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Mobile	  Monday	  SydneyA	  state	  of	  mobile	  devices	  fragmenta6on	  in	  AustraliaMobile	  web	  vs	  Na6ve	  apps?...
Agenda  1.Introduction to Netbiscuits  2.A state of mobile devices   fragmentation   in 2011-Q1  3.Mobile web or Apps?   =...
Brief intro:                          Netbiscuits© 2011 Netbiscuits GmbH        06/06/11   Slide 2
Take	  advantage	  of	  the	  leading	  mobile	  development	  and	  publishing	  	  plaAorm   § Founded in 2000   § Cur...
Hundreds	  of	  businesses	  go	  mobile	  with	  Netbiscuits     Content	  &	  Media      Web,	  Commerce,	          Mark...
Take	  advantage	  of	  the	  world‘s	  best	  mobile	  development	  and	  publishing	  	  plaAorm   § Founded in 2000 i...
There	  are	  three	  major	  challenges	  for	  businesses	  to	  bringInternet	  content	  to	  mobile	  successfully	  ...
There	  are	  three	  major	  challenges	  for	  businesses	  to	  bringInternet	  content	  to	  mobile	  successfully	  ...
A state of                          Mobile Devices                          Fragmentation© 2011 Netbiscuits GmbH         0...
What	  is	  device	  fragmenta6on	  and	  why	  is	  it?      Netbiscuits	  overcomes	  so>ware	  fragmenta?on	  by	  prov...
Mobile	  Metrics	  Report:	  Weekly	  device	  updates  §Just last week: 33 new/updated devices!                         ...
Mobile	  Metrics	  Report:	  Methodology	  of	  our	  report                                   § Report published twice a...
Mobile	  Metrics	  Report:	  Global	  sta6s6cs	  (worldwide) © 2011 Netbiscuits GmbH            06/06/11   13
Mobile	  Metrics	  Report:	  Global	  sta6s6cs	  (worldwide)                •In	  November	  2010,	  the	  three	  domina6...
Mobile	  Metrics	  Report:	  Global	  sta6s6cs	  (worldwide)                                               In Nov.2010 on ...
Mobile	  Metrics	  Report:	  Global	  sta6s6cs	  (worldwide)                                               In Nov.2010 on ...
Mobile	  Metrics	  Report:	  Regional	  sta6s6cs	                                                In Nov.2010 on Netbiscuit...
Mobile	  Metrics	  Report:	  Regional	  sta6s6cs:	  USA                                              In Nov.2010 on Netbis...
Mobile	  Metrics	  Report:	  Regional	  sta6s6cs:	  UK                                              In Nov.2010 on Netbisc...
Mobile	  Metrics	  Report:	  Regional	  sta6s6cs:	  Malaysia                                               In Nov.2010 on ...
Mobile	  Metrics	  Report:	  Regional	  sta6s6cs:	  Australia                                                In Nov.2010 o...
Mobile	  Metrics	  Report:	  About	  HTML5	  capabili6es	  of	  mobile	  devices                                     § HT...
Mobile	  Metrics	  Report:	  About	  HTML5	  capabili6es	  of	  mobile	  devices                                   Excitin...
Mobile	  Metrics	  Report:	  HTML5	  support	  of	  top	  devices	  in	  Australia © 2011 Netbiscuits GmbH                ...
Mobile	  Metrics	  Report:	  Top	  5	  supported	  HTML5	  features                   Only 50% of devices in top15 support...
Mobile	  Metrics	  Report:	  Top	  5	  par6ally	  supported	  HTML5	  features                   Only 50-65% of devices in...
Mobile	  Metrics	  Report:	  A	  conclusion	  for	  Australia                                   § Not one but 1200+ devic...
How to address devices            fragmentation:          Apps vs Mobile web?                          => a couple of exam...
Hotel.info                          hotel.de	  AG	  represents	  one	  of	  the	  leading	  free	                         ...
!"#$%&()"* -­‐	  Mobile	  webHotel.info	  +",%$*-"..$/0$*1*2""3(4*5"/#6%*                                                 ...
Hotel.info       64% of the bookings on                     Growth per year +380%       hotel.de are made on the          ...
Hotel.info	  -­‐	  Mobile	  roadmap •January	  2010:	  m.hotel.de	  and	  m.hotel.info •May	  2011:	  iPhone	  app •June	 ...
Hotel.info	  -­‐	  Tes6monial                “Our	  goal	  was	  to	  secure	  best-­‐quality	  output	  on	  the	  widest...
Smart.com                          Smart	  is	  an	  automo4ve	  branch	  of	  Daimler	  AG.	                             ...
!"#$%& Smart.com	  -­‐	  Generic	  mobile	  web()*+,&#$-,./0&1&2$(345%&2($%#+&                                            ...
!"#$%& Smart.com	  -­‐	  Na6ve	  iOS	  Apps()*+,&#$-,./0&1&2$(345%&2($%#+&                                                ...
!"#$%& Smart.com	  -­‐	  Na6ve	  iOS	  Apps()*+,&#$-,./0&1&2$(345%&2($%#+&                                                ...
!"#$%& Smart.com	  -­‐	  Na6ve	  iOS	  Apps()*+,&#$-,./0&1&2$(345%&2($%#+&                                                ...
!"#$%& Smart.com	  -­‐	  iPhone	  op6mised()*+,&#$-,./0&1&2$(345%&2($%#+&                                                 ...
!"#$%& Smart.com	  -­‐	  iPad	  op6mised()*+,&#$-,./0&1&2$(345%&2($%#+&                                                   ...
Smart.com                           “Based	  on	  our	  overall	  posi4ve	  experience	  with	  iPhone	  applica4ons,	  we...
Smart.com                             "Mobile	  devices	  enable	  a	  new	  form	  of	  communica4on	  with	  different	  ...
Mobile	  web	  vs	  Na6ve	  apps:	  A	  conclusion?       The Race horse vs the Show horse!           Betting long on mobi...
Na6ve	  Hybrid	  Apps:	  Web	  +	  Apps	  =	  Maximum	  Mobile	  Reach	                                            § Mobi...
Na6ve	  Hybrid	  Apps:	  Web	  +	  Apps	  =	  Maximum	  ROI	     Hybrid	  Apps	  redefine	  Time	  to	  Market	  and	  serv...
QUESTIONS?© 2011 Netbiscuits GmbH   06/06/2011   46
Thank you!                                        www.netbiscuits.com                                  E: l.challamel@netb...
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Mobile Monday Sydney - Keynote 06/06/2011

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A state of mobile devices fragmentation in Australia by Netbiscuits APAC. Based on Netbiscuits Mobile Debice Report, Feb.2011 edition. To get our latest update: http://www.netbiscuits.com/mobile-metrics-report-2011

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Transcript of "Mobile Monday Sydney - Keynote 06/06/2011"

  1. 1. Mobile  Monday  SydneyA  state  of  mobile  devices  fragmenta6on  in  AustraliaMobile  web  vs  Na6ve  apps?Lucas  Challamel  -­‐  Netbiscuits  ANZ
  2. 2. Agenda 1.Introduction to Netbiscuits 2.A state of mobile devices fragmentation in 2011-Q1 3.Mobile web or Apps? => How do businesses maximise their mobile reach© 2011 Netbiscuits GmbH 06/06/11 Slide 2
  3. 3. Brief intro: Netbiscuits© 2011 Netbiscuits GmbH 06/06/11 Slide 2
  4. 4. Take  advantage  of  the  leading  mobile  development  and  publishing    plaAorm § Founded in 2000 § Currently 110 FTE employees § Offices in U.S., Germany, UK and Singapore § Active in 50+ countries § Awarded ME Awards for Best Mobile Publishing Platform in 2009, 2010 § In 2010 and 2009 awarded Top 50 Deloitte Touche fastest Growing German tech companies § 500+ premium business customers worldwide § Global network of 50+ solution, reselling and platform partners § Conducted 10,000+ mobile projects 4 successfully in the last 10 years © 2011 Netbiscuits GmbH 06/06/11 Slide 2
  5. 5. Hundreds  of  businesses  go  mobile  with  Netbiscuits Content  &  Media Web,  Commerce,   Marke6ng,  Web,   Adver6sers SoJware  Vendors Publishers,  Carriers Internet  Service  Prov. Mobile  Agencies Payment  Providers Applica6on  Developers Consumer  &  Industry  Brands © 2011 Netbiscuits GmbH 06/06/11 5
  6. 6. Take  advantage  of  the  world‘s  best  mobile  development  and  publishing    plaAorm § Founded in 2000 in Germany § Active in 50+ countries,head offices in U.S., Germany, UK and Singapore, 110 employees § Awarded ME Awards for Best Mobile Publishing Platform in 2009, 2010, in 2010 and 2009 awarded Top 50 Deloitte Touche fastest Growing German tech companies § Global network of 75+ solution, reselling and platform partners § Conducted 10,000+ mobile projects successfully in the last 10 years § In 2011, our cloud delivers every month: => 8 billion mobile pages => 100 million mobile videos 6 => to 3000+ different mobile devices © 2011 Netbiscuits GmbH 27/05/2011 Slide 2
  7. 7. There  are  three  major  challenges  for  businesses  to  bringInternet  content  to  mobile  successfully  and  profitably Businesses Mobile  Subscribers SoJware  and   mobile  device   fragmenta6on Service  Crea6on Mone6za6on © 2011 Netbiscuits GmbH 06/06/11 7
  8. 8. There  are  three  major  challenges  for  businesses  to  bringInternet  content  to  mobile  successfully  and  profitably Businesses Mobile  Subscribers SoJware  and   mobile  device   fragmenta6on Service  Crea6on Mone6za6on © 2011 Netbiscuits GmbH 06/06/11 8
  9. 9. A state of Mobile Devices Fragmentation© 2011 Netbiscuits GmbH 06/06/11 Slide 2
  10. 10. What  is  device  fragmenta6on  and  why  is  it? Netbiscuits  overcomes  so>ware  fragmenta?on  by  providing  a  truly   global,  intelligent  device  detec?on  &  database  … >  200  Carrier   networks  world-­‐ § True  global  mobile  device  database  with   wide more  than  1000  in-­‐house  tested   parameters  and  +6000  mobile  device   profiles >  300  User  Agents § Mul6ple  6er  intelligent  device  detec6on  for  device,   per  device browser,  carrier  network  parameters Hardware § Parameter  +  layout  tests  for  each  Biscuit-­‐Element   ensure  unmatched  quality  on  Legacy  and  Smart   phones § Mobile  devices  profiles  include  also  Internet  enabled   >  5,000  Mobile wireless  devices  such  as  Gaming  Consoles,  TVs,    In-­‐ Devices  worldwide Car  Naviga6on  Systems,  Tablets  and  eBooks § Daily  updates  for  new  mobile  devices  on  API >  10  SoJware >  15  Mobile   >  500  Content   >  6  Mobile  OS revisions  per   Browsers Formats Mobile  OS SoJware © 2011 Netbiscuits GmbH 06/06/11 10
  11. 11. Mobile  Metrics  Report:  Weekly  device  updates §Just last week: 33 new/updated devices! § Pantech P9020 (Falcon) (Netfront) § ZTE MTC918 (Racer) § Samsung SGH-A667 (Evergreen) § ZTE Bluebelt § HTC Glacier (T-Mobile MyTouch § ZTE M2 (Beeline) 4G) § ZTE Amigo § Motorola Droid Pro (XT610) § ZTE V9 § Samsung Ace Galaxy (GT-S5830) § Pantech IM-A690L (Mirach) § LG P990 § ZTE MTC 916 (Joe) § Samsung GT-I9000 (Galaxy S) V2.2 § Pantech IM-A710K (Sky Vega Xpress) § HTC Wildfire S § ZTE Z221 (Ekek) § Samsung Wave 723 § ZTE Z331 (Takam) § LG P970 (Optimus Black) § Samsung SGH-I857 (Habrok) § Samsung Galaxy S2 I9100 § Huawei C5005 § Sony Ericsson J108i (Cedar) § Huawei U3100 § Samsung GT-S5570 (Galaxy Mini) § Huawei 8302 § SonyEricsson Xmini § Nec N506i 01/06/2011 update § Samsung GT-I5510 (Apollo, Galaxy 551) § Pantech IM-A730S (AKY) § Samsung S5530 § Pantech IM-A630K (Sky Izar) © 2011 Netbiscuits GmbH 06/06/11 11
  12. 12. Mobile  Metrics  Report:  Methodology  of  our  report § Report published twice a year: February and July § Segmentation: §Dominating Few: 5.00% or higher share of all devices accessing sites via Netbiscuits §Long Tail: 4.99% or lower share of all devices accessing sites via Netbiscuits § Data: 4.5bn page views in November 2010 § Traffic exclusively from web-enabled mobile devices § Requests generated by bots, desktop browsers and mobile device emulators have been excluded © 2011 Netbiscuits GmbH 06/06/11 12
  13. 13. Mobile  Metrics  Report:  Global  sta6s6cs  (worldwide) © 2011 Netbiscuits GmbH 06/06/11 13
  14. 14. Mobile  Metrics  Report:  Global  sta6s6cs  (worldwide) •In  November  2010,  the  three  domina6ng  Apple  devices  accounted  to  39.16   percent  of  all  mobile  website  requests  handled  by  Netbiscuits.  The  other  2,923   devices  together  generated  60.84  percent. •Android-­‐based  handsets  like  the  Motorola  A855  and  Samsungs  GT-­‐I  9000  were   the  strongest  followers  of  Apple  while  BlackBerry  had  its  first  appearance  in  the   list  only  at  posi?on  six. © 2011 Netbiscuits GmbH 06/06/11 14
  15. 15. Mobile  Metrics  Report:  Global  sta6s6cs  (worldwide) In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 15
  16. 16. Mobile  Metrics  Report:  Global  sta6s6cs  (worldwide) In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 16
  17. 17. Mobile  Metrics  Report:  Regional  sta6s6cs   In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 17
  18. 18. Mobile  Metrics  Report:  Regional  sta6s6cs:  USA In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 18
  19. 19. Mobile  Metrics  Report:  Regional  sta6s6cs:  UK In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 19
  20. 20. Mobile  Metrics  Report:  Regional  sta6s6cs:  Malaysia In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 20
  21. 21. Mobile  Metrics  Report:  Regional  sta6s6cs:  Australia In Nov.2010 on Netbiscuits cloud © 2011 Netbiscuits GmbH 06/06/11 21
  22. 22. Mobile  Metrics  Report:  About  HTML5  capabili6es  of  mobile  devices § HTML5 enables websites to have the user experience of a native application. § It’s not developed specifically for mobile. § It is a “standard in motion” that is implemented differently on many platforms. § Final specifications planned for 2014. => Another source of fragmentation on mobile © 2011 Netbiscuits GmbH 06/06/11 22
  23. 23. Mobile  Metrics  Report:  About  HTML5  capabili6es  of  mobile  devices Exciting new features, partly supported today: • Extended Video Support • Extended Audio Support • Extended Form Concept • Miscellaneous new Element Types and Attributes • Extended User Interaction Concepts enabling native drag & drop and undo history functionality • Microdata enabling semantic annotation of content with labels • 2D Animation Rendering • CSS3 support + CSS3 Selectors • Geolocation API • FileReader API • Offline Web Application Support + Webstorage + IndexedDB • Local Devices Support enabling access to connected devices • 3D Animation Rendering (WebGL) • Web Workers providing and API for running background scripts © 2011 Netbiscuits GmbH 06/06/11 23
  24. 24. Mobile  Metrics  Report:  HTML5  support  of  top  devices  in  Australia © 2011 Netbiscuits GmbH 06/06/11 24
  25. 25. Mobile  Metrics  Report:  Top  5  supported  HTML5  features Only 50% of devices in top15 support these features © 2011 Netbiscuits GmbH 06/06/11 25
  26. 26. Mobile  Metrics  Report:  Top  5  par6ally  supported  HTML5  features Only 50-65% of devices in top15 support these features © 2011 Netbiscuits GmbH 06/06/11 26
  27. 27. Mobile  Metrics  Report:  A  conclusion  for  Australia § Not one but 1200+ devices access mobile websites today in Australia (2200+ in USA) § Long-Tail vs. Short Tail: Few top3 Apple devices dominate 45% of the traffic on mobile websites, but you have to talk to the other 55% § Apple iOS loses market share as: §Android and Blackberry rise §The share of Windows Phone OS will grow in 2011, with new Microsoft and Nokia partnership. § HTML5 is a standard in motion for the next 3-4 years => Fragmentation is here to stay, and businesses have to cope with it, using most advanced cross-platform technologies. © 2011 Netbiscuits GmbH 06/06/11 27
  28. 28. How to address devices fragmentation: Apps vs Mobile web? => a couple of examples© 2011 Netbiscuits GmbH 06/06/11 Slide 2
  29. 29. Hotel.info hotel.de  AG  represents  one  of  the  leading  free   internet  hotel  reserva4on  services  also  with  its   interna4onal  brand,  ie  hotel.info.  It  offers   access  to  210,000  hotels  worldwide. h>p://www.hotel.info  © 2011 Netbiscuits GmbH 27/05/2011 29
  30. 30. !"#$%&()"* -­‐  Mobile  webHotel.info  +",%$*-"..$/0$*1*2""3(4*5"/#6%* -/$6#$7*,8** * * * -9:#".$/** !"#$%&()"*"+$,-#$.*"($*")* #!$*/",%01.*%$-0(2*),$$* "(%($*!"#$%*,$.$,3-4"(* .$,35$.*/#!*6",$*#!-(* 789:999*!"#$%.*/",%0/0$&* * ;"%9<"(** ; <""=(2*+",#-%* ; >"#$%*.$-,5!* ; ?$.$,3-4"(*.$,35$* ; @-(5$%-4"(*.$,35$* ; A00B#"B5-%$(0-,* ; C-+*3$/* * =69(0!* 7989* * +6/3$#* D",%0/0$* * >?=* 6&!"#$%&()"* * * © 2011 Netbiscuits GmbH 27/05/2011 30 © 2011 Netbiscuits GmbH 24/05/11 Slide 129
  31. 31. Hotel.info 64% of the bookings on Growth per year +380% hotel.de are made on the Growth from 2010-Q4 to same day like the journey 2011-Q1 = +63% Very low cancellation rates 10+% of the bookings via mobile in 2011-Q1© 2011 Netbiscuits GmbH 27/05/2011 31
  32. 32. Hotel.info  -­‐  Mobile  roadmap •January  2010:  m.hotel.de  and  m.hotel.info •May  2011:  iPhone  app •June  2011:  Windows  7  app •August  2011:  Hybrid  app  for  Android  and  Blackberry •September  2011:  iPad  app =>  Being  serious  and  comprehensive  about  mobile© 2011 Netbiscuits GmbH 27/05/2011 32
  33. 33. Hotel.info  -­‐  Tes6monial “Our  goal  was  to  secure  best-­‐quality  output  on  the  widest   possible  range  of  handsets  worldwide  and  provide  a   next-­‐genera;on  user  experience  for  smartphones  and  other   high-­‐end  devices  like  the  iPhone.”   Timo  Vavrinec,  senior  manager  of  corporate  communica4ons   at  Hotel.de  AG,  Nuremberg,  Germany.© 2011 Netbiscuits GmbH 27/05/2011 33
  34. 34. Smart.com Smart  is  an  automo4ve  branch  of  Daimler  AG.   Smart  is  a  manufacturer  of  microcars   produced  in  Germany. h>p://www.smart.com  © 2011 Netbiscuits GmbH 27/05/2011 34
  35. 35. !"#$%& Smart.com  -­‐  Generic  mobile  web()*+,&#$-,./0&1&2$(345%&2($%#+& 6$,#%,3&)7& Created with ! ! & 64!%(",$& "#$%&!$!#()%*!)$%!+%$,-!*.! /$(#01%!"&$,-"!.*%!&21! (,&100(31,&!)*#+(,$4*,!*.! 1,5(%*,#1,&6.%(1,-07! .*%8$%-60**9(,3! &1)2,*0*3(1"!$,-!:%(5$&1! ;%+$,!#*+(0(&7<!! ! 8(+4.(/&& = >%*-;)&!:*%&$0! = ?18"! = @$%!)*,A3;%$&*%! = @$%!"1%5()1!0*)$&*%! = B$:!5(18! = C(-1*!"&%1$#"! = D#$31!3$001%(1"! = E(,3&*,1!F!8$00:$:1%!! !-*8,0*$-"! ! 9#4/5:& GHIH! & #$-,%& J1%#$,7! ! ;<9& #<"#$%&<)*#! © 2011 Netbiscuits GmbH 27/05/2011 35 © 2011 Netbiscuits GmbH 24/05/11 Slide 115
  36. 36. !"#$%& Smart.com  -­‐  Na6ve  iOS  Apps()*+,&#$-,./0&1&2$(345%&2($%#+& 6$,#%,3&)7& ! ! & 64!%(",$& "#$%&!$!#()%*!)$%!+%$,-!*.! /$(#01%!"&$,-"!.*%!&21! (,&100(31,&!)*#+(,$4*,!*.! 1,5(%*,#1,&6.%(1,-07! .*%8$%-60**9(,3! &1)2,*0*3(1"!$,-!:%(5$&1! ;%+$,!#*+(0(&7<!! ! 8(+4.(/&& = >%*-;)&!:*%&$0! = ?18"! = @$%!)*,A3;%$&*%! = @$%!"1%5()1!0*)$&*%! = B$:!5(18! = C(-1*!"&%1$#"! = D#$31!3$001%(1"! = E(,3&*,1!F!8$00:$:1%!! !-*8,0*$-"! ! 9#4/5:& GHIH! & #$-,%& J1%#$,7! ! ;<9& #<"#$%&<)*#! © 2011 Netbiscuits GmbH 27/05/2011 36 © 2011 Netbiscuits GmbH 24/05/11 Slide 115
  37. 37. !"#$%& Smart.com  -­‐  Na6ve  iOS  Apps()*+,&#$-,./0&1&2$(345%&2($%#+& 6$,#%,3&)7& ! ! & 64!%(",$& "#$%&!$!#()%*!)$%!+%$,-!*.! /$(#01%!"&$,-"!.*%!&21! (,&100(31,&!)*#+(,$4*,!*.! 1,5(%*,#1,&6.%(1,-07! .*%8$%-60**9(,3! &1)2,*0*3(1"!$,-!:%(5$&1! ;%+$,!#*+(0(&7<!! ! 8(+4.(/&& = >%*-;)&!:*%&$0! = ?18"! = @$%!)*,A3;%$&*%! = @$%!"1%5()1!0*)$&*%! = B$:!5(18! = C(-1*!"&%1$#"! = D#$31!3$001%(1"! = E(,3&*,1!F!8$00:$:1%!! !-*8,0*$-"! ! 9#4/5:& GHIH! & #$-,%& J1%#$,7! ! Bring me back for iPhone ;<9& #<"#$%&<)*#! © 2011 Netbiscuits GmbH 27/05/2011 37 © 2011 Netbiscuits GmbH 24/05/11 Slide 115
  38. 38. !"#$%& Smart.com  -­‐  Na6ve  iOS  Apps()*+,&#$-,./0&1&2$(345%&2($%#+& 6$,#%,3&)7& ! ! & 64!%(",$& "#$%&!$!#()%*!)$%!+%$,-!*.! /$(#01%!"&$,-"!.*%!&21! (,&100(31,&!)*#+(,$4*,!*.! 1,5(%*,#1,&6.%(1,-07! .*%8$%-60**9(,3! &1)2,*0*3(1"!$,-!:%(5$&1! ;%+$,!#*+(0(&7<!! ! 8(+4.(/&& = >%*-;)&!:*%&$0! = ?18"! = @$%!)*,A3;%$&*%! = @$%!"1%5()1!0*)$&*%! = B$:!5(18! = C(-1*!"&%1$#"! = D#$31!3$001%(1"! = E(,3&*,1!F!8$00:$:1%!! !-*8,0*$-"! ! 9#4/5:& GHIH! & #$-,%& J1%#$,7! ! ;<9& Ideas in motion for iPad #<"#$%&<)*#! © 2011 Netbiscuits GmbH 27/05/2011 38 © 2011 Netbiscuits GmbH 24/05/11 Slide 115
  39. 39. !"#$%& Smart.com  -­‐  iPhone  op6mised()*+,&#$-,./0&1&2$(345%&2($%#+& 6$,#%,3&)7& ! ! & 64!%(",$& "#$%&!$!#()%*!)$%!+%$,-!*.! /$(#01%!"&$,-"!.*%!&21! (,&100(31,&!)*#+(,$4*,!*.! 1,5(%*,#1,&6.%(1,-07! .*%8$%-60**9(,3! &1)2,*0*3(1"!$,-!:%(5$&1! ;%+$,!#*+(0(&7<!! ! 8(+4.(/&& = >%*-;)&!:*%&$0! = ?18"! = @$%!)*,A3;%$&*%! = @$%!"1%5()1!0*)$&*%! = B$:!5(18! = C(-1*!"&%1$#"! = D#$31!3$001%(1"! = E(,3&*,1!F!8$00:$:1%!! !-*8,0*$-"! ! 9#4/5:& GHIH! & #$-,%& J1%#$,7! ! Created with ;<9& #<"#$%&<)*#! © 2011 Netbiscuits GmbH 27/05/2011 39 © 2011 Netbiscuits GmbH 24/05/11 Slide 115
  40. 40. !"#$%& Smart.com  -­‐  iPad  op6mised()*+,&#$-,./0&1&2$(345%&2($%#+& 6$,#%,3&)7& ! ! & Created with 64!%(",$& "#$%&!$!#()%*!)$%!+%$,-!*.! /$(#01%!"&$,-"!.*%!&21! (,&100(31,&!)*#+(,$4*,!*.! 1,5(%*,#1,&6.%(1,-07! .*%8$%-60**9(,3! &1)2,*0*3(1"!$,-!:%(5$&1! ;%+$,!#*+(0(&7<!! ! 8(+4.(/&& = >%*-;)&!:*%&$0! = ?18"! = @$%!)*,A3;%$&*%! = @$%!"1%5()1!0*)$&*%! = B$:!5(18! = C(-1*!"&%1$#"! = D#$31!3$001%(1"! = E(,3&*,1!F!8$00:$:1%!! !-*8,0*$-"! ! 9#4/5:& GHIH! & #$-,%& J1%#$,7! ! ;<9& #<"#$%&<)*#! © 2011 Netbiscuits GmbH 27/05/2011 40 © 2011 Netbiscuits GmbH 24/05/11 Slide 115
  41. 41. Smart.com “Based  on  our  overall  posi4ve  experience  with  iPhone  applica4ons,  we   also  see  the  iPad  as  forming  an  integral  part  of  our  online   communica;ons.  It  was  therefore  important  for  us  to  be  able  to  offer   users  of  the  iPad  a  substan4al  range  of  products  and  services  rela4ng  to   our  brand  from  the  very  moment  of  its  release" Anders  Sundt  Jensen Head  of  Brand  Communica4ons  for  Mercedes-­‐Benz  Cars. May  2010© 2011 Netbiscuits GmbH 27/05/2011 41
  42. 42. Smart.com "Mobile  devices  enable  a  new  form  of  communica4on  with  different   target  audiences,  allowing  them  to  enjoy  their  fascina;on  for  the  brand   in  a  more  specific  way  and  also  to  obtain  informa4on  on  our  products.   We  are  therefore  monitoring  this  market  very  closely  and  we  will  extend   our  ac4vi4es  to  all  mobile  devices." Anders  Sundt  Jensen Head  of  Brand  Communica4ons  for  Mercedes-­‐Benz  Cars. May  2010© 2011 Netbiscuits GmbH 27/05/2011 42
  43. 43. Mobile  web  vs  Na6ve  apps:  A  conclusion? The Race horse vs the Show horse! Betting long on mobile Web. Mobile sites are a requirement, while applications will remain a preference. © 2011 Netbiscuits GmbH 06/06/11 43
  44. 44. Na6ve  Hybrid  Apps:  Web  +  Apps  =  Maximum  Mobile  Reach   § Mobile Hybrid Apps integrate mobile optimised websites into Native Apps § Available for all major OS such as iPhone, Android, Symbian/Meego, Blackberry and Bada § Integrate: Enhance features of your apps by interfacing with mobile device sensors § Easy creation: Build touch optimized mobile website and Netbiscuits wraps them for you in no time § Save cost: One code base to publish to mobile web and apps environments © 2011 Netbiscuits GmbH 06/06/11 44
  45. 45. Na6ve  Hybrid  Apps:  Web  +  Apps  =  Maximum  ROI   Hybrid  Apps  redefine  Time  to  Market  and  service  crea?on   efficiency  of  businesses  to  go  mobile,  with  rich  User  Experience Lower  cost  and  faster  ROI Less  6me  in  development Implmenta6on  Time Project    Cost Other  mobile Months service  providers Days Netbiscuits Time © 2011 Netbiscuits GmbH 06/06/11 45
  46. 46. QUESTIONS?© 2011 Netbiscuits GmbH 06/06/2011 46
  47. 47. Thank you! www.netbiscuits.com E: l.challamel@netbiscuits.com M: 04 1014 1795 T: NetbiscuitsAPAC Europe     North  &  South  America   Asia-­‐ Pacific             Netbiscuits  GmbH     Netbiscuits  UK  &  RoI    Netbiscuits,  Inc.     Netbiscuits  Pte  Ltd   Europaallee  10     33  Cavendish  Square      11190  Sunrise  Valley  Drive     #02-­‐01  The  Aquarius   67657  Kaiserslautern     London  W1G  0PW      Suite  150     21  Science  Park  Road   GERMANY     UNITED  KINGDOM      Reston,  VA  20191     SINGAPORE  117628        USA     phone    +49  631  68036  100   phone  + 44 207 182 4036 phone   +1  703  435  9008     phone  +65  6777  8337 fax   +49  631  68036  111     fax   +1  703  889  5126   fax   +65  6777  8557   sales_emea@netbiscuits.com   sales_uk@netbiscuits.com   sales_america@netbiscuits.com   sales_apac@netbiscuits.com© 2011 Netbiscuits GmbH 06/06/11 47

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