This brand campaign was presented in Fall 2008 at the VCU Brandcenter in Richmond, VA. Campaign Team Included: Brand Manager: Nerissa Marbury Communication Strategist: Ben Alter Art Director: J.D. Humphries Copywriter: Tristan Smith
87M The Rest
“For me the ﬁrst great joy of traveling is simply the luxury of leaving all my beliefs and
certainties at home, and seeing everything I thought I knew in a different light, and from
a crooked angle. In that regard, even a Kentucky Fried Chicken outlet (in Beijing) can
be both novelty and revelation.”
Travelers not tourists
want to leave their
time bubble but have a ideas
23 years old
After ﬁnally quot;ofﬁciallyquot; graduating from the University of
Washington, I knew the process of de-educating myself
was not going to be easy. So with a one-way ticket to
Buenos Aires, and a full backpack in hand, I set out with
no particular goal in mind, other than to explore as I
want, at the pace I want, with as few restraints as
26 years old
I’m about to ﬁnish my ﬁrst year of work in the “real world”
and I have to tell ya the 9-5 day is something I’m going
to have to get used to. I’ve never been one to settle and
the monotony of the daily routine is getting kind of stale. I
guess the reason I love to travel is to get out of my
comfort zone and experience the world for everything it
has to offer.
TOP 10 CITIES FOR BUBBLE-BREAKERS
NEW YORK CITY
Oversized posters placed on construction site barrier walls, sidewalk covers
and bus shelters throughout major metropolitan cities.
The “FROM” rectangle is an actual die-cut window framing your current
city’s busy surroundings.
Subway riders can get inspired to travel and use their mobile phone to get real-time fares using semicodes.
Real-time Desktop Application Partnership
User sets computer desktop background with pictures of destinations they wish to travel to one day. Partner with cooliris, a photo search engine. The special kayak utility allows you to tag real-time fare
Fare rates in the bottom right corner are updated as the pictures loop. to photos.
Anywhere a location is specified on facebook, kayak would provide real-time fare.