Carsharing Presentation


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This presentation was given to Broward County, FL Commuter Services in 2005. It is a basic explanation of what car sharing is, and how it works. Car Sharing 101!

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  • Like withdrawing or transferring funds online or via TT phone. Simple, intuitive. Improves regularly.
  • Portland has been going since 2000; 115 vehicles; est. 150 by 12/31/06.
  • Takes about 90 seconds.
  • Orange %, 7 and 10 indicate daily rates Vehicles in order of member’s historic preference
  • Think of this as your “itinerary.” Note two open fields at top, for recordkeeping/accounting/accountability. Note links to transit routes.
  • More than 50% are hybrids. Should always be clean.
  • Placement fees vary widely based on desirability of the location, existing member density, and willingness to help with promotional activity. Examples: 1) In great locations, property owners give us a publicly-accessible parking space and help with local promotion, and pay nothing. We offer their residents a discounted membership. 2) In good locations, we negotiate. We try to reach $1600/vehicle/month, and our unit costs are $1000/vehicle/month, so depending on the location, we require somewhere between these figures. Often these are “subtraction” guarantees. As the car earns more revenue, the developer’s guarantee declines. 3) If a “sponsor” wants to buy down the incremental cost of use (eg an employer wanting to offer a benefit), they can pay a “placement fee” (eg $800-$1000/month) and we’ll reduce the hourly rate to the end-user to $5-6/hour. 4) Speculative locations require a full revenue guarantee. Sometimes also require on-site vehicle management (e.g. oil changes, washing).
  • Average trip uses only 8 miles/hour; usually many miles left over, so longer trips are OK.
  • We never met 90% of our individual customers. No paperwork; no standing in line.
  • Carsharing Presentation

    1. 1. What is Car Sharing? <ul><li>Convenience </li></ul><ul><ul><li>Multiple cars conveniently parked in reserved neighborhood parking spaces </li></ul></ul><ul><ul><li>Most are walking distance to home, work, or public transportation and available 24/7 </li></ul></ul><ul><li>Control </li></ul><ul><ul><li>Members select the car that best fits their need (hybrid sedans, SUVs, convertibles) </li></ul></ul><ul><ul><li>Easy to use web-based (or phone) system </li></ul></ul><ul><ul><li>Members reserve vehicles for 30 minutes to several days at a time </li></ul></ul><ul><li>Cost effectiveness </li></ul><ul><ul><li>$9/hour includes gas, insurance, maintenance, parking; $60/day </li></ul></ul><ul><ul><li>No hidden charges </li></ul></ul><ul><ul><li>Members cite savings of $200-$500 dollars/month </li></ul></ul><ul><li>Community </li></ul><ul><ul><li>Reduces traffic by removing 1 out of every 14 vehicles from the road </li></ul></ul><ul><ul><li>Helps reduce emissions and fuel consumption </li></ul></ul>An alternative to car ownership that provides convenience, control, cost effectiveness, and benefits the community
    2. 2. Car-sharing in the United States <ul><li>17 Organizations in the United States (as of December, 2005) </li></ul><ul><ul><li>1,737 Vehicles </li></ul></ul><ul><ul><li>91,995 members </li></ul></ul><ul><ul><li>Zipcar and Flexcar are 2 private, national, for-profit companies </li></ul></ul><ul><li>Growing in popularity </li></ul><ul><ul><li>Membership and revenues have doubled annually since 1998 </li></ul></ul><ul><ul><ul><li>Average Age: 30 to 40 years (21-75 are typical limits) </li></ul></ul></ul><ul><ul><ul><li>Transit, bike & carpool commuters who live and/or work in the city </li></ul></ul></ul><ul><ul><ul><li>Well-educated </li></ul></ul></ul><ul><ul><ul><li>Socially, Financially and Environmentally Conscious </li></ul></ul></ul><ul><li>Source: TRB / TCRP “Carsharing Where and How It Succeeds” </li></ul><ul><li>Where? Large metro areas and university campuses </li></ul><ul><ul><li>NYC, LA, Washington DC, Philadelphia, Boston, Seattle, San Francisco, Atlanta, San Diego, Portland </li></ul></ul><ul><ul><li>UCLA, University of Maryland, University of Washington, Emory University, University of Portland, UCSD, Berkeley, Harvard, MIT, NYU, etc. </li></ul></ul><ul><li>Attracting serious investors </li></ul>
    3. 3. How does Car-sharing Work?
    4. 4. Example: Flexcar 1000+ Locations in 11 Cities and Counting <ul><li>DC Metro </li></ul><ul><li>Seattle </li></ul><ul><li>Portland </li></ul><ul><li>San Francisco </li></ul><ul><li>Los Angeles </li></ul><ul><li>San Diego </li></ul><ul><li>Atlanta </li></ul><ul><li>Gainesville </li></ul><ul><li>Pittsburgh </li></ul><ul><li>Baltimore </li></ul><ul><li>Philadelphia </li></ul>
    5. 5. <ul><li>NEW HOMEPAGE </li></ul>Web Reservations
    6. 6. Web Reservations
    7. 7. Web Reservations
    8. 8. Web Reservations
    9. 9. Vehicle Options <ul><ul><li>New, reliable, fuel efficient </li></ul></ul><ul><ul><li>Gas-electric hybrids, sedans, vans, pickup trucks and AWD vehicles </li></ul></ul><ul><ul><li>Professionally cleaned and maintained </li></ul></ul><ul><ul><li>24x7 roadside & on-call assistance </li></ul></ul>
    10. 10. How Much Does it Cost? <ul><li>Hourly Rates </li></ul><ul><ul><li>$8-12 </li></ul></ul><ul><li>Daily Rates </li></ul><ul><ul><li>Approximately $60 per 24-hour period </li></ul></ul><ul><li>Rates Include: </li></ul><ul><ul><li>Fuel </li></ul></ul><ul><ul><li>Full insurance </li></ul></ul><ul><ul><li>Cleaning, maintenance </li></ul></ul><ul><ul><li>Reserved parking </li></ul></ul><ul><ul><li>24x7 on-call & roadside assistance </li></ul></ul><ul><ul><li>150 miles/day </li></ul></ul><ul><li>Options for Businesses: </li></ul><ul><ul><li>Advantage Plans (Bulk purchase reduces rate on available vehicles) </li></ul></ul><ul><ul><li>Vehicle Placement Fee (Subtraction model – You pay for key vehicle placement of a vehicle for your worksite and then earn back any revenue generated on the vehicle). </li></ul></ul><ul><ul><li>Exclusive Use or Semi-Exclusive Use (Flat rate fee – You pay for exclusive use of vehicle during specific times) </li></ul></ul>
    11. 11. Private Benefits of Car-sharing <ul><li>Individuals </li></ul><ul><ul><li>$$$ Cost Savings $$$ </li></ul></ul><ul><ul><li>Flexibility, choice of vehicles </li></ul></ul><ul><ul><li>Greater mobility </li></ul></ul><ul><ul><li>Healthier, lower stress lifestyle </li></ul></ul><ul><li>Institutions </li></ul><ul><ul><li>$$$ Cost Savings $$$ </li></ul></ul><ul><ul><li>Reduced parking demand ( 14 fewer spaces! ) </li></ul></ul><ul><ul><li>Reduced administrative burden </li></ul></ul><ul><ul><li>Employee benefit </li></ul></ul>
    12. 12. More Benefits… <ul><li>Transportation System </li></ul><ul><ul><li>Increased transit ridership </li></ul></ul><ul><ul><li>More bicycling and walking </li></ul></ul><ul><ul><li>Reduced parking congestion </li></ul></ul><ul><ul><li>70% lower VMT for members </li></ul></ul><ul><ul><li>Improved mobility for formerly transit-dependent (costs less than ownership, but $9/hour discourages excessive driving ) </li></ul></ul><ul><li>Community and Environment </li></ul><ul><ul><li>14 fewer cars! (source: TRB Report #108) </li></ul></ul><ul><ul><li>Denser urban redevelopment </li></ul></ul><ul><ul><li>Can cut developers’ parking requirements </li></ul></ul><ul><ul><li>Less congestion; lower emissions; cleaner air </li></ul></ul><ul><ul><li>Members’ “Walking Around Money” helps local businesses </li></ul></ul>
    13. 13. Service Models Options for South Florida <ul><li>Car-sharing for Individuals and Businesses </li></ul><ul><li>Transit Tie-ins: Gap Filler </li></ul><ul><li>Universities & Hospitals </li></ul><ul><li>Public and private fleet replacement </li></ul>
    14. 14. Universities and Hospitals <ul><li>Free use for qualifying alternative commuters </li></ul><ul><li>Complements TDM strategy </li></ul><ul><ul><li>Reduces traffic and parking demands </li></ul></ul><ul><ul><li>Reduced cost relative to adding more parking </li></ul></ul><ul><ul><li>Land available for more productive uses </li></ul></ul><ul><li>Improves Neighborhood relations </li></ul><ul><li>Kick starts community carsharing </li></ul><ul><li>Demonstrates university commitment </li></ul><ul><li>to innovation and the environment </li></ul>Campus Car Program
    15. 15. Public and Private Fleets <ul><ul><li>1. 30%+ savings, vs. owned fleets </li></ul></ul><ul><ul><li>Decreased parking demand (e.g “City” Car Sharing cars are used by the community, too) </li></ul></ul><ul><ul><li>Supports employees’ transit ridership </li></ul></ul><ul><ul><li>City partners with the community </li></ul></ul><ul><ul><li>Many precedents – Cities, Counties, and State offices </li></ul></ul>
    16. 16. Developers, Condo Associations & Commercial Building Managers <ul><li>Reduce demand for parking </li></ul><ul><li>Earn LEED points </li></ul><ul><li>Residential or commercial building amenity </li></ul><ul><li>More $ available for resident to spend on housing </li></ul>
    17. 17. Car-sharing and South Florida <ul><li>Why car-sharing will work in South Florida: </li></ul><ul><li>Boom in High Density Residential and Commercial Development </li></ul><ul><li>Improving public transit and pedestrian environment; opportunity for individuals to reduce vehicle ownership </li></ul><ul><li>Part time residents </li></ul><ul><li>Civic pride w/engaged business community </li></ul><ul><li>Several universities in & near downtown </li></ul><ul><li>Startup barrier: Achieving a sustainable scale quickly </li></ul><ul><li>Upshot: Pace of implementation is dependent on progressive community and a few innovative leaders </li></ul>
    18. 18. How is Car-sharing Different than a Rental? <ul><li>Convenient: automated; self-service; immediate; no lines or paperwork </li></ul><ul><li>Decentralized: many vehicles, distributed across a region </li></ul><ul><li>Incremental: pay-as-you-drive; by the day or by the hour </li></ul><ul><li>Predictable: rates include everything; no “surprise” charges </li></ul><ul><li>Transformative : when combined with transit for commuting, it’s a viable substitute for private vehicle ownership </li></ul>
    19. 19. Formula for Rapid Adoption: Pittsburgh <ul><li>Pittsburgh </li></ul><ul><li>Downtown Business Leadership </li></ul><ul><li>Grant Funding for program and promotions </li></ul><ul><li>Vehicle sponsorships by private firms, developers (increasing usage = decreasing cost) </li></ul><ul><li>Free parking </li></ul>
    20. 20. Formula for Rapid Adoption: Baltimore <ul><li>City Leadership (Parking Authority) </li></ul><ul><li>University Sponsorship </li></ul><ul><li>Free Parking </li></ul><ul><li>Vehicle Sponsorship by City, Business and other Key Stakeholders </li></ul>