Care2 Mobile Presentation - NetSquared DC January 28, 2014
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Transcript

  • 1. CARE2’S MOBILE EVOLUTION
  • 2. WHO IS CARE2? • Care2 is the largest online action community for progressives in the world • Nearly 24 million members • More than 150,000,000 petition signatures • Help only the good guys recruit millions of supporters and donors, and win campaigns • Have worked with thousands of nonprofits and campaigns world-wide
  • 3. SOME THINGS YOU PROBABLY ALREADY KNOW • 90% of smartphone owners access the same email account on mobile and desktop. ExactTarget – “The 2012 channel preference survey” (2012) • Daily we spend 9 minutes on email via a mobile device, that is 7.6% of the total 119 minutes we use our phone per day. O2 – “Mobile life report” UK (2013) • More email is read on mobile than on a desktop email client. Stats say 47% of email is now opened on a mobile device Litmus –”Email Analytics” (Aug 2013)
  • 4. AND SOME MORE • Mobile received the largest percentage of unique clicks (40%), webmail was a strong second with 35% – Experian “Quarterly Email Benchmark Study” (Q2 2013) • 61% of consumers now read at least some of their emails on a mobile device – Yesmail “Email Compass: The Mobile Effect” (2013) • 30% of consumers now read their email exclusively on mobile devices – Yesmail “Email Compass: The Mobile Effect” (2013) • Only 11.84% of newsletters use responsive design techniques to optimize their layouts for mobile devices. – Equinux (June 2013) • 45% of holiday season emails are being opened on mobile – up slightly from before the season began – Experian – Hot holiday trends (2012) Source: Email Monday ultimate email statistics overview http://www.emailmonday.com/mobile-email-usage-statistics
  • 5. OUT WITH THE OLD
  • 6. IN WITH THE NEW
  • 7. WHAT IT REALLY LOOKS LIKE
  • 8. INSTEAD OF SEEING THIS
  • 9. YOU SEE THIS
  • 10. AND NOW EVEN ON DESK TOPS
  • 11. FOR IPADS AND IPHONES TOO
  • 12. DID IT WORK? • • • • Approximately 25% of our traffic comes from mobile Mobile-friendly email templates for alerts and newsletters Mobile petition template Mobile and tablet-friendly site for our Healthy Living and Causes content • Redesign significantly increased click through rates and increased opt-ins from petition signers by 40%