Charleston Metro Chamber of Commerce


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Web 2.0 seminar hosted by Larry Collett on Wednesday, March 18, 2009 for the Charleston Metro Chamber of Commerce

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Charleston Metro Chamber of Commerce

  1. 1. COUNTON2.COM Larry Collett Interactive Media Director – WCBD-TV 2 (NBC) Practical Applications and Getting Started 2009
  2. 2. Why am I here? <ul><li>Learn about the digital 2.0 emergence </li></ul><ul><li>Figure a new way of thinking </li></ul><ul><li>Maximize your “social-ness” </li></ul><ul><li>Determine what a tweet, fan & follower is </li></ul><ul><li>Create a checklist </li></ul><ul><li>Start out small… </li></ul>
  3. 3. What’s the pay off? Steal some ideas. Spark some new ones!
  4. 4. <ul><li>The term &quot;Web 2.0&quot; refers to a perceived second generation of web development and design, that aims to facilitate communication, secure information sharing, and collaboration on the World Wide Web. </li></ul><ul><li>O'Reilly has said that the &quot;2.0&quot; refers to the historical context of web businesses &quot;coming back&quot; after the 2001 collapse of the dot-com bubble, in addition to the distinguishing characteristics of the projects that survived the bust or thrived thereafter. </li></ul>What is it?
  5. 5. What is it? Heh? What did you just say?
  6. 6. Wha-what? Web 1.0 is a presentation Web 2.0 is a conversation
  7. 7. Looking back… Web 1.0
  8. 8. Content flows to the viewer, no feedback
  9. 9. <ul><li>Higher maintenance costs </li></ul><ul><li>Infrequent changes </li></ul>Usually passive content
  10. 10. It’s what the site owner wants you to know <ul><li>Sales pitch or lecture model </li></ul>
  11. 11. Looking ahead… Web 2.0
  12. 12. Dynamic content <ul><li>Content created on demand & changes frequently </li></ul>
  13. 13. Media Integration <ul><li>Often multiple media types are presented together </li></ul>
  14. 14. Interactive communication & social networking <ul><li>Viewer provides feedback </li></ul><ul><li>Interacts with others </li></ul>
  15. 15. Content cross-platform <ul><li>Content accessible from various devices & media types </li></ul>
  16. 16. User-generated content <ul><li>Usually some content provided by site visitors </li></ul>
  17. 17. Again, Wha-what? What does all this mean? You probably just want the nuts & bolts uh?
  18. 18. Again, Wha-what? OK! Let’s dive in
  19. 19. Again, Wha-what? But first……know what’s happening
  20. 20. Rapidly Growing! Social Networks & Blogs More Popular than Email More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these “member communities” is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online. *”Global” and “World” encompass the following countries in which Nielsen Online has a NetView panel: Australia, Brazil, France, Germany, Italy, Spain, Switzerland, UK and US
  21. 21. More than two-thirds (67%) of the global* online population visits social networks and blogs, and participation in these “member communities” is now the fourth most popular online category - behind search, portals, and PC software, but ahead of personal email use, according to research from Nielsen Online .
  22. 22. Rapidly Growing! <ul><li>One in every 11 minutes online globally is accounted for by social network and blogging sites. </li></ul><ul><li>The social network and blogging audience is becoming more diverse in terms of age: the biggest increase in visitors during 2008 to “member community” Web sites globally came from the 35-49 year old age group (+11.3 million). </li></ul><ul><li>Mobile is playing an increasingly important role in social networking; 19% in the US (10.6 million people). These numbers are an increase over last year – up 156% in the US </li></ul>
  23. 24. Attention! We interrupt this presentation
  24. 25. Attention! … .to get off these boring stats and shift to what you need to do!
  25. 26. Things to do! So what is it that you need to do?
  26. 27. Things to do! That’s the million dollar question… and yet it is FREE!
  27. 28. Things to do! START SOCIAL NETWORKING
  28. 29. Social Media Checklist <ul><li>Develop or improve your existing profiles on major social networking sites such as Facebook. </li></ul><ul><li>Work at improving the opt-in subscription rates for your RSS feeds, email newsletters, etc. What can you do differently to get people to take action on your valuable info and share it with others? </li></ul><ul><li>Social bookmark your content until you break your mouse. Take advantage of social bookmaking sites such as, and </li></ul>
  29. 30. <ul><li>Add the creation of more user-generated content on your blogs and web sites. Whether people comment on your blog or leave product reviews on your site – it’s more content that can help you rank higher in the search engines. </li></ul><ul><li>Create video and graphic content . This can include how-to videos for using your products on YouTube or photo galleries of your featured work or products on flickr . </li></ul><ul><li>Use syndicated RSS feeds, whenever and wherever possible on your blogs, web sites, or other social media applications. Get viral. </li></ul>Social Media Checklist
  30. 31. Social Media Checklist <ul><li>Ping! Are you using pinging services such as or to notify important sites such as Google Blog Search and Technorati that you have new content for them to index and share with others? </li></ul><ul><li>Optimize your social media marketing efforts for the search engines. Keep in mind optimizing doesn’t have to be a major event – simply add keyword rich text content to your blog posts, YouTube video titles, and tweets on Twitter. </li></ul>
  31. 32. Social Media Checklist <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>COMMUNICATION PHOTOS & VIDEOS NETWORKING NOTIFICATION AGGREGATE! SAVE TIME, USE ONE SOURCE
  32. 34. Even for Mobile devices Orangatame develops TwitterBerry for the Blackberry. Twitterific and PocketTweets for the IPhone and IPod Touch
  33. 35. Jan. 15, 2009 US Airways Flight 1549 “ The Miracle on the Hudson” <ul><li>Taken by Janis Krums, a </li></ul><ul><li>passenger on an </li></ul><ul><li>approaching ferry. </li></ul><ul><li>First picture from scene </li></ul><ul><li>Taken with an iPhone </li></ul><ul><li>Uploaded to twitpic </li></ul>
  34. 42. Let’s do a quick recap <ul><li>Social media allows you to interact with your users </li></ul><ul><li>Twitter is 140 characters of instant communication </li></ul><ul><li>Facebook is growing and not just for the younger generation </li></ul><ul><li>Install the apps on your mobile devices </li></ul><ul><li>Social Media is PUBLIC; set some guidelines </li></ul><ul><li>Sign it! Build a signature and use it. </li></ul><ul><li>Create a RSS and share it with the world! </li></ul><ul><li>Social media, done right, costs nothing but a little time </li></ul>
  35. 43. Start out small, but start…
  36. 44. Start out small, but start…
  37. 45. Start out small, but start…
  38. 46. Start out small, but start…
  39. 47. Start out small, but start…
  40. 48. Start out small, but start…
  41. 49. … before it gets too late!
  42. 50. Resource Links <ul><li>Additional Resources/Products: </li></ul><ul><li>Visual Communication </li></ul><ul><ul><li> </li></ul></ul><ul><li>Screen Capture </li></ul><ul><ul><li> </li></ul></ul><ul><li>Web 2.0 Resources </li></ul><ul><ul><li> </li></ul></ul><ul><li>Online Collaboration </li></ul><ul><ul><li> </li></ul></ul><ul><li>Audio Editing/Hosting: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><li>Examples: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  43. 51. Questions? LET’S CHAT
  44. 52. Questions? LET’S CHAT Larry Collett Interactive Media Director 210 West Coleman Blvd Mount Pleasant, SC 29464 Office: 843.216.4913 Email: