• Like
  • Save

Podcast: Do it on mobile first!

  • 127 views
Uploaded on

Simon van Wyk caught up with Lucas Challamel, Director Business Development ANZ, from Netbiscuits to further discuss exactly what mobile first means for businesses and brands. The pair discusses how …

Simon van Wyk caught up with Lucas Challamel, Director Business Development ANZ, from Netbiscuits to further discuss exactly what mobile first means for businesses and brands. The pair discusses how businesses can adopt a mobile first approach to ensure that content is always perfectly optimised for the appropriate device whether it’s a smartphone or tablet device as well as a desktop computer. It’s a hugely fragmented world. There are literally hundreds of web-enabled devices. They come in all shapes and sizes with a vast array of possible abilities, operating systems, speeds and screen resolutions.

They also touch on interesting new research from Google,who recently teamed with Sterling Brands and Ipsos to study the media habits of 1,611 people across the US and found that that sequential screening is common. In their study, smartphones were the most common starting point for many online activities, before users moved on to a PC, and some still to a tablet to complete the activity the same day.

More in: Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
127
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide