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Future is Now - Online Engagement for Democracy and Community

Future is Now - Online Engagement for Democracy and Community



Initial version of my slide share in Kenya on online engagement and social media in democracy and community,

Initial version of my slide share in Kenya on online engagement and social media in democracy and community,



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    Future is Now - Online Engagement for Democracy and Community Future is Now - Online Engagement for Democracy and Community Presentation Transcript

    • Steven Clift
      Future is Now: Online Engagement in Democracy and CommunityPresented in Kenya, Oct. 2010
      For related webinars see http://e-democracy.org/webinarsSlides: http://slideshare.net/netclift
    • Introduction
    • Introduction
      1994 – I woke up hearing my name on the radio …
      World’s 1st election info website
    • Government by Day, Citizen by Night
    • “Made for Internet” Candidate
      Jesse “The Body” Ventura elected Minnesota Governor in 1998
      Used Net to go around media, organize with few resources
    • Served One TermThen Adopted New Look
      Gov. Ventura, didn’t use tech himself
      New generation of more deeply “wired” elected officials now emerging
    • Gathered Stories. Ashoka Fellow.
      Visits to nearly 30 countries from Iceland to Mongolia to Australia
      Ashoka Fellowship allowed me to focus full-time on building E-Democracy.org from volunteer hobby to full NGO.
    • E-Democracy.org Today
      Hosts 30+ Local “Issues Forums”
      Mix of technology – e-mail, web, web feeds, Facebook, Twitter
      Ford Foundation-funded “Inclusive Social Media” effort in low income, high immigrant communities (including Somali community in Minneapolis)
    • Internet Archeology
    • “The most democratizing aspect of the Internet is the ability of people to organize and communicate in groups.”- Steven Clift in “Democracy is Online” article published by Internet Society, 1998
    • Overview
    • Overview
      Know Your Goal
      Tools, Tactics, and Examples
      Social Media for Engagement and Community Building In-Depth
      Further Exploration
    • Know Your Goals
      Goals and objectives first
      Democracy Building
      Education, Awareness
      Public Relations, Keeping Power
      Advocacy, Protest, Change
      Then choose tools and tactics
    • Know Your Goals
      Presentation examples are tactics …
      Don’t just set-up a Facebook Page and then ask what should we do with it?
      Develop an online strategy
    • Competition for Revelancy
      Time is the scarcity
      Continuous diffusion of online spaces
      Newer trend – Reaching people where they are – the “Web 2.0” world
    • “Digital Embassies” - Edelman
      Reaching people “where they are” via third party social media tools versus websites you ”own”
    • Tools and Tactics
    • Campaigns and Advocacy
    • Campaigns and Advocacy
    • Advocacy - Mobile
    • Mobile Campaigning
      Democrats.org iPhone Canvassing App
    • Information
      The starting point
      “Open Government” promises on the rise. WhiteHouse.gov/Open
      “Needle in a Haystack” problem,
    • Government Online – PewInternet.org
      April 2010 report brings fresh data:
      48% of internet users have looked for information about a public policy or issue online with their local, state or federal government
      46% have looked up what services a government agency provides
      41% have downloaded government forms
      35% have researched official government documents or statistics
      33% have renewed a driver’s license or auto registration
      31% use online platforms such as blogs, social networking sites, email, online video or text messaging to get government information
      23% participate in the online debate around government policies or issues, with much of this discussion occurring outside of official government channels.
    • Democracy “Home”
      Public-centric starting point
      Bristol, UK
      Palo Alto, California
    • Timely Access to Information
      Key e-service –e-alerts so you can ACT on information before it is too late!
    • Representation – Cllr. Cam Gordon
    • Representation – Mayor Rybak
      Great mix of social tools.
      Why must official sites be boring?
    • Public Meetings On-Demand
      Linked video, documents
      Also see PublicMeetings.Info
    • Freedom of Information Requests
      UK WhatDoTheyKnow.com shares results online
    • Accountability – Budgets, Spending
      South Carolina state agencies must put spending information online
      Candidates making promises
    • Using Open Data – Personalized to You
      Open KnowledgeFoundation
      UK Government
    • Information – Creating New
      FixMyStreet.com – UK
      CrowdMap– Ushahidi- Kenya
    • Really Deep Transparency
      Post-Communist Estonia appreciates “public=online”
      Tallinn’s Document Register, National X-Road provides secure access to private data held on you
    • Engagement In-Depth
    • Engagement
      UK Lessons
      Redbridge.gov.uk – Budget balancer
    • Engagement - Public Input
      Santa Cruz – UserVoice
      Queensland, Australia
      Manor “Labs” Texas
    • Engagement – E-Consultation
      Queensland, Australia
      King County, Washington
      Open Gov Mongolia
      Agenda Tetu - Kenya
    • Engagement – Facebook Page
      U.S. Embassy - Kenya
    • Engagement - Lessons
      Recruit, recruit, recruit
      Expectations - Describe space accurately – who is LISTENING
      Facilitate – First person is best
      “Seed and Weed” – Actively share information and address problems in dialogue.
      Ongoing v. time-limited
    • Engagement – Ooops.
      Santa Cruz – UserVoice was time-limited example … now generates error, gather lessons when you can
      ParticipateDB.org – Excellent listing of projects and tools
    • Community of Practice Exchange
      Digital Inclusion Network
      CityCamp on GovLoop
    • Community of Practice Exchange
      UK – Idea.Gov.UK
      WorldBank Open Forum - Live Event, On-Demand Video
      Zunia – Collaborative Library on Development
    • Engagement – Multi-Channel
      Trac in Uganda to mix community radio, web, SMS/mobile, in-person, and newspaper
      Fix “Our” street together – Filled in worst pothole after SMS vote
    • Top Ten Lessons
      BangTheTable – Ten Top Tips.
      Me – Old, but timeless ten tips – stevenclift.com
    • Community Building In-Depth
    • Many Purposes
      Share Information, Contacts, Advice
      Support Neighbors
      Exchange Opinions
      Media Accountability
      Community News
      Build bridges/Inclusion
      Influence Government
    • Local “Community Sites”, Facebook
      Stillwater, MN page has 10,000 friends (over 50% of local residents)
      Citizen-run, others are government started
    • But wait, something is wrong …
    • Community News+
      Terms: Citizen Media, Citizen Journalism, Hyperlocal News, Community Websites
      TalkAboutLocal – UK, J-Lab - US
      Seward Profile – Example
      Posterous.com – E-mail to blog, Facebook, YouTube, Twitter all in one
    • Dear Neighbors …
      This month the Southside Star Community Garden opened!
      3.0 - Community collaboration, problem-solving
      Opening “organic” hot topic on Standish Ericsson Neighbors Forum in Dec. 2008: http://e-democracy.org/se
      Dear Neighbors, My name is Michael and I'm interested in establishing a community garden in our neighborhood.
      Dozens of messages, offers to help, and a call for a meeting.
      500 members, 10%+ of households in May 2010
    • Pew Internet and American Life Project
      Neighbors Online27% of American adult Internet users use “digital tools to talk to their neighbors and keep informed about community issues.”That’s 20% adults overall.
    • Real names work, builds trust and communityNeeded in “public life,” not just Facebook’s private life
    • Our Issues …
      <- Kenyan, Julia Opoti works with E-Democracy.org
    • Neighbor Issues Forums Stories
      Somali community – 20 missing youth to crosswalks
      “Little Mekong” and BoaLee’s lessons
      Powderhorn Cinco de Mayoviolence
      Community garden
      Chickens in Bemidji
      Leech Lake Native American majority rural forum
      Inclusion evaluation in progress:http://e-democracy.org/inclusion
    • Conclusion
    • Conclusion More - stevenclift.com
      Ready. Fire. Aim.Develop a strategy, do stuff, then refine. Do not wait. Thanks.
    • Resources
    • Sunshine 2.0 – Draft IndicatorsGovernment 2.0 Report Collection
      Guide for national League of Women Voters
      20+ Government 2.0 Reports
      Earn Five “Suns,” 25 Draft Indicators
      Online Features
    • Webinars, Unconferences
      Using Technology to Build Community In-Depth Webinar, Podcast:
      CityCamp – Local Gov 2.0 meet Citizens 2.0
      http://e-democracy.org/citycamp - Forum
    • Twitter Hashtags
      #edem – General e-democracy
      #opengov – Open Government
      #gov20 – Government 2.0
      #opendata – Open Data
      #hyperlocal – Local News
      #citycamp – Local mix of everything above
    • Further Information
      Steven Clift
      @democracy on Twitter
      netclift – on Skype
      Slides also available from: