Website evaluation

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by Michael Lambur
This session outlines a process and tools for evaluating websites. The focus will be on identifying the purpose of the website, creating appropriate evaluation questions, and selecting appropriate tools to enhance website usability, determine website usage, and solicit feedback from users.

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Website evaluation

  1. 1. Website EvaluationMichael Lambur, Ph.D.eXtension Evaluation and Research LeaderVirginia Cooperative ExtensionNETCMay 31, 2012New Orleans, LA
  2. 2. Session agenda Identify the purpose of your website and translate into evaluation questions Collecting data  Usability testing  Google Analytics  Online Surveys  Social media  Online focus groups
  3. 3. Identify the purpose of your websiteand translate into evaluationquestions What do you want to achieve with individuals who visit your website?  Convey information  Create awareness  Increase knowledge  Change behaviors
  4. 4. Identify the purpose of your websiteand translate into evaluationquestions Convey information and create awareness  What is the volume of access on the site?  What do they access?  How long do they spend on the site?  Where do they come from?
  5. 5. Identify the purpose of your websiteand translate into evaluationquestions Convey information and create awareness  How did you discover this website?  How often do you access information on the web on this topic?  How useful is this information?  How would you rate the usefulness of this information compared to other websites/information sources?
  6. 6. Identify the purpose of your websiteand translate into evaluationquestions Increase knowledge  To what extent did individuals’ interacting with the website increase their knowledge/learn more about the topic?
  7. 7. Identify the purpose of your websiteand translate into evaluationquestions Change behaviors  To what extent did individuals’ interacting with the website change their behaviors on the topic?
  8. 8. Collecting data Usability testing Analytics (site usage)  Google Analytics Feedback from users  Online survey applications  Social media  Online focus groups
  9. 9. Usability testing Can be done face-to-face or through an online service Online services  User Testing  TryMyUI Need to create a set of tasks they work through (15 minutes max) and up to four questions to which they respond
  10. 10. Usability testing – UserTesting
  11. 11. Usability testing – UserTesting
  12. 12. Usability testing – UserTesting
  13. 13. Analytics - Google Analytics
  14. 14. Feedback from users - Onlinesurvey applications Zoomerang, Survey Monkey, InstantSurvey Imbedded link to a survey on the website Engage users through other complimentary mediums (e.g., webinars, blogs, Facebook, twitter) and follow-up with an online survey
  15. 15. Feedback from users - Socialmedia Twitter Facebook Blogs
  16. 16. Feedback from users – Onlinefocus groups
  17. 17. Resources Dillman, Don. A. (2007). Mail and internet surveys: The tailored design method. Second edition. John Wiley & Sons: Hoboken, NJ. www.trymyui.com www.usertesting.com www.instantsurvey.com www.surveymonkey.com
  18. 18. Resources www.zoomerang.com www.adobe.com/products/acrobatconnect/

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