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netCORE's EMM - # 1 Email Marketing Platform
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netCORE's EMM - # 1 Email Marketing Platform


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netCORE - India's #1 Award-Winning Email Marketing Solution …

netCORE - India's #1 Award-Winning Email Marketing Solution

Create, send and deliver result-driven email campaigns into your customer’s Inbox. Join the tribe of 1,000+ brands sending over 3 billion+ emails monthly

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  • 1. EMM - # 1 Email Marketing by netCORE
  • 2. Why Email Marketing? • ROI of $40 for every $1 spent. This is highest among all direct marketing channels1 • 87% of India’s 100 million+ internet population log on to internet to check emails2 • 507 Billion – Worldwide Email Traffic per Day by 20133 Email is #1 Communication Medium Source 1 - DMA, 2 - IAMAI, 3 - Radicati Group
  • 3. Email Marketing @ netCORE • Member of IAMAI, DMAi, MMA & MAAWG • High inbox placement rate • Dedicated Team - Expert Consultancy - Creative Design & Copy - On-demand demo, training & workshops 1,000+ Active clients 3 billion+ Emails sent monthly 1 Million Throughput (emails/hr) per customer 45+ Affiliate Partners No. 1 in India
  • 4. World-Class Features
  • 5. 1. Campaign Management a) Quick Campaign Creation One-page campaign creation process to - Eliminate toggling between tabs - Skip advanced steps Create, test & send your campaigns quickly
  • 6. 1. Campaign Management (contd..) b) Split A/B Campaign • Now, first test your campaigns by splitting them into small buckets - A&B. • You can split-test your campaigns with four parameters (one at a time) like Subject Lines, Content, Send Time and Sender Name/Sender Id. • The panel will help you to automatically/manually schedule the best-performing campaign (Winner Campaign). • Helps you understand customer behavior and accordingly plan your campaign strategies.
  • 7. Parameters for Split A/B test: Campaign Subject From Details Send Date/Time Campaign Content & HTML (Campaign Creation Page) 1. Campaign Management (contd..)
  • 8. 1. Campaign Management (contd..) b) Split A/B Campaign (contd..) Pick up ‘B’ Make guided decisions based on results of split-testing to improve response rates
  • 9. 1. Campaign Management (contd..) c) Mobile-ready Campaigns Send your email campaigns customized for mobile devices Ensure campaign is viewable across devices
  • 10. 1. Campaign Management (contd..) d) Segment & Target Segment you list of contacts by pre-defined attributes to send relevant campaigns Maintain a single list of all contacts & send relevant campaigns to improve responses
  • 11. 1. Campaign Management (contd..) d) Segment & Target (with List Segmentation) Segment your list of contacts by pre-defined attributes to send relevant campaigns Criteria of list segmentation: •Demographic -Name, Age, Gender etc. •Psychographic - Preferences depending upon the need, lifestyle etc. •Geographic -Country, State, City of an email address •Behavior Activities -Open, Not opened, Click, Not clicked, Sent, Not Sent etc. •Device - Device type, OS, Browser etc. Get higher response rate by targeting highly relevant group with the tailored and optimized message
  • 12. Final Count Demographic Geographic Behavioral Device 1. Campaign Management (contd..) • Segment your list using multiple conditions Smart Targeting. Relevant Campaigns. Higher ROI.
  • 13. 1. Campaign Management (contd..) e) Automated Campaigns Define events & triggers to send campaigns automatically E.g. - Welcome mails - Birthday and anniversary greetings - Event/webinar campaign etc Helps on-board customers and build strong relationships
  • 14. 1. Campaign Management (contd..) f) Social Media Integration Publish & share campaigns on your company’s Facebook & Twitter pages directly Deliver your campaigns beyond Inbox
  • 15. 1. Campaign Management (contd..) g) Preview Campaigns in Inbox Preview campaigns across 30+ email clients & mobile devices Ensure campaign looks properly everywhere more..
  • 16. 1. Campaign Management (contd..) h) Campaign Tagging Tag your campaigns with customized labels Consolidated Reports for tag: Opt-in Easily search & analyze campaign performance by tags
  • 17. 1. Campaign Management (contd..) i) Retarget Target customers who have opened/not opened your earlier campaign Improve responses by re-targeting with relevant campaigns
  • 18. 1. Campaign Management (contd..) j) Spam Score - It indicates how good or bad your EDM content and subject line is. - The description of the score helps in identifying the severity of impact. - More the score, more the chances of mail landing into spam. Eliminates the probabilities of your emails to landing into spam 4
  • 19. 1. Campaign Management (contd..) h) Dynamic Content - Customized content to a particular viewer based on data collected about that viewer. - Based on demographics, past behavior, and even preferences, to create completely unique content experiences. Boosts higher email relevancy with less efforts and time on producing multiple campaigns
  • 20. 2. List Management ListFix Automatically fix typos in email ids - Uses artificial intelligence to fix errors in email ids - Helps reduce the no. of bounces E.g. will be fixed and uploaded as Ensure clean contacts list
  • 21. 3. Robust Security a) ListSecure - Authorize every download of your contacts - Time-sensitive one-time password (OTP) sent to registered mobile numbers only - Instant notification upon download activity to all registered mobile numbers & email IDs Ensure theft-proof security of contacts
  • 22. 3. Robust Security (contd..) b) OTP-based Login Additional level of security in the form of One-time Password (OTP) on registered mobile number/email ids to access the panel Prevents unauthorized access
  • 23. 3. Robust Security (contd..) c) IP-based Login Specify the list of IP’s to allow access to your email marketing panel Ensure access from white-listed/authorized IPs only
  • 24. 4. Reports & Analytics a) ROI Tracker Track total revenues & website traffic generated by email campaigns Measure & track your email marketing ROI
  • 25. 4. Reports & Analytics (contd..) b) Reports by ISP & Time period Track opens/views and click rates by ISPs like Gmail, Yahoo and by time period By Time Period By ISP/Domain Helps understand & analyze your contacts behavior
  • 26. 4. Reports & Analytics (contd..) c) Social Media Reports Track Facebook likes, comments and re-tweets Track performance of your email campaigns on social media
  • 27. State-of-the-Art Infrastructure Best-in-Class Inbox Delivery - Throughput of 10 lac+ emails per hour per client - 100+ servers across 3 IDCs - Pool of 16,000+ IPs used in rotation Support for Industry Standards - Feedback Loops (FBL) - Sender Policy Framework (SPF) - Domain Keys (DKIM) - Domain-based Message Authentication Reporting & Conformance (DMARC)
  • 28. Expert Consultancy Services Dedicated Expert Consultancy - Pro-actively monitoring of every campaign - Ideas on online & offline marketing activities - Share Industry updates & latest trends On-Demand Training & Workshops - Conducted every month across multiple cities - Attended by brands & marketing managers
  • 29. Creative Services Creative Design & Copy - Practice highest quality standards of usability & user experience - Suggest right design, layout & color themes as per latest design trends & copy HTML - Strictly adhere to W3C standards - Ensure compatibility across browsers and email clients
  • 30. Customer Delight 24*7 Support - Email - Phone - Chat Product Demos - Online or on-premise Resources - Monthly newsletter updated with latest trends - Knowledge bank (whitepaper, best practices guide, dos & dont’s)
  • 31. In Netcore we have an important technology partner Anuragi Raman, Sr. VP & Head-IT Key Clients BFSI
  • 32. Use of netCORE’s platform has resulted in 150% increase in open rates over last few months Banwari Lal Sharma, AVP - Marketing Key Clients
  • 33. Key Clients EMM has the incredible ability to clean up & manage our Lists Sanjay Nagpal, Head-Technology Infrastructure Advertising, Media and classifieds
  • 34. Key Clients Retail We are quite impressed with the mass mail services. It works wonders Ravi Kiran Sales & Promotions Officer Education
  • 35. Key Clients - eCommerce Travel and Hospitality EMM has brought down cost on infra & management without compromising on business needs Venkat Jagaduri, Sr. Project Manager IT & ITes Comprehensive analysis helps re-target right customers Srinivas Sakhare Marketing & Sales
  • 36. Success Story - IIFT New Delhi Original Campaign
  • 37. Result: - Open Rate: 40% - Click Rate : 80% Success Story - IIFT New Delhi (contd..) Post consultation by netCORE
  • 38. Result: - Open Rate: 6.3% - Click Rate : 1.32% Success Story - India Today
  • 39. Result: - Open Rate: 7.71% - Click Rate : 1.51% Success Story - Axis Bank
  • 40. Success Story - Angel Broking Result: - Open Rate: 6.9% - Click Rate : 1.37%
  • 41. About netCORE • Provider of Enterprise Communication & Digital Marketing solutions • Founded in 1998 by Rajesh Jain (India’s 1st dotcom millionaire) • 3,000+ enterprise customers • 350+ employees • ISO certified company (ISO 9001:2008 & ISO 27001:2005) • HQ in Mumbai with active presence in 7 locations Vision To be a one-stop destination for all enterprise communication & digital marketing needs Mission To offer innovative, customized & result-driven digital solutions
  • 42. Business Verticals Digital Marketing • Email Marketing • Mobile Marketing • Affiliate Email Marketing • Affiliate Mobile Marketing • Multi-channel Response Management Enterprise Communication • Messaging & Collaboration • Cloud Email • Anti-spam & Anti-virus • Email Archiving • Triggered Email & SMS Delivery Engine • 2 Factor Authentication • Database & SMS Gateway Connector • Enterprise Social Networking • Internet of things (M2M) Marketing & Communication Solutions
  • 43. 022 – 6178 2222 Contact Us
  • 44. Thank You