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NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
NETSERVICES.IN : FOR  ORGANIC SEO PROCESS AND APPROACH
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NETSERVICES.IN : FOR ORGANIC SEO PROCESS AND APPROACH

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Netservices India …

Netservices India
http://www.netservices.in

Published in: Marketing, Technology, Design
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  • 1. netServices Organic SEO SEO Approach and Process SEO Strategy that bears fruits
  • 2. netServices Overview SEO Strategy that bears fruits
  • 3. Introduction • Started in 2007 as an IT & SEO Services Company • A Full SEO Service Company • Team of 100+ Professionals • Serving Many Fortune 500 Clients in UK & USA SEO Strategy that bears fruits
  • 4. netServices SEO Services - I • On Page Optimization • Link Building • Content Creation & Syndication • Directory & Search Engine Submissions • Blog Creation, Submission & Commenting SEO Strategy that bears fruits Next Page
  • 5. netServices SEO Services - II • Article & Press Release Submission • Social Media Optimization • Reputation Management Services • Pay Per Click (PPC) Campaign Management • eMail, Newsletter Campaigns SEO Strategy that bears fruits
  • 6. netServices Value Proposition Technology Services - People - Quality On time on Budget Measurable Reliable - Cutting Edge - Business Process Enhancement - Reliable Methodology - Industry Veterans Creative Thinkers Work as a team Empowered Personally Accountable Alliances - Global Industry Leaders - Long term commitment - Loyalty to Customers - Enhances Service Portfolio Quality Processes Tested Procedures Industry Experience Global Delivery Model Products Solutions - SEO Strategy that bears fruits Innovative Customizable End-to-end Secure - State of the art Value for Money Low TCO & High ROI Scalable
  • 7. netServices Operations Center, India Workstations in Work Area SEO Strategy that bears fruits Server & Communication Room
  • 8. netServices SEO Approach SEO Strategy that bears fruits
  • 9. SEO Approach • SEO Approach is based on – – – – – Understanding Client’s Objectives Study of Current Status of the Website Analysis of the Results to know Current Ranking Understand Clients Industry and Business Focus Develop a Customized SEO Strategy based on the Findings – Use netServices Proven SIROI Methodology to Maximize ROI (Return on Investment) – Regular Monitoring of Efforts – Regular (Weekly & Monthly) Reporting to Clients SEO Strategy that bears fruits
  • 10. SEO Methodology • netServices Proprietary Methodology – SIROI • SIROI – Maximizes LSI (Latent Search Indexing) – Uses netServices Industry Specific • Semantic Network / Web • Thesaurus – Based on STAD Principle (Select Target Approach & Deliver) – Proposes Thematic Approach for Keyword Promotion SEO Strategy that bears fruits
  • 11. SEO Tools • netServices Uses Following Tools for Analysis, Monitoring and Measurements – – – – – – – – – – Google Analytics, Web Trends and AWstats Google Adwords and Adsense WebCEO Word Tracker Keyword Discovery W3C Quality Assurance Tools Traffic Analyzer Web Position Whois Domain Tools Copyscape SEO Strategy that bears fruits
  • 12. netServices SEO Process SEO Strategy that bears fruits
  • 13. SEO Process • SEO Process is a Two Stage Process – The Initial Analysis and Step Up Stage Consisting of • • • • • Website Analysis Objective Setting Project Planning Website Technical Audit On Page Optimization • • • • On Page Activities External Profile Development Regular Measurement and Analysis Regular Periodic Reporting – Regular Implementation Stage Consisting of SEO Strategy that bears fruits
  • 14. SEO Process SEO Process is a Two Stage Process Initial Analysis and Set Up Website Analysis Objective Setting Project Planning Website Tech. Audit Regular Project Implementation On Page Activities Regular Reporting SEO Strategy that bears fruits External Profile Development Measurement And Analysis On Page Optimization
  • 15. Initial Analysis and Set Up Website Analysis Objective Setting Project Planning Website Tech. Audit On Page Optimization • Website Analysis – Analysis of Content, Structure & Traffic • Objective Setting – Objective of the Project in Consultation with Customer • Project Planning – Draw an Execution Plan for Project Execution and Result Monitoring • Website Technical Audit – Audit Site structure, Coding, W3C Compliance, Internal Links • On Page Optimization – Determine all Relevant Keywords and Optimize the Website Pages SEO Strategy that bears fruits
  • 16. Website Analysis Website Analysis Objective Setting Project Planning Website Tech. Audit • Website Analysis Consists of – Website Review • • • • • Page Ranking & Caching Back Links Tags Checking W3C Validation Check Traffic Analysis / Log File Analysis – Competitor Analysis & Report – Initial Ranking Report • For Top Keywords on Top Search Engines SEO Strategy that bears fruits On Page Optimization
  • 17. Objective Setting Website Analysis Objective Setting Project Planning Website Tech. Audit On Page Optimization • Objective Setting Involves – – – – – Consultation with Customer Definition of Measurable Key Performance Parameters Setting up of a Reporting and Metrics Framework In depth Review of Competitors Analysis Production of a Project Recommendation Report SEO Strategy that bears fruits
  • 18. Project Planning Website Analysis Objective Setting Project Planning • Project Planning Involves Website Tech. Audit On Page Optimization – Definition of Key Performance Parameters – Setting up a Reporting and Metrics Framework – Determination of Project Execution Strategy – Setting up Project Schedule for Various Activities to be Completed SEO Strategy that bears fruits
  • 19. Website Technical Audit Website Analysis Objective Setting Project Planning Website Tech. Audit On Page Optimization • Website Technical Audit Involves – Internal Link Structure and Navigation Check • 404 Link Checks • 301 Redirection Check – Back links Checks – W3C Check for HTML and CSS Errors – Code Optimization • Inline Java Script to External • Style Code to External CSS File SEO Strategy that bears fruits Next Page
  • 20. Website Technical Audit Website Analysis Objective Setting Project Planning Website Tech. Audit • Website Technical Audit Involves – Setting up Google Analytics and Webmaster – Creation of Site Maps • Simple Site Map • XML Site Map – Robots.txt Creation / Analysis – RSS Feed Setup Creation – DMOZ and Yahoo Directory Submissions SEO Strategy that bears fruits On Page Optimization
  • 21. On Page Optimization Website Analysis Objective Setting Project Planning Website Tech. Audit • On Page Optimization Involves – Identifying the Keywords to be Promoted – Tag Creations – – – – • Alt Tags, Meta Tags, Title Tags, H1 Tags Geographical Target Tags Setup Content Modification as per LSI Approach Keyword Density Check and Correction Creation of Themed Link Pages SEO Strategy that bears fruits On Page Optimization
  • 22. Regular Project Implementation On Page Activities External Profile Development Measurement And Analysis Regular Reporting • On Page Activities – Regular Analysis of Content, Navigation, Tags, Images and Correction (if Required) • External Profile Development – Off Page Activities like Submissions to Directories, Articles, Press Releases, Social Media Optimization, Link Exchange Program etc. • Measurement and Analysis – Measurement of the Agreed Performance Parameters & Evaluation of Strategy and Approach Adopted • Regular Reporting – Reporting to Customer on Weekly Efforts & Monthly Ranking SEO Strategy that bears fruits
  • 23. On Page Optimization - Tuning On Page Activities External Profile Development • On Page Activities Measurement And Analysis Regular Reporting – Based on the Monthly Analysis of Website and Feedback Perform the Following Activities: • • • • • Content Optimization Navigation Checks Tags Adjustments Images Optimization Corrections (if any) SEO Strategy that bears fruits
  • 24. External Profile Development On Page Activities External Profile Development Measurement And Analysis • External Profile Development Involves – Creation of • Articles and Press Releases • Text / Messages for Blogs, Social Bookmakring – Manual Submission to • • • • Search Engines and Directories Press Release / News wire sites Article Submission Directories Social Book Marking / Submissions – Link Building • Creating One Way, Reciprocal or Multi way Links SEO Strategy that bears fruits Regular Reporting
  • 25. Measurement and Analysis On Page Activities External Profile Development Measurement And Analysis • Measurement and Analysis Involves Regular Reporting – Measuring Parameters as per Project Metrics Framework – Monthly Reporting for • Efforts – Directory Submission – Articles and Press Release Submissions – Blog Submission etc. • Performance – Current Website Ranking – Google Analytics – Back Links to the Site etc. SEO Strategy that bears fruits
  • 26. Regular Reporting On Page Activities External Profile Development Measurement And Analysis Regular Reporting • Regular Reporting Involves – Weekly Report Highlights • Submission Efforts for Off Page Activities – Monthly Report Highlights • Google Analytics • Page and Keyword Ranking • Website Traffic – Monthly Consultation with Customer to Optimize / Fine Tune SEO Strategy – Monthly Plan for the Next Month SEO Strategy that bears fruits
  • 27. We are netServices India SEO Strategy that bears fruits

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