT & ITes Comprehensive analysis helps re-target right customers Srinivas Sakhare Marketing & Sales
  • 36. Success Story - IIFT New Delhi Original Campaign
  • 37. Result: - Open Rate: 40% - Click Rate : 80% Success Story - IIFT New Delhi (contd..) Post consultation by netCORE
  • 38. Result: - Open Rate: 6.3% - Click Rate : 1.32% Success Story - India Today
  • 39. Result: - Open Rate: 7.71% - Click Rate : 1.51% Success Story - Axis Bank
  • 40. Success Story - Angel Broking Result: - Open Rate: 6.9% - Click Rate : 1.37%
  • 41. About netCORE • Provider of Enterprise Communication & Digital Marketing solutions • Founded in 1998 by Rajesh Jain (India’s 1st dotcom millionaire) • 3,000+ enterprise customers • 350+ employees • ISO certified company (ISO 9001:2008 & ISO 27001:2005) • HQ in Mumbai with active presence in 7 locations Vision To be a one-stop destination for all enterprise communication & digital marketing needs Mission To offer innovative, customized & result-driven digital solutions
  • 42. Business Verticals Digital Marketing • Email Marketing • Mobile Marketing • Affiliate Email Marketing • Affiliate Mobile Marketing • Multi-channel Response Management Enterprise Communication • Messaging & Collaboration • Cloud Email • Anti-spam & Anti-virus • Email Archiving • Triggered Email & SMS Delivery Engine • 2 Factor Authentication • Database & SMS Gateway Connector • Enterprise Social Networking • Internet of things (M2M) Marketing & Communication Solutions
  • 43. sales@netcore.in 022 – 6178 2222 Contact Us
  • 44. Thank You