7 Email Marketing Trends: 2. Transactional Email

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7 Email Marketing Trends: 2. Transactional Email

  1. 1. Your users take action "Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
  2. 2. Your web presence has never been so busy "[eCommerce] is no longer about your website, but about social networks." Source: The Effect of Social Networks and the Mobile Web on Website Traffic - WebTrends/Adregate Markets Report, 2011
  3. 3. So many followers
  4. 4. So little time
  5. 5. You need machines “60% of marketers plan to increase their email marketing budget in 2012." Source: 2012 Marketing Trends - StrongMail Survey
  6. 6. The machines take your content
  7. 7. And make it work for everybody"Triggered-messaging enables additional touch points between you, your prospects, and your customers.“ Source: “7 Email Marketing Trends You Cannot Ignore” - Marianne Cellucci, Net Atlantic, 2011
  8. 8. Their own special message"69% of marketers report delivering highly relevant content is a top objective for their organizations." Source: 2012 Email Marketing Benchmark Report - MarketingSherpa
  9. 9. Sent when it matters most
  10. 10. After the transaction "Thank you„ is perhaps the most effective word marketers can put in a subject line." Source: Subject Lines Matter: 4 Rules of Thumb that Work Inbox Marketer
  11. 11. Its more personal
  12. 12. And people respond“Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates and three times the conversion rates of broadcast email.” Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
  13. 13. You can reach out more often
  14. 14. Relationships are stronger "48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative." Source: 2012 Marketing Trends - StrongMail Survey
  15. 15. When theres communication
  16. 16. Customers want to hear from you "Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
  17. 17. Transactional messages are the key “A Transactional Email facilitates, completes or confirms a commercial transaction that a recipient agreed to enter into with the sender.” - CAN-Spam Definition of Transactional Email
  18. 18. Use it for customer service
  19. 19. Use it for product updates
  20. 20. Use it for event announcements
  21. 21. Use it to say Thanks! "Highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email." Source: Put the Action in Transactional Email - StrongMail White Paper
  22. 22. Its immediate
  23. 23. Its effective"Event-triggered messaging is a powerful engagement method that allows you to create, automate, and measure one-to-one email communications with your audience.“ Source: “7 Email Marketing Trends You Cannot Ignore” - Marianne Cellucci, Net Atlantic, 2011
  24. 24. Its informative
  25. 25. Its valued “The average online retailer could generate $500,000 annually by improving the delivery and cross-selling abilities of transactional email.” Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
  26. 26. And its engaging
  27. 27. Thank You! Net Atlantic, Inc. 978-219-1900To learn more, www.netatlantic.comcheck us out at:

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