SXSW’dan Pazarlama Notları
South By Southwest 2014
@nesetdereli
1987 Yılında Austin Texas’ta, müzik ve film festivali olarak başladı.
İnteraktif Medya’nın son yıllarda kazandığı ivme ile festivale
2007 yılında İnteraktif bölümü eklendi.
Her yılın Mart ayında onlarca
konferans, panel, sergi, dinleti, gösterim, sunum vb. etkinliğe ev
sahipliği yapıyor.
Katılımcılar: network için gelenler, öğrenmek için gelenler,
particiler ve meşhur olmak isteyenler.
SXSW 2014
1. The New Digital Age
2. Show Your Work
3. The Future Of Making
4. Beyond Likes: What I Love & Hate & Why You C...
Executive Chairman / Google Eric Schmidt
Director Of Google Ideas Jared Cohen
http://blog.juicepharma.com/juiceblog/2014/3...
WhatsApp’ın Facebook tarafından 19 Milyar USD gibi bir rakama satın
almasına yaptığı yorum
Writer Austin Kleon
Show Your Work
1. We're not competitors in a contest. Make friends in your
industry & share. You learn more by sharing tha...
Director Of Media Lab/ MIT Joie Ito
CEO / IDEO Tim Brown
http://vimeo.com/87303266
http://vimeo.com/67177328
http://vimeop...
Future Of Making
1. Failure is a great way to discover facts. Otherwise you're just
dealing with theory.
2. Soon you'll ha...
Playwright, Actress & Professor / Anna Deavere Smith
Founder & CEO / Culturalist Jordan Roth
https://www.culturalist.com/l...
Beyond Likes
Yeni Medya Geleneksel Yöntemlerden mi esinleniyor?
1. Scandal: Skandallar daima ilgi çeker.
2. Observer Effec...
Director Of Applied Technoloy /Finch Emad Tahtouh
Creative Director / Reactive Tim Buesing
http://www.asknature.org/
http:...
Mgmt Consultant & Founder Ben Lashes
Dir, Social Media / Animal Planet Grace Suriel
Curator, Internet Cat Video Festival S...
http://www.youtube.com/watch?v=0M7ibPk37_U
http://www.tubefilter.com/2014/03/09/henri-le-chat-noir-
youtube-cpm-cat/
Scott Stulen’in Kartviziti
http://www.marketingmag.ca/news/marketer-news/sxsw-cats-ads-and-
the-internet-73391
VP / Jawbone Aza Raskin
Senior Editor / The Verge Dieter Bohn
http://www.thewire.com/politics/2014/03/experts-predict-futu...
Form & Function: Designing Devices You Want to Wear
http://socialmediatoday.com/simon-pearce/2257421/quantified-self-
meet...
THE BEST WAY
TO PREDICT
THE FUTURE IS
TO INVENT IT
This is the century in which you
can be proactive about the
future; you...
Sxsw 2014
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The sessions that I liked from SXSW 14.

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  • 1 - last thought.  Alan C. Kay,  fellow at Apple Computer IncThe best way to predict the future is to invent it.  
  • Sxsw 2014

    1. 1. SXSW’dan Pazarlama Notları South By Southwest 2014 @nesetdereli
    2. 2. 1987 Yılında Austin Texas’ta, müzik ve film festivali olarak başladı.
    3. 3. İnteraktif Medya’nın son yıllarda kazandığı ivme ile festivale 2007 yılında İnteraktif bölümü eklendi.
    4. 4. Her yılın Mart ayında onlarca konferans, panel, sergi, dinleti, gösterim, sunum vb. etkinliğe ev sahipliği yapıyor.
    5. 5. Katılımcılar: network için gelenler, öğrenmek için gelenler, particiler ve meşhur olmak isteyenler.
    6. 6. SXSW 2014 1. The New Digital Age 2. Show Your Work 3. The Future Of Making 4. Beyond Likes: What I Love & Hate & Why You Care 5. Humanizing Technology & Using Innovation for Good 6. Cat Cash: The Economy of Internet Cat Videos 7. Form & Function: Designing Devices You Want to Wear
    7. 7. Executive Chairman / Google Eric Schmidt Director Of Google Ideas Jared Cohen http://blog.juicepharma.com/juiceblog/2014/3/11/sxsw-2014-technology-has- enabled-the-biggest-power-shift-in-history
    8. 8. WhatsApp’ın Facebook tarafından 19 Milyar USD gibi bir rakama satın almasına yaptığı yorum
    9. 9. Writer Austin Kleon
    10. 10. Show Your Work 1. We're not competitors in a contest. Make friends in your industry & share. You learn more by sharing than hoarding info 2. The minute you learn something, turn around and teach it to others 3. Teaching people to do what you do doesn't put you out of business; building interest in the scene adds value to everyone in it. 4. You don't have to be a genius, you just have to be part of the 'scenius' - ask what you can give / contribute 5. Don't be human spam or a vampire. 6. Follow me back? is the saddest question on the internet.
    11. 11. Director Of Media Lab/ MIT Joie Ito CEO / IDEO Tim Brown http://vimeo.com/87303266 http://vimeo.com/67177328 http://vimeopro.com/user8897639/made-in-the-future/video/87303464
    12. 12. Future Of Making 1. Failure is a great way to discover facts. Otherwise you're just dealing with theory. 2. Soon you'll have a printer at your house that can print a gene. 3. Bioengineering: Already, a chromosome stores information multiple time more densely than hard discs. 4. 4D printing allows new possibilities for manufacturing. Imagine bioengineering. Grow a home or virtually anything
    13. 13. Playwright, Actress & Professor / Anna Deavere Smith Founder & CEO / Culturalist Jordan Roth https://www.culturalist.com/lists/best-ideas-of-the-culturalist-sxsw-panel
    14. 14. Beyond Likes Yeni Medya Geleneksel Yöntemlerden mi esinleniyor? 1. Scandal: Skandallar daima ilgi çeker. 2. Observer Effect: Gözlemleme, gözlenenin doğal davranışını etkiler. 3. We The People: Gerçek olanı merak ederiz. 4. Empathic Thrill: Tepkileri anında gördüğünüzde, senaryoyu yeniden şekillendirebilirsiniz. 5. Dare Devils: Günümüzde kahramanları superfan’lar yaratır. 6. The Donahue Oprah Effect: Sıradan insan hikayeleri etkiyi arttırır. 7. Laugh Track: Şimdinin gülme efektleri, hashtag’lerdir. 8. Second Screen: DVD’lerdeki ekstra bölümü gibi düşünmeliyiz. 9.
    15. 15. Director Of Applied Technoloy /Finch Emad Tahtouh Creative Director / Reactive Tim Buesing http://www.asknature.org/ http://www.themostpowerfularm.com/ Humanizing Technology & Using Innovation for Good Sosyal Sorumluluk kampanyalarında teknoloji kullanımı
    16. 16. Mgmt Consultant & Founder Ben Lashes Dir, Social Media / Animal Planet Grace Suriel Curator, Internet Cat Video Festival Scott Stulen Cat Cash: The Economy of Internet Cat Videos Kedidir, kedi…
    17. 17. http://www.youtube.com/watch?v=0M7ibPk37_U http://www.tubefilter.com/2014/03/09/henri-le-chat-noir- youtube-cpm-cat/
    18. 18. Scott Stulen’in Kartviziti http://www.marketingmag.ca/news/marketer-news/sxsw-cats-ads-and- the-internet-73391
    19. 19. VP / Jawbone Aza Raskin Senior Editor / The Verge Dieter Bohn http://www.thewire.com/politics/2014/03/experts-predict-future- technology-and-you-will-probably-be-wearing-it/359048/ Form & Function: Designing Devices You Want to Wear
    20. 20. Form & Function: Designing Devices You Want to Wear http://socialmediatoday.com/simon-pearce/2257421/quantified-self- meets-extreme-sports-dan-larsen-talks-simonpearcelive
    21. 21. THE BEST WAY TO PREDICT THE FUTURE IS TO INVENT IT This is the century in which you can be proactive about the future; you don't have to be reactive. The whole idea of having scientists and technology is that those things you can envision and describe can actually be built. — Alan C. Kay, fellow at Apple Computer Inc. “ “
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