Lady Gaga birthday


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  • Purple, red, and gold gossamer over the already existing hanging fabric Change some of the lighting to red and yellow bulbs as Add gold pillows to the room Purple orchid center piece placed on the reflecting mirror piece purple, red,and gold garland wrapped around the vase. Small versions of this centerpiece on all the surrounding tables Stick masquerade mask part of the centerpiece’s decoration. Orchids around the room.
  • The cake for the event is from Leopold’s Bakery in Las Vegas. We will have a customized cake with raspberry/chocolate mousse filling and decorated for the theme. We have choosen to use caters and decoraters from Las Vegas to be more environmentally friendly.
  • Lady Gaga birthday

    1. 1. March 25, 2012 LADY GAGA’s Masquerade Birthday Party See you at the Boombox
    2. 2. LBD Event - Background <ul><li>Marquee Club in Las Vegas </li></ul><ul><li>Boombox room </li></ul><ul><li>100 VIP guests </li></ul><ul><li>Katy Perry, Beyonce, Lady Gaga will </li></ul><ul><li>perform </li></ul><ul><li>Masquerade theme </li></ul>
    3. 3. Client contract <ul><li>Troy Carter, President of Erving Wonder Management </li></ul><ul><li>Description of services </li></ul><ul><li>Compensation: $5000 deposit, $15,000 after event </li></ul><ul><li>Clauses: entire agreement, severity, force majeure </li></ul><ul><li>Cancellation: pay 50% of cancel before 60 days, third party contracts </li></ul>
    4. 4. Organization chart
    5. 5. Venue <ul><li>Hot, upscale Vegas club on the Strip </li></ul><ul><li>Boombox room - more intimate </li></ul><ul><li>In-house security and extra security </li></ul><ul><li>Tri-level </li></ul><ul><li>ADA accessible </li></ul><ul><li>Just opened in December </li></ul><ul><li>3 performances and in-house DJ </li></ul>
    6. 6. Checklist
    7. 7. Target audience <ul><li>100 VIPs: friends, colleagues and business partners </li></ul><ul><li>Prominent figures in music, entertainment and fashion industry (dancers, singers, producers, designers) </li></ul><ul><li>Typically mid 20s to late 30s, familiar with nightclub scene </li></ul><ul><li>Including: Britney Spears, Beyonce/Jay Z, Red One, Akon, the Pussycat Dolls, New Kids on the Block, Fergie and Mika </li></ul>
    8. 8. Marketing & PR <ul><li>Want press to be kept out </li></ul><ul><li>No advertising </li></ul><ul><li>Top secret </li></ul><ul><li>Only media allowed in is People Magazine reporter and photographer </li></ul><ul><li>Will send out press release the day after </li></ul>
    9. 10. Theme - Masquerade <ul><li>Color schematics: Purple, gold, and red </li></ul><ul><li>Lighting: Club lighting, party lights will be in theme color </li></ul><ul><li>Props: Own masks </li></ul><ul><li>Staffing: Matching staff masks to identify them from the guests, with gold star badge </li></ul>
    10. 11. D écor
    11. 12. Entertainment
    12. 13. Security <ul><li>VIP entrance pass </li></ul><ul><ul><li>Gold star with their name and bar code </li></ul></ul><ul><ul><li>Scanned with iPad to register guest </li></ul></ul><ul><li>Elite Security Specialists </li></ul><ul><ul><li>8 hired guards for 8 hours </li></ul></ul>
    13. 14. Timeline <ul><li>6 – 4 months: set goals/objectives, vision and theme, contact venue, draft budget, scour for entertainment </li></ul><ul><li>5 – 3 months: detailed interior design, staging/props, create invitation/party favors, </li></ul><ul><li>2 – 1 month: book catering/bartenders/entertainment/audiovisual, confirm guest list </li></ul><ul><li>1 week: training and briefing for staff/security, program guest list, staffing schedule for the day of </li></ul><ul><li>After: feedback and evaluation </li></ul>
    14. 15. Minute-by-minute <ul><li>Arrive at 6:30 pm: final check on staging/AV, check in with hired staff </li></ul><ul><li>All staff briefing at 8 pm </li></ul><ul><li>Guests start arriving at 9:15 pm, </li></ul><ul><li>- Lady Gaga at 10 pm </li></ul><ul><li>Available all night: sushi, open bar & music </li></ul><ul><li>At 11 pm, performances by Katy Perry, Beyonce and Lady Gaga </li></ul><ul><li>Birthday cake and song at 12:30 </li></ul><ul><li>Deliver party favors to guests’ rooms </li></ul><ul><li>3 am, guests leave, clean up begins </li></ul><ul><li>LBD Events staff checks out at 4 am </li></ul>
    15. 16. Bar <ul><li>Open bar </li></ul><ul><li>Two bartenders all night </li></ul><ul><li>Special drinks menu </li></ul>
    16. 17. Food
    17. 18. The Cake
    18. 19. Party favors <ul><li>Will be placed in each of her guests’ room </li></ul><ul><li>Personalized engraved gifts for each guests </li></ul><ul><ul><li>Georg Jensen cardholders </li></ul></ul><ul><ul><li>Coach leather masquerade key chains </li></ul></ul><ul><li>Travel-size bottle of Tylenol and a water bottle </li></ul><ul><li>Complimentary ticket to the Cosmopolitan’s spa, Sahra Spa and Hammam: </li></ul><ul><ul><li>Aromacouture massage </li></ul></ul><ul><ul><li>Hydrafacial </li></ul></ul>
    19. 20. Photography <ul><li>Will hire 2 photographers in Vegas </li></ul><ul><li>www. shawproductionslasvegas .com </li></ul><ul><li>$595 each </li></ul><ul><li>One for Lady Gaga and one for guests </li></ul>
    20. 21. Photography
    21. 22. Photography
    22. 23. Budget
    23. 24. Budget
    24. 25. Budget
    25. 26. Evaluation <ul><li>Post-event meeting with Lady Gaga herself </li></ul><ul><li>45-minute Skype conference two days after the event </li></ul><ul><li>We will want to go over several general questions including her thoughts and feelings regarding: </li></ul><ul><ul><li>Theme/Décor </li></ul></ul><ul><ul><li>Customer service at the Cosmopolitan Hotel and Marquee Night Club </li></ul></ul><ul><ul><li>LBD Events’ Service </li></ul></ul><ul><ul><li>Security </li></ul></ul><ul><ul><li>Food and Beverages </li></ul></ul><ul><ul><li>Invitations </li></ul></ul><ul><ul><li>Entertainment </li></ul></ul><ul><ul><li>Overall flow of the night </li></ul></ul><ul><li>We will also ask Lady Gaga to write a testimony for our website. </li></ul>