Corporate Presentation

Our Mission

At NetBiz, we aim to delight our clients by relentlessly
delivering the most effectual creative online
solutions. Our team believes that Speed, Quality,
performance and Ownership are the four vital wheels
spinning for the way we work and grow.

NetBiz operates from its development centre in Mumbai, India.
We have our ofices in Bangalore, Delhi & USA
The team comprises of highly qualified and experienced designers,
producers, developers and technologists, nearly 100 professionals
from reputed institutions.
NetBiz core strength lies in extending brand experience online
by creating a visual treat for the users. We combine creative
talent, technology and the brand to provide integrated solutions
to our clients.
The wide span of our expertise across myriad technologies and
platforms enables us to handle any kind of online requirement
today

Our Friends

Our Friends
Preferred Partner
Interactive

Our Services

Brand Activation
User Experience Design
Technology
Traffic Generation

Creative Ideation Buzz Marketing
Brand Activation Microsites
Email Advertising
Banner Advertising
Websites Visual Identity Creation
Landing Page
AdverGames
Quality Assurance
User Interface Design User Experience Design
Information Architecture
Rich Media
Usability Testing
Portals Extranet
Intranet
Managed Hosting
Widgets
Technology
Application Development Content Management Systems
eCommerce Flash Production
SEO & SEM
Media Planning & Buying
Traffic Generation Social Medium Optimization
Campaign Strategy & Management
Blogging

Our Operating Methodology

!\"#$$%$&'( .+,#23,( 6,07$%0#\"(
912:%;,(
./$0,1*( 8#5$07(
)*+#*,&-( !+/4502/$( !+/4502/$(
Define how we are Deliver the solution
!\"/,0\"*%-&\"%.'/85'$%
!\"#$\"%&'(%(\"%)*\"% solve the
going to that will achieve
-&)-%(,//%)1&,\"0\"% the result
+',$+%-'%.'/0\"%-&\"% marketing
clients’
objective -&\"%*\".8/-%
1/,\"$-.2%3)*4\"5$+%
'67\"150\"%%

Technology Capability

Development Languages Design Softwares Database
Adobe Photoshop
ASP.NET MS SQL
Adobe Flash
AJAX My SQL
Adobe Dreamweaver
OLAP ORACLE
Adobe Illustrator
PHP
Adobe Fireworks MX
Visual Studio .NET
Corel Draw
Action Script
Sound Forge
Flex
Silverlight
JavaScript
WAP /WML

Our Clientele

Case Studies

Digital Strategy
World Case Study

Kingfisher belongs to the new generation Indian Brands,
young, peppy and fun. KingfisherWorld.com is a reflection
of the Kingfisher brand online. The unique challenge for
NetBiz was to deliver brand essence of the highest level
while catering to businesses as unique and diverse as Beer
to Aviation.

Key User Message Solution
To provide the user a great experience of the The kingfisherworld.com portal was developed in two phases. The first
Kingfisher Brand and live up to the phase attempted by Kingfisher was in the year 2000-01. In 2007
positioning of “King of Good Times” Kingfisher appointed NetBiz to revamp their portal as the existing one
Device a Loyalty points ecosystem and wasnʼt able to engage the user. NetBiz after researching the portal
reward the users for engaging with every realized that the key issue needed to be sorted was Technology. An
part of the website. ancient technology hampered the performance of the website.
2001 - 2007 2007 - 2008 2008 - 2009

Kingfisherworld.com is an integration of Kingfisher existing businesses in Style, Sports, Aviation, Food & Beverages
Style Sports Food Travel Cheers
Technology Upgrade Content Management System
Given the architecture, it required a
The solution delivered is an integrated e-
customized CMS. So we engineered a CMS
commerce/CRM platform built on the
which could control the sections of the
Microsoft .NET framework. A series of supporting
website. In 2008 NetBiz relaunched
applications, using Web Services, were developed
Kingfisherworld.com, this time with a
enabling multiple stakeholders and partners to
complete new look and a re-engineered
deliver a seamless, customer experience
CMS, more robust and more scalable. This
throughout the year. In addition, a flexible hosting
CMS gave us the flexibility of resizing
solution was implemented to meet the ever
dierent banners on pages.
changing load and performance requirements

Kingfisherworld.com is an integration of Kingfisher existing businesses in Style, Sports, Aviation, Food & Beverages
Style Sports Food Travel Cheers
Key User Message Social Networking Lifestyle
NetBiz wanted to get feed from yahoo, in Sections which gave out
The website was designed in way as to India yahoo does not supply a API. NetBiz information like restaurant details,
make the user the “hero”. Every section scripted an API which enables it to pull live wine details and holiday details got
was devised to be a two way feed from yahoo. Kingfisher being a social a phenomenal user response,
communication, Kingfisher brand made it vital to use the social network suggesting the brand connect of
communicated its brand values while the sites to their optimum. Constant updates on Kingfisher with all the good things
flickr, facebook, orkut and youtube ensured
users through the various website in Life.
that the User was never far away from his
sections participated conveying strong
favorite Brand.
liking for the propagated Brand Values.

Special Highlight
Style houses the Kingfishers hottest property, ‘Kingfisher Calendar’. It receives the maximum number
of hits after flykingfisher.com. There are various engagement properties built around Kingfisher
Calendar. Kingfisher PhotoShoot application alone receives around 2 million hits every month. Users
can click 100 pictures from a Kingfisher Calendar shoot video and pick their 12 best pictures and
create their own calendar. You can even send this calendar to your friend. You can also create your
own calendar from pre shot 24 images and add to a widget. This widget can be added to your blog,
website or facebook. Users can check behind the scenes videos, and post question on photography in
Ask Atul section.

1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Primary logo
dients
Colour and movement have been introduced
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
logo
positioning, Brighter Living.
riations
n zone
acement
Digital Strategy
zes
ork
Case Study
2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
BRIGHTER
orld.
we do
eloped
insight:
LIVING,
m and
ty and
t
BRIGHTER
BUSINESS.

1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Current
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Website
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
New
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Look
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

LIGHTER.
BRIGHTER.
Godrej a 112 year old doyen of Indian Industry was
LIVING.
looking for ways to get younger. They came to NetBiz
with a brand new positioning of “Brighter Living”.
NetBiz hasn’t just turned back the clock on Godrej but
has also achieved key innovation and technological
milestones along the way.
1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

Key Objectives
A Herculean task of integrating
their 36 existing scattered
company sites into One Mother
site
To make Godrej on the internet
more youthful.
An easy CMS prototype to
manage and later on to update
the website

NetBiz Solution
NetBiz has in a very short time, turned the clock back of Godrej on the digital medium. The creative
designs executed by NetBiz have been appreciated at all levels inside of Godrej. Not only has the website
been made easy to navigate but by developing a Customized CMS we have ensured a longer shelf life for
the website. Some of the Business like Property and Interio has received special treatment, making them
unique to look at but still very identifiable as being a part of godrej.com.

Content Management System
We can proudly say that the CMS developed by
us is at least 5 years ahead of anybody else.
The CMS was developed keeping in mind a
simple tenant, “Can Be Managed by Anyone”.
The clean interface and the ability to manage
36 diverse sites through one CMS is a unique
feat in itself. What makes it special is the
ability of the CMS to work not on boring
template designs but rather its ability to
manage 36 sites with their own unique
designs. The CMS developed by us can also
manage applications as complex and open
ended as a Room Planner and Walk Through.
1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

Content Management System
1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

Room Planner
Room Planners are a relatively new concept in the Indian Digital World. Most Room Planners give the user a fixed
palette of products to choose from, the room planner developed by us for Godrej Interio makes it possible for the
user to choose any and every Interio product. This not only is a big jump from the piece meal room planners
normally created but most importantly enables the user to be able to view each product in an environment of his
liking.
2 3
1
1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

Walk Throughs
Real Estate sites in India tend to be very information heavy and score negative on usability and user experience
factors. The Godrej Properties website developed by NetBiz will be a breath of fresh air to the user. A one of a
kind walk through and panoramic view created caters to the sense of aesthetics of the prospective house hunter.
10 customized Micro sites designed with the theme of “Natural Elements” don’t just enhance the user experience
but are able to provide all the information to make the user experience of buying a Godrej Property easy and
completely transparent
1.0 Our Brand 2.0 Brand ingredients 3.0 Bringing it to life 4.0 Brand portfolio
Primary logo
ingredients
Colour and movement have been introduced
w
to add energy and vibrancy to the existing
Godrej logo in order to reflect the new
Primary logo
positioning, Brighter Living.
Logo variations
Exclusion zone
Logo placement
Logo sizes
Do nots
palette
ion style
tyle
phy
voice
ure
ad artwork

Digital Strategy
Case Study

Key Objectives
Version 2.0
Version 1.0

Key Objectives
Setup of technical infrastructure in India as per the V2.0 guidelines.
Adaptation of global creative/development of new creative as per India specific requirements.
Realignment of functional specifications as per the new CMS requirements.
Implementation of all necessary software for the security and measurement.
Integration of all current information of lgindia.com into the new version.
Testing of the new site and necessary revisions.
Skills development of the web keeper team for the successful governance of the V2.0 version.

Content Management System Creative Development
Creative plays a major role in enhancing premiumm image on LG
NetBiz manages the entire CMS for LG. This requires
website. NetBiz has deployed a team of creative developers and
regular checking of the existing information and update
copy writers to work on LG account. Creative team is well trained
of each section. NetBiz has deployed a dedicated
on LG’s digital creative guidelines. Creative work involves
resource to collect the content from LG contact points. In
development of flash and static banners for homepage and other
addition to the existing contents, LG will introduce new
sections, flash/static presentation for the new arrival section, flash/
sections on the website on time to time basis to meet its
static landing sections for the SEM campaigns, flash product
business objectives.
presentations, web customization of catalogues, TV commercials
owner’s manual, development of new sections for offers/promotions
and campaigns, etc. We also develop the creatives for banner
campaigns for them.

Data Optimization Quality Testing eCommerce Management
NetBiz tests the quality of content (creative and NetBiz is responsible for the resumption of e-
NetBiz is responsible for the cleaning and
data) for the entire website. Every new project commerce engine on the LG India website. We are
optimization of the content received from
goes through stringent quality test before getting working in close coordination with payment gateway
LG. This includes formatting, grammar
live on the server. In addition to this NetBiz runs partners for the smooth transitions. We are also
corrections, filling of missing information,
comprehensive QC test for the entire website on executing the task of ERP integration for the product
software error check etc.
weekly basis. availability check.
Online Survey & Research Voice of Customer System
LG conducts periodic surveys for website
Engineering a user-friendly system for collecting
feedback, product feedback, advertisement
the customer complaints and also a status check
feedback, consumer insight etc.We do the
for LG as to how many complaints have been
complete interface designing (front & back
addressed. The back end system developed by us
end), questionnaires and generate reports
handles the complaints, escalations, call
to measure the website performance.
monitoring, timely & reminders.

Client: PepsiCo
Client: Fastrack
Website: www.fff.netbiz.in
Website: www.fastrack.in
Background Background
Fastrack came with its new positioning in the year 2007. They wanted to speak Lay’s came up with a new campaign called Fight for Flavor. There were 2 products
to the youths in the age group 18-20 yrs more strongly. They were jostling with launched in the market. Consumers were asked to vote their favorite and so the
their current website which was in plane HTML and wanted to engage with their one with the highest vote would survive. 2 of India’s biggest celebrities were
TG more in their language. They wanted their TG to be more informed about roped in to represent each flavor.
their brand, products, history, attitude, news etc... Also a forum where they can
Website objective was to engage users with the brand and vote for their favorite.
interact with the brand and discuss on thei relevant topics..
NetBiz Solution NetBiz Solution
We Built the website around the theme of “Fastrack School of Fundas”. The We developed an innovative way of voting. Users were asked to challenge their
website look was a college setup which would immediately connect with their friends to play Wrestling, Arm Wrestling, Thumb Wrestling & Cricket games with
TG. The product display was in a format of a book and titled ‘Style Book’. The them. Whoever wins, will earn that flavor votes. Since Lay’s is a social snack, these
website tone was completely youthful. games were all multiplayer games built in Flash and using Flash Media Server.
Another highlight was the tone of the website was very sunny during the course
of the day, but if you visit the website in evening it would be more dark.

Banner Campaigns

Games

Thank You