Unit 8- Understanding Radio


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Unit 8- Understanding Radio

  1. 1. BTEC RADIO:UNIT 8- Understanding Radio<br />Vanessa Greenhalgh<br />
  2. 2. BTEC RADIO:UNIT 8- Understanding Radio<br />COMMERCIAL RADIO<br />
  3. 3. Commercial Radio<br />The commercial radio sector employs approximately 10,000. <br />As technology advances this means that there are more methods to listening to the radio<br />However it is made up of many different large and small employers such as <br />The industry is currently worth almost £6OOm. <br />The sector provides local radio services in the UK, with approximately half of the stations serving communities of less than 300,000 people. But three national analogue stations are involved; these are Classic FM, Virgin Radio and also Talk Sport.<br />
  4. 4. Commercial Radio: Galaxy 105 Case Study<br />Galaxy 105 is an independent local radio station owned by Global Radio<br />The license held makes Galaxy Yorkshire the largest regional British radio station outside of London. <br /><ul><li>Approximately 2.60% of the population listen to Galaxy 105.</li></li></ul><li>Commercial Radio: Radio Aire Case Study<br />96.3 Radio Aire is the main independent local radio station broadcasting in Leeds.<br />This radio station is owned by EMAP.<br /><ul><li>Approximately 6.50% of the population listen to 96.3 Radio Aire.</li></li></ul><li>Commercial Radio: Real Radio Case Study<br />Real Radio is a network of contemporary independent local radio stations stations in Central Southern England and North Wales <br />Real Radio is operated by GMG Radio.<br /><ul><li>Approximately 11.90% of the population listen to Real Radio. (Wales)
  5. 5. Approximately 11.90% of the population listen to Real Radio (Yorkshire)</li></li></ul><li>BTEC RADIO:UNIT 8- Understanding Radio<br />Public Service Broadcasting<br />
  6. 6. Public Service Broadcasting<br />The radio station does not rely on commercials.<br />This is usually associated with BBC radio stations<br />It is for the publics benefit.<br />
  7. 7. BTEC RADIO:UNIT 8- Understanding Radio<br />Non-for-Profit Radio<br />
  8. 8. Non-for-Profit Radio<br />Non-for-profit radio is radio which is broadcast yet does not earn any money from doing so. An example of non-for-profit radio Pudsey Grangefield School owns the radio station PGFM. This is a radio station ran by school and is broadcast on an FM frequency for a two week period of time. The primary target audience is students in years 7-13 and a secondary target audience is the parents and family of the students. <br />Radio Poplar is also an example of non-for-profit radio as it is ran voluntarily in Bramley. The initial aim and objective of non-for-profit radio is that it brings the community together and also to raise awareness of what events or news is taking place in the local area.<br />
  9. 9. BTEC RADIO:UNIT 8- Understanding Radio<br />Job Roles<br />
  10. 10. Job Roles<br />A reporter in the radio industry is a person who investigates, reports and may also edit news stories.<br />The interviewer of a radio station receives the task of interviewing the guests which appear on the show.<br />The job role of “researcher” means having to explore the current news stories and find the facts to incorporate into the report. However the researcher may also have to research the background of guests on the show so that questions can be constructed effectively.<br />The “script writer” constructs the script which the presenters may refer to. The presenters will not read from the scripts, as this will make the speech sound forced and not spontaneous.<br />
  11. 11. Job Roles Continued….<br />The “script writer” constructs the script which the presenters may refer to. The presenters will not read from the scripts, as this will make the speech sound forced and not spontaneous.<br />The presenter of the radio station or specific show speak to the audience and lead the show from beginning to the end. Tasks as a presenter include leading discussions, conducting phone-to-phone interviews and also introducing songs.<br />A ‘radio producer’ oversees the making of a radio show and organizes the music line up and other show content.<br />A studio assistant will act as a runner such as getting copies of scripts or interview questions.<br />A programme scheduler will construct a timetable for the station so that shows are broadcast at an appropriate time of day in light of their target audiences.<br />The editor is a person who edits or makes changes to documents and speech packages.<br />
  12. 12. BTEC RADIO:UNIT 8- Understanding Radio<br />New Technologies<br />
  13. 13. New Technologies<br />A way of using new technology to broadcast to listeners is to create pod casts for the radio station which can be made downloadable and also made compatible with iPods.<br />The reason why I think they should be compatible with iPods is because of how quickly technology is developing and also it is practical as modern society want things to be fast, easy and on-the-go to fit their lifestyle.<br />I have investigated into Galaxy 105's webpage and the most popular functions and modes of listening online are through pod casts and a 'Listen Live' function.<br />
  14. 14. BTEC RADIO:UNIT 8- Understanding Radio<br />Professional Bodies<br />
  15. 15. Professional Bodies:<br />National Association of Broadcasters (NAB)<br />The National Association of Broadcasters (NAB) represents the interests of both for-profit and over-the-air radio in the United States. The NAB represents more than 8,300 terrestrial radio and television stations.<br />
  16. 16. Professional Bodies:<br />Community Media Association (CMA)<br />The Community Media Association promotes access to the media for people and communities. It enables people to establish and develop media for empowerment, cultural expression, information and entertainment.<br />
  17. 17. Professional Bodies:<br />OFCOM<br />OFCOM is the professional body which the public complain to if they are offended by anything which is broadcast within the media industry as a whole. When a complaint is received OFCOM review it and then take appropriate action.<br />
  18. 18. Professional Bodies:<br />Advertising Standards Authority (ASA)<br />The ASA ensure that any genre of advertising does not offend, influence, mislead or harm the public.<br />
  19. 19. Professional Bodies:<br />Mechanical Copyright Protection Society (MCPS) <br />A MCPS (Mechanical Copyright Protection Society) protect all the worlds’ music but enable individuals to use the music that they need to.<br />
  20. 20. Professional Bodies:<br />Performing Rights Society Alliance (PRS)<br />A PRS is the official trading name of the Performing Right Society. The PRS protects the radio station against copyright. The PRS works by collecting the license fees and distributes them as royalties for the writers, publishers and artists of the music.<br />
  21. 21. Employment in the Radio Sector:<br />How many people work in the radio industry?<br /> 6,390 <br />What does it mean to work freelance and what percentage of the workforce work on a freelance basis? <br /> To work on a “freelance” contract means that the individual will work independently and on temporary contracts rather than for a long-term employer. This is rather common in the industry because of the fact it is a highly competitive industry to work in. <br />Where are most of the workforce based geographically?<br /> Most of the workforce within radio are based in large cities such as London however stations such as 96.3 Radio Aire and BBC Radio Leeds are based locally in the Leeds City Centre. <br />
  22. 22. BTEC RADIO:UNIT 8- Understanding Radio<br />Media: Making You Happen…<br />