How to like your facebook presence


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How to like your facebook presence

  1. 1. HOW TO “LIKE” YOUR Jerri Hammonds & Marissa StoneFACEBOOK PRESENCE
  3. 3. DIFFERENCE BETWEEN FB PAGE & PROFILE Now I have clear objectives, where does Facebook fit in? Facebook Pages are designed to:  Allow businesses and organizations to have distinct presence on Facebook  Provides you with tools to reach out to, and communicate with your target audience by:  Allow you to share information/content  Draw attention to timely information  Ask directly for feedback and engage in conversation  Create to be a media rich, valuable presence for any artist, business or brand. If you create a profile for your business, your account may be disabled for violating our Terms of Use. So, what is the difference between a PROFILE and a PAGE?
  4. 4. WHAT DO PROFILE/PAGES LOOK LIKE? Facebook profiles are meant to represent a single individual. Organizations of any type are not permitted to maintain an account under the name of their organization. A Facebook Profile can be easily converted to a Facebook Page PROFILE PAGE
  5. 5. SET CLEAR SOCIAL MEDIA OBJECTIVES If some or all of these are what I want to accomplish, where do I begin to put to work for me?Objective of Social Media  Build your email list  Drive traffic to your website/blog  Build awareness   Get audience/media attention Create/improve relationships with audience social media  Increase referrals  Establish yourself as a leading authority  Be the thought leader in your field
  6. 6. BEST PRACTICES Welcome page converts to fans at 47% vs. Timeline at 23% Content:  50/50 (Yours + “OPC: Other People’s Content”)  Blogs  Twitter Lists  Facebook Lists  E-zine subscriptions  the “online magazine rack” of the web 88% of Facebook users do not return to the fan page once they click the Like button… …they only see and interact with content in the News Feed (Home)!
  7. 7. IT TAKES A VILLAGE TO RAISE A FB PAGE Engage your core group… there is something they can do to help Promote core group to Administrator status
  8. 8. CREATE YOUR COVER IMAGE Develop a nice, well-designed profile pic (850 x 315 px) Quickly remove duplicate posts
  9. 9. CREATE A CALL TO ACTION Create a “call to action”
  10. 10. BEST PRACTICES Populating your page automatically BLOG RSS -> Facebook Posts
  11. 11. BEST PRACTICES Populating your page automatically BLOG RSS -> Facebook Posts
  12. 12. BUILD YOUR FOLLOWING Involve your core group… there is something they can do to help
  13. 13. Engage Your Audience Engage with your audience
  14. 14. MY PAGE HAS “LIKES” (NOW WHAT?)Keeping people engaged:Provide great content (not only most popularsources).Write captions for all Facebook photos -include linksto other content.“Like” comments that your fans posting to let themknow you’ve read it.Respond to your fans’ questions and commentsevery day.
  15. 15. MY PAGE HAS “LIKES” (NOW WHAT?)Keeping people engaged:Ask, “ What are your top 3 questions about…?” or UseFacebook’s Question function (enhanced news feed presence)Offer a free webinar or a blog post featuring Q&A from FB.Create a Facebook event (invite people on/off Facebook).Use social plug‐ins (Add Like button to your website)On your blog, use the Like button, but you can change theword “Like” to “Recommend.”
  16. 16. WHY DON’T THEY COME? Once you build it, they will come?
  17. 17. PROMOTIONAL STRATEGIES Facebook friends, Chats, Events, Groups, other Pages? “Think outside Facebook!” Twitter, LinkedIn, Google+ Your blog and ezine Offline Print media Showcase your Facebook page at conferences
  18. 18. QUESTIONS/COMMENTS? @JL_Hammonds @Marissa_Stone