VCEE Brand Identity

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Presentation overview of the development of brand identity and company marketing materials for the Virginia Council for Economic Education (VCEE). We were given an aggressive 24-hour time frame to complete the assignment. We delivered on time. This was part of the CreateAthon on Campus event held at Virginia Commonwealth University.

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VCEE Brand Identity

  1. 1. Contributors: Alexis Bass, CS Nerissa Marbury, CBM Ted Stolki Nick Walthal
  2. 2. Brand Strategy & Brand Promise Cultivation What VCEE stands for Promoting financial independence from childhood to adulthood Our brand promise Economic education for the masses • Because it increases accountability • Because managing money is a lifelong tool • Because it promotes a healthier marketplace • Because economics should not be a scary term • Because it leads to financial independence • Because economic literacy feeds prosperity • Because it creates financially successful people personable dynamic thought leader proactive dedicated educator Our Character Our differentiators We believe in teacher education Educating teachers is the most effective way to provide economic education to the largest number of students We are specific to Virginia We help develop smart consumers for a better economy We make economics fun We engage students K-12 with interactive lesson plans and annual competitions Donors Educators Students The benefits we offer as a promoter of • Partnership among the • Lesson Plan Supplement • Financial independence economic education • Advanced Training • Understanding economies: (local to global) community • Investing in employees early • Scholarship opportunities • Reducing the complexity of economics: ability to • 501(c)(3) Tax Break translate economics
  3. 3. Brand Platform We live in a global marketplace and people are deficient in Audience Insight understanding economies. In order for people to become efficient in understanding economies Brand Platform resources must be provided to educators, engaging opportunities for students and partnerships among the community. Brand Promise We’re providing economic education for the masses. Brand Pillars We invest in We are a We help create Reasons to We live in We generate making children resource for Believe better economic a global workforce proactive parents, environments society ready adults participants in a educators, and for businesses global economy businesses personable dynamic thought leader proactive dedicated educator Brand Character
  4. 4. Positioning Statement Developing financial accountability one grade at a time
  5. 5. Logo VIRGINIA COUNCIL ON ECONOMIC EDUCATION
  6. 6. Tag Line VIRGINIA COUNCIL ON ECONOMIC EDUCATION Promoting financial independence from childhood to adulthood
  7. 7. Business Card & Envelope Sarah Hopkins Finley Executive Director sh nley@vcu.edu Snead Hall Room B2145 301 W. Main Street / Box 844000 Richmond, Virginia 23284-4000 804-827-1211 Fax: 804-828-7215 www.vcee.org 301 W. Main Street Box 44000 Richmond, VA 23284-4000 VI RGIN IA COUNCIL ON ECONOM IC EDUCATION
  8. 8. Donation Letter CHAIRMAN John M. Carter CHAIRMAN-ELECT Je ery R. Leopold [Date] EXECUTIVE DIRECTOR Sarah Hopkins Finle [Address of Donor] SECRETARY Susan F. Dewey TREASURE Donald B. Dodson EXECUTIVE COMMITTEE MEMBERS Walter C. Ayers, Sr. Suzanne M. Gallagher Thomas E. Goode J. Curtis Hall Lynne Mallory-Winter James E. Scanlon economic decisions. We have provided critical programs and material resources to James P. Scott - S. Buford Scott Marsha S. Shuler forts in the classroom and our teacher outreach programs, Je D. Smith, III S. Joseph Ward Bruce T. Whitehurst By helping students understand basic economic principles, they develop the deci- sion-making skills needed to become informed citizens, productive employees, and BOARD OF DIRECTORS Yvonne Toms Allmond William C. Bosher, Jr. Kenneth C. Blaisdell John C. Brennan J. Alfred Broaddus, Jr. J. Peter Clements Barry D. Crawford Jo Lynne DeMary Education, which are located on Virginia State University campuses Michael Ellerbrock Kevin A. Fastabend Roger L. Frost post-testing of students Bradley H. Gunter Honorable Franklyn P, Hall Samuel L. Hancock - Leton L. Hargis C. Randolph Hudgins, III Olin V. Hde the basic principles that govern a market economy. VCEE receives all of its funding Darius A. Johnson Jon C. King from the private sector, including foundations, businesses and individuals – like you Lynne Laube – who believe in the importance of economic education. J. Glynn Loope Robert C. Maddux Paul V. McKee Invest in your community and help create a job-ready youth. E. G. Miller Richard R. J. Morin Austin L. Roberts, III With grateful appreciation, Thomas A. Silvestri I. eese Smith, Sr. Walter A. Stosch Berry L. Thomas J. Wilt Wagner Jane G. Watkins [Title] Winston Weaver, Jr. PS…Use the enclosed insert to make your tax-deductible donation today!
  9. 9. Branding Supplement account it+ ability What’s in Every choice for you? Send this form in along An account is not just where we keep These life lessons birth abilities has a cost. with your donation to: our money. It’s a narrative. The ability to be an independent thinker. The best stories areDonorschildhood. Virginia Council on Economic Education from our The ability to participate in a free 301 West Main Street Box 844000 the best because we learned the community •Partnership among the They’re enterprise society. By being in control, these VA 23284-4000 most from them. •Investing in employees early The ability to make informed decisions Richmond, •Tax Break / 501(c)(3) costs are kept to a minimum. These stories translate into life lessons. and choices. Yes, I want to support The Viriginia Councilthe VCEE and promote on Educators Economic Educationfinancial literacy among (VCEE) •Lesson Plan Supplement believes accountability isyouth of Virginia! the the •Advanced Training •Scholarship opportunities way to a better financial $25 future for Virginians. $50 Students VCEE is focused on developing $100 •Financial independence $150 •Understanding economies financial accountabilityeconomics: Virginians. ability to translate economics among •Reducing the complexity of Other_________________ Our Mission: To empower Virginia´s K-12 students NCIL ON with knowledge and skills to make MIC VIRGINIA informed economic decisions. ECON ION More informed citizens make better EDUC employees, better consumers and a VIRGINIA COUNCIL ON Street better Virginia. ECONOMIC 301 West 00 EDUCATION Box 284-4000 Richmond, V 627 Promoting financial independence from childhood to adulthood (804) 8 .org www.
  10. 10. Branding Supplement account + ability What’s in it VIRGINIA COUNCIL ON ECONOMIC EDUCATION What’s in it for you? for you? Send this form in along with your donation to: Send this form in along Donors with your donation to: These life lessons birth abilities Virginia Council on Economic Education An account is not just where we keep Donors our money. It’s a narrative. Virginia Council on Economicthe community •Partnership among Education The ability to be an independent thinker. Main Street Box 844000 301 West •Investing in employees early The best stories are from our childhood. The ability to participate in a free Richmond, VA 23284-4000 •Partnership among the community 301 West Main Street Box 844000 •Tax Break / 501(c)(3) They’re the best because we learned the enterprise society. •Investing in employees early Richmond, VA 23284-4000 The ability to make informed decisions want to support Yes, I most from them. •Tax Break / 501(c)(3) Educators the VCEE and promote These stories translate into life lessons. and choices. Yes, I want to support financial literacy among Educators the VCEE and promote •Lesson Plan Supplement the youth of Virginia! financial literacy among •Advanced Training •Lesson Plan Supplement the youth of Virginia! •Scholarship opportunities •Advanced Training $25 •Scholarship opportunities $50 Students $25 $100 $50 Students •Financial independence $150 $100 •Understanding economies VCEE is focused on developing •Financial independence $150 •Reducing the complexity of economics: •Understanding economies Other_________________ ability to translate economics •Reducing the complexity of economics: Other_________________ financial accountability among Virginians. ability to translate economics VIRGINIA COUNCIL ON ECONOMIC VIRGINIA COUNC EDUCATION ECONOM EDUCATIO VIR 301 West Main Street EC Box 844000 301 West Main St ED Richmond, VA 23284-4000 Box 844000 (804) 828-1627 Richmond, VA 23284 Promoting financ www.vcee.org (804) 828-1627 www.vcee.org
  11. 11. Newsletter Template
  12. 12. Q &A

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