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EMM - # 1 Email Marketing Platform
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EMM - # 1 Email Marketing Platform

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EMM - # 1 Email Marketing Platform EMM - # 1 Email Marketing Platform Presentation Transcript

  • EMM - # 1 Email Marketing by netCORE
  • Why Email Marketing? • ROI of $40 for every $1 spent. This is highest among all direct marketing channels1 • 87% of India’s 100 million+ internet population log on to internet to check emails2 • 507 Billion – Worldwide Email Traffic per Day by 2013 3 Email is #1 Communication Medium 1 - DMA, 2 - IAMAI, 3 - Radicati Group Source
  • Email Marketing @ netCORE • Member of IAMAI, DMAi, MMA & MAAWG • High inbox placement rate • Dedicated Team - Expert Consultancy - Creative Design & Copy - On-demand demo, training & workshops No. 1 in India 20 billion+ Emails sent in last 3 yrs 150 cr+ Emails sent monthly 850+ Active clients 45+ Affiliate Partners
  • World-Class Features
  • a) Quick Campaign Creation One-page campaign creation process to - Eliminate toggling between tabs - Skip advanced steps 1. Campaign Management Create, test & send your campaigns quickly
  • • Now, first test your campaigns by splitting them into small buckets - A&B. • You can split-test your campaigns with four parameters (one at a time) like Subject Lines, Content, Send Time and Sender Name/Sender Id. • The panel will help you to automatically/manually schedule the best-performing campaign (Winner Campaign). • Helps you understand customer behavior and accordingly plan your campaign strategies. 1. Campaign Management (contd..) b) Split A/B Campaign
  • Campaign Subject From Details Send Date/Time Campaign Content & HTML Parameters for Split A/B test: (Campaign Creation Page) 1. Campaign Management (contd..)
  • Make guided decisions based on results of split-testing to improve response rates Pick up ‘B’ 1. Campaign Management (contd..) b) Split A/B Campaign (contd..)
  • c) Mobile-ready Campaigns Send your email campaigns customized for mobile devices 1. Campaign Management (contd..) Ensure campaign is viewable across devices
  • d) Segment & Target Segment you list of contacts by pre-defined attributes to send relevant campaigns Maintain a single list of all contacts & send relevant campaigns to improve responses 1. Campaign Management (contd..)
  • 1. Campaign Management (contd..) e) Automated Campaigns Define events & triggers to send campaigns automatically E.g. - Welcome mails - Birthday and anniversary greetings - Event/webinar campaign etc Helps on-board customers and build strong relationships
  • 1. Campaign Management (contd..) f) Social Media Integration Publish & share campaigns on your company’s Facebook & Twitter pages directly Deliver your campaigns beyond Inbox
  • 1. Campaign Management (contd..) g) Preview Campaigns in Inbox Preview campaigns across 30+ email clients & mobile devices Ensure campaign looks properly everywhere more..
  • h) Campaign Tagging Tag your campaigns with customized labels Easily search & analyze campaign performance by tags Consolidated Reports for tag: Opt-in 1. Campaign Management (contd..)
  • 1. Campaign Management (contd..) i) Retarget Target customers who have opened/not opened your earlier campaign Improve responses by re-targeting with relevant campaigns
  • ListFix Automatically fix typos in email ids - Uses artificial intelligence to fix errors in email ids - Helps reduce the no. of bounces E.g. ram@gmai.com will be fixed and uploaded as ram@gmail.com 2. List Management Ensure clean contacts list
  • a) ListSecure -Authorize every download of your contacts -Time-sensitive one-time password (OTP) sent to registered mobile numbers only -Instant notification upon download activity to all registered mobile numbers & email IDs 3. Robust Security Ensure theft-proof security of contacts
  • b) OTP-based Login Additional level of security in the form of One-time Password (OTP) on registered mobile number/email ids to access the panel Prevents unauthorized access 3. Robust Security (contd..)
  • c) IP-based Login Specify the list of IP’s to allow access to your email marketing panel Ensure access from white-listed/authorized IPs only 3. Robust Security (contd..)
  • a) ROI Tracker Track total revenues & website traffic generated by email campaigns 4. Reports & Analytics Measure & track your email marketing ROI
  • By ISP/DomainBy Time Period 4. Reports & Analytics (contd..) b) Reports by ISP & Time period Track opens/views and click rates by ISPs like Gmail, Yahoo and by time period Helps understand & analyze your contacts behavior
  • 4. Reports & Analytics (contd..) c) Social Media Reports Track Facebook likes, comments and re-tweets Track performance of your email campaigns on social media
  • Best-in-Class Inbox Delivery - Throughput of 10 lac+ emails per hour per client - 100+ servers across 3 IDCs - Pool of 16,000+ IPs used in rotation Support for Industry Standards - Feedback Loops (FBL) - Sender Policy Framework (SPF) - Domain Keys (DKIM) - Domain-based Message Authentication Reporting & Conformance (DMARC) State-of-the-Art Infrastructure
  • Dedicated Expert Consultancy - Pro-actively monitoring of every campaign - Ideas on online & offline marketing activities - Share Industry updates & latest trends On-Demand Training & Workshops - Conducted every month across multiple cities - Attended by brands & marketing managers Email Marketing Roundtables - 4 roundtables till date in association with IAMAI across cities Expert Consultancy Services
  • Creative Design & Copy - Practice highest quality standards of usability & user experience - Suggest right design, layout & color themes as per latest design trends & copy HTML - Strictly adhere to W3C standards - Ensure compatibility across browsers and email clients Creative Services
  • 24*7 Support - Email - Phone - Chat Product Demos - Online or on-premise Resources - Monthly newsletter updated with latest trends - Knowledge bank (whitepaper, best practices guide, dos & dont’s) Customer Delight
  • In Netcore we have an important technology partner Anuragi Raman, Sr. VP & Head-IT Key Clients - BFSI
  • Use of netCORE’s platform has resulted in 150% increase in open rates over last few months Banwari Lal Sharma, AVP - Marketing EMM has the incredible ability to clean up & manage our Lists Sanjay Nagpal, Head-Technology Infrastructure Key Clients - eCommerce
  • We are currently segmenting our lists to target with greater degree of personalization. Valerian D’Souza, Head-IT Key Clients - Advertising & Media
  • EMM has really enhanced the performance of emailers by sending to our entire base in matter of minutes Mohit Agarwal, Manager-Business Development Key Clients - Retail
  • Key Clients - Travel & Hospitality
  • We are quite impressed with the mass mail services. It works wonders Ravi Kiran Sales & Promotions Officer Key Clients - Education
  • EMM has brought down cost on infra & management without compromising on business needs Venkat Jagaduri, Sr. Project Manager Comprehensive analysis helps re-target right customers Srinivas Sakhare Marketing & Sales Key Clients - IT
  • Original Campaign Success Story - IIFT New Delhi
  • Result: - Open Rate: 40% - Click Rate : 80% Post consultation by netCORE Success Story - IIFT New Delhi (contd..)
  • Result: - Open Rate: 6.3% - Click Rate : 1.32% Success Story - India Today
  • Result: - Open Rate: 7.71% - Click Rate : 1.51% Success Story - Axis Bank
  • Result: - Open Rate: 6.9% - Click Rate : 1.37% Success Story - Angel Broking
  • • Provider of Enterprise Communication & Digital Marketing solutions • Founded in 1998 by Rajesh Jain (India’s 1st dotcom millionaire) • 3,000+ enterprise customers • 300+ employees • ISO certified company (ISO 9001:2008 & ISO 27001:2005) • HQ in Mumbai with active presence in 7 locations Vision To be a one-stop destination for all enterprise communication & digital marketing needs Mission To offer innovative, customized & result-driven digital solutions About netCORE
  • Business Verticals Digital Marketing • Email Marketing • Mobile Marketing • Affiliate Email Marketing • Affiliate Mobile Marketing • Multi-channel Response Management Enterprise Communication • Messaging & Collaboration • Cloud Email • Anti-spam & Anti-virus • Email Archiving • Triggered Email & SMS Delivery Engine • Database & SMS Gateway Connector Marketing & Communication Solutions
  • sales@netcore.co.in 022 – 6628 8403 Contact Us
  • Thank You