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Great Typography == Great Design - part 1
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Great Typography == Great Design - part 1

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Overview of why great typography is great design. And a few simple tricks to get it right. ...

Overview of why great typography is great design. And a few simple tricks to get it right.

PART 1 of 2.

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  • 1. Great typography == Great Design (part 1 of 2) @netbramha | aashish solanki
  • 2. Hi! I am a font. A type.This is my life. My journey.
  • 3. BirthTypography (typos) = form & (graphe) = writing) isthe art and technique of arranging type in orderto make language visible.The arrangement of type involves the selection of typefaces, point size, line length,leading (line spacing), adjusting the spaces between groups of letters (tracking) andadjusting the space between pairs of letters (kerning).
  • 4. Different Racesroman / antiqueitalicserifsans serif / grotesquescripts
  • 5. Dressing SenseTracking / letter spacing (between letters)kerning (between pair of letters)leading (between lines)
  • 6. Where do I work
  • 7. TRUCK TYPOGRAPHY
  • 8. TAXI TYPOGRAPHY
  • 9. Toilet paper TYPOGRAPHY
  • 10. BEER TYPOGRAPHYPS: Mom this slide is for education purposes only!
  • 11. Digital TYPOGRAPHY
  • 12. Artist TYPOGRAPHY
  • 13. My karma is to make design great.
  • 14. CommunicateXYZ NOT XYZ
  • 15. EMOTE
  • 16. STRUCTURE
  • 17. I have feelings! No really I do.
  • 18. I feel strong
  • 19. I feel INFORMAL
  • 20. I feel Classy
  • 21. I feel MILITARY
  • 22. WE Fonts Don’t Lie. I swear!
  • 23. more detailed the font the poorer irender on low-resolution screens
  • 24. Common choices for headlines areGeorgia, Arial & Helvetica.Common choices for body copy areGeorgia, Arial, Verdana & LucidaGrande.
  • 25. Average HEADING font size 39+ 3638 3335 Font Size 3032 2729 2426 2123 1820 1517 1214 0 2 4 6 8 10 12 No of Occurrences
  • 26. The most popular TYPE size forheadings is a range between 18 & 29pixels.
  • 27. Average BODY COPY font size 16 15 14 Font Size 13 12 11 10 0 5 10 15 20 No of Occurrences
  • 28. The most popular TYPE size for bodycopy is a range between 12 & 14 pixels.
  • 29. 10 px - VerDAna 18 px - Georgia 25 px - Georgia12 px - VerDAna
  • 30. Thank youWe are hiring, collaborating and ideating.aashish@netbramha.com or @netbramhaEnd of PART 1.See Part 2