Your SlideShare is downloading. ×
How to like your facebook presence
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

How to like your facebook presence


Published on

Published in: Technology

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. HOW TO “LIKE” YOUR Jerri Hammonds & Marissa StoneFACEBOOK PRESENCE
  • 3. DIFFERENCE BETWEEN FB PAGE & PROFILE Now I have clear objectives, where does Facebook fit in? Facebook Pages are designed to:  Allow businesses and organizations to have distinct presence on Facebook  Provides you with tools to reach out to, and communicate with your target audience by:  Allow you to share information/content  Draw attention to timely information  Ask directly for feedback and engage in conversation  Create to be a media rich, valuable presence for any artist, business or brand. If you create a profile for your business, your account may be disabled for violating our Terms of Use. So, what is the difference between a PROFILE and a PAGE?
  • 4. WHAT DO PROFILE/PAGES LOOK LIKE? Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. A Facebook Profile can be easily converted to a Facebook Page PROFILE PAGE
  • 5. SET CLEAR SOCIAL MEDIA OBJECTIVES If some or all of these are what I want to accomplish, where do I begin to put to work for me?Objective of Social Media  Build your email list  Drive traffic to your website/blog  Build awareness   Get audience/media attention Create/improve relationships with audience social media  Increase referrals  Establish yourself as a leading authority  Be the thought leader in your field
  • 6. BEST PRACTICES Welcome page converts to fans at 47% vs. Timeline at 23% Content:  50/50 (Yours + “OPC: Other People’s Content”)  Blogs  Twitter Lists  Facebook Lists  E-zine subscriptions  the “online magazine rack” of the web 88% of Facebook users do not return to the fan page once they click the Like button… …they only see and interact with content in the News Feed (Home)!
  • 7. IT TAKES A VILLAGE TO RAISE A FB PAGE Engage your core group… there is something they can do to help Promote core group to Administrator status
  • 8. CREATE YOUR COVER IMAGE Develop a nice, well-designed profile pic (850 x 315 px) Quickly remove duplicate posts
  • 9. CREATE A CALL TO ACTION Create a “call to action”
  • 10. BEST PRACTICES Populating your page automatically BLOG RSS -> Facebook Posts
  • 11. BEST PRACTICES Populating your page automatically BLOG RSS -> Facebook Posts
  • 12. BUILD YOUR FOLLOWING Involve your core group… there is something they can do to help
  • 13. Engage Your Audience Engage with your audience
  • 14. MY PAGE HAS “LIKES” (NOW WHAT?)Keeping people engaged:Provide great content (not only most popularsources).Write captions for all Facebook photos -include linksto other content.“Like” comments that your fans posting to let themknow you’ve read it.Respond to your fans’ questions and commentsevery day.
  • 15. MY PAGE HAS “LIKES” (NOW WHAT?)Keeping people engaged:Ask, “ What are your top 3 questions about…?” or UseFacebook’s Question function (enhanced news feed presence)Offer a free webinar or a blog post featuring Q&A from FB.Create a Facebook event (invite people on/off Facebook).Use social plug‐ins (Add Like button to your website)On your blog, use the Like button, but you can change theword “Like” to “Recommend.”
  • 16. WHY DON’T THEY COME? Once you build it, they will come?
  • 17. PROMOTIONAL STRATEGIES Facebook friends, Chats, Events, Groups, other Pages? “Think outside Facebook!” Twitter, LinkedIn, Google+ Your blog and ezine Offline Print media Showcase your Facebook page at conferences
  • 18. QUESTIONS/COMMENTS? @JL_Hammonds @Marissa_Stone