CARE2’S MOBILE
EVOLUTION
WHO IS CARE2?
• Care2 is the largest online action community for
progressives in the world
• Nearly 24 million members
• M...
SOME THINGS YOU PROBABLY ALREADY
KNOW
• 90% of smartphone owners access the same email
account on mobile and desktop. Exac...
AND SOME MORE
• Mobile received the largest percentage of unique clicks (40%), webmail
was a strong second with 35% – Expe...
OUT WITH THE OLD
IN WITH THE NEW
WHAT IT REALLY LOOKS LIKE
INSTEAD OF SEEING THIS
YOU SEE THIS
AND NOW EVEN ON DESK TOPS
FOR IPADS AND IPHONES TOO
DID IT WORK?
•
•
•
•

Approximately 25% of our traffic comes from mobile
Mobile-friendly email templates for alerts and ne...
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Care2 Mobile Presentation - NetSquared DC January 28, 2014

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Care2 Mobile Presentation - NetSquared DC January 28, 2014

  1. 1. CARE2’S MOBILE EVOLUTION
  2. 2. WHO IS CARE2? • Care2 is the largest online action community for progressives in the world • Nearly 24 million members • More than 150,000,000 petition signatures • Help only the good guys recruit millions of supporters and donors, and win campaigns • Have worked with thousands of nonprofits and campaigns world-wide
  3. 3. SOME THINGS YOU PROBABLY ALREADY KNOW • 90% of smartphone owners access the same email account on mobile and desktop. ExactTarget – “The 2012 channel preference survey” (2012) • Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day. O2 – “Mobile life report” UK (2013) • More email is read on mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013)
  4. 4. AND SOME MORE • Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013) • 61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013) • 30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013) • Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. – Equinux (June 2013) • 45% of holiday season emails are being opened on mobile – up slightly from before the season began – Experian – Hot holiday trends (2012) Source: Email Monday ultimate email statistics overview http://www.emailmonday.com/mobile-email-usage-statistics
  5. 5. OUT WITH THE OLD
  6. 6. IN WITH THE NEW
  7. 7. WHAT IT REALLY LOOKS LIKE
  8. 8. INSTEAD OF SEEING THIS
  9. 9. YOU SEE THIS
  10. 10. AND NOW EVEN ON DESK TOPS
  11. 11. FOR IPADS AND IPHONES TOO
  12. 12. DID IT WORK? • • • • Approximately 25% of our traffic comes from mobile Mobile-friendly email templates for alerts and newsletters Mobile petition template Mobile and tablet-friendly site for our Healthy Living and Causes content • Redesign significantly increased click through rates and increased opt-ins from petition signers by 40%
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