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7 Email Marketing Trends:  2. Transactional Email
 

7 Email Marketing Trends: 2. Transactional Email

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    7 Email Marketing Trends:  2. Transactional Email 7 Email Marketing Trends: 2. Transactional Email Presentation Transcript

    • Your users take action "Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
    • Your web presence has never been so busy "[eCommerce] is no longer about your website, but about social networks." Source: The Effect of Social Networks and the Mobile Web on Website Traffic - WebTrends/Adregate Markets Report, 2011
    • So many followers
    • So little time
    • You need machines “60% of marketers plan to increase their email marketing budget in 2012." Source: 2012 Marketing Trends - StrongMail Survey
    • The machines take your content
    • And make it work for everybody"Triggered-messaging enables additional touch points between you, your prospects, and your customers.“ Source: “7 Email Marketing Trends You Cannot Ignore” - Marianne Cellucci, Net Atlantic, 2011
    • Their own special message"69% of marketers report delivering highly relevant content is a top objective for their organizations." Source: 2012 Email Marketing Benchmark Report - MarketingSherpa
    • Sent when it matters most
    • After the transaction "Thank you„ is perhaps the most effective word marketers can put in a subject line." Source: Subject Lines Matter: 4 Rules of Thumb that Work Inbox Marketer
    • Its more personal
    • And people respond“Behaviorally-targeted trigger email campaigns get 30% higher open and clickthrough rates and three times the conversion rates of broadcast email.” Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
    • You can reach out more often
    • Relationships are stronger "48% of marketers cite increasing subscriber engagement as a top 2012 email marketing initiative." Source: 2012 Marketing Trends - StrongMail Survey
    • When theres communication
    • Customers want to hear from you "Trigger emails sent after relevant on-site searches got 200% higher open rates and 50% higher CTR than standard newsletters.“ - Email Marketing Reports
    • Transactional messages are the key “A Transactional Email facilitates, completes or confirms a commercial transaction that a recipient agreed to enter into with the sender.” - CAN-Spam Definition of Transactional Email
    • Use it for customer service
    • Use it for product updates
    • Use it for event announcements
    • Use it to say Thanks! "Highly relevant, desired and expected messages offer the highest open and click-through rates of any type of email." Source: Put the Action in Transactional Email - StrongMail White Paper
    • Its immediate
    • Its effective"Event-triggered messaging is a powerful engagement method that allows you to create, automate, and measure one-to-one email communications with your audience.“ Source: “7 Email Marketing Trends You Cannot Ignore” - Marianne Cellucci, Net Atlantic, 2011
    • Its informative
    • Its valued “The average online retailer could generate $500,000 annually by improving the delivery and cross-selling abilities of transactional email.” Source: “The ROI of Email Relevance: Improving Campaign Results through Targeting” - JupiterResearch
    • And its engaging
    • Thank You! Net Atlantic, Inc. 978-219-1900To learn more, www.netatlantic.comcheck us out at: