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Klout Policy PrimerNET303 – Study Period 3     Melissa Nile
What is Klout?Klout is a service that creates ascore as “... a representation of   your overall social media           inf...
How does Klout work?    By connecting various social media    services, such as:●   Facebook●   Twitter●   Google+●   Link...
Down to Business. The Terms of ServiceAgreement and Privacy    Policy of Klout.
In order to use Klout, you must agree to the    Terms of Service and, by extension, the Privacy    Policy.    This means t...
In order to use Klout, you must agree to the    Terms of Service and, by extension, the Privacy    Policy.    This means t...
In order to use Klout, you must agree to the    Terms of Service and, by extension, the Privacy    Policy.    This means t...
In order to use Klout, you must agree to the    Terms of Service and, by extension, the Privacy    Policy.    This means t...
In order to use Klout, you must agree to the    Terms of Service and, by extension, the Privacy    Policy.    This means t...
So what does this all mean?So, lets recap:
So what does this all mean?    Klout can change whatever they want,    whenever they want including, but not    restricted...
So what does this all mean?    You are responsible for:●   All the information uploaded and shared    through Klout,●   Th...
So what does it all mean?    And Klout are responsible for:●   Nothing.●   Ever.●   For real.    - Klout Inc., Terms of Se...
But wait! Theres more!They can also sell the data they havegathered about you to anyone they please.They say the data will...
“Klout makes no warranty that●   (I) the service will meet your requirements,●   (II) the service will be uninterrupted, t...
Not only are you solely responsible foreverything on and through Klout, but theyadmit that Klout may not even work theway ...
So...    Dont like it?●   If youve signed up, you need to log in and    then delete your account, but it may take    some ...
And what if they decide they dont             like you?  Klout can delete your account whenever they  please without telli...
Want more information?You can read the Terms of Service for yourself at:http://klout.com/corp/termsThe Privacy Policy, whi...
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Net303 Klout Policy Primer.

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An over view of the Terms of Service for Klout, the social influence score generation platform.

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  • @iMac73 Thanks for your comment, Michelle. Doing this Primer certainly opened my eyes to the perils of agreeing to Terms I haven't read, as well as using Klout in general. I found it particularly concerning the inequity with which responsibility was placed between user and the Service. Most concerning indeed. Glad you enjoyed it.
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  • Hi Melissa,

    Firstly I must say I love the layout of your primer. It is presented in a similar style to my own http://www.slideboom.com/presentations/631214/Pinterest-Policy-Primer-Presentation, with the frosted square over a background image highlighting the text.

    Thank you for choosing Klout as your primer. I joined Klout in May of this year, and I hadn’t, like many other TOS’s, read them before ticking the ‘accept’ button. It was interesting to see that it is the user’s responsibility to check the terms of service, as they are susceptible to change without notice, a common clause I have read throughout other Primers, such as Facebook http://www.slideshare.net/lkwting/facebook-policy-primer-term-of-use-tos-by-lkw-ting-net303a2klw-ting, (Ting, L. slide 10), and iCloud http://www.slideshare.net/jowhite73/icloud-terms-of-service-14833356 (White, J, 2012, slide 9). On the upside I found it remarkable that Dropbox state in their terms of service http://www.slideshare.net/OFlynn_mike/a2-14708439 that, “Even in the event of changes of service, your data will not be shared” (O’Flynn, 2012, slide 7). Lessig (1998) states, “Monitoring in social life is quite familiar. Everything in that life, it is said, was known to others”.

    Something I had agreed to, which definitely should not have been overlooked, was the fact that “Klout can start changing for the service without notice” (slide 19). Wow, this is something that definitely caught my attention. Another eye-opener was the fact that my mobile service provider might charge for the use of its mobile service (slide 9).


    Your presentation has certainly enlightened me to the fact that “Klout make no warranty that the quality of any Perks, products, services, information or other material purchased or obtained by the user through the service may not meet the user’s expectations” (Nile, M. 2012, slide 15). As well as showing me the hidden costs that may incur in the future. Thank you for an insightful primer.
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  • Hi Micheal,
    As a former user of Klout, I can definitively say that their Terms of Service are most assuredly troubling. The fact that Klout refuses to accept any responsibility for data protection, privacy protection of any great account, content quality or nature, notification of terms of service, but holds users responsible for so much just seems like a passing of the proverbial buck at a corporate level.

    In fact, it was upon realising how much responsibility I had agreed to in signing up to the service that made me discontinue my account with Klout. I can only hope that many others do the same.
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  • Hi Melissa,

    Great work on a very informative primer on Klout – a service I’d heard of but knew little about up until now.

    It seems as though the bulk of Klout’s TOS closely mirrors what I discovered in my research into Slideshare’s TOS but there were a couple of things that stuck out in particular for me.

    Your point about the fact that “you are responsible for keeping your data safe” is a troubling clause for two interrelated reasons. The first, and most obvious, is that Klout is seemingly washing its hands of any responsibility for your personal data which, frankly, I’m amazed they can do. The second reason plays into the observations of Goettke and Christiana (2007) that “people allow a precarious amount of information about themselves to be available on these social networking sites because they are unaware of the large number of people who are allowed to view this information and the implications associated with these viewings”. There is a disparity here between the former’s assumptions that users will safeguard their data and the latter’s demonstration that these same users may not be completely aware of or across the situation in such a way as to enable them to do so.

    The clause that entitles Klout to “sell your data to anyone they please” is also rather troubling and brings to mind the article by Barbaro and Zeller (2006) and its discussion of Thelma Arnold and the ease at which her search history could be used to identify her. If seemingly innocuous and “anonymous” data can be used to identify someone online, what could be the end result when data of a more personal nature is on-sold to third parties whose motivations for acquiring it are nebulous at best?

    From all of this I think I can safely say that I have no interest in ever signing up for that service!

    Thanks for a very informative overview of Klout’s TOS.

    Cheers!

    References

    Barbaro, M., & Zeller, T. (2006). A Face Is Exposed for AOL Searcher No. 4417749. New York Times.

    Goettke, R., & Christiana, J. (2007). Privacy and Online Social Networking Websites, Computer Science 199r: Special Topics in Computer Science Computation and Society: Privacy and Technology. URL: http://www.eecs.harvard.edu/cs199r/fp/RichJoe.pdf

    Nile, M., (2012). Klout Policy Primer, URL: http://www.slideshare.net/nephthysnile/net303-klout-policy-primer
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Transcript of "Net303 Klout Policy Primer."

  1. 1. Klout Policy PrimerNET303 – Study Period 3 Melissa Nile
  2. 2. What is Klout?Klout is a service that creates ascore as “... a representation of your overall social media influence...” - from Klout Inc. What is Klout? 2012
  3. 3. How does Klout work? By connecting various social media services, such as:● Facebook● Twitter● Google+● LinkedIn (and others) Klout generates a social media influence score.
  4. 4. Down to Business. The Terms of ServiceAgreement and Privacy Policy of Klout.
  5. 5. In order to use Klout, you must agree to the Terms of Service and, by extension, the Privacy Policy. This means that you agree to the following:● You are responsible for all content that is uploaded, shared or used by Klout to generate your score.● You are responsible for checking that the terms of service havent changed since you signed up.● You agree to connect with a social media account (like Facebook or Twitter).● That Klout can change the Terms without notice. - Klout Inc., Terms of Service, 2012.
  6. 6. In order to use Klout, you must agree to the Terms of Service and, by extension, the Privacy Policy. This means that you agree to the following:● That any accounts you link to Klout give Klout access to all the data on that account, including the non-public data.● That if you dont want to use the service, you have to opt-out.● That you might have a profile, even if you havent signed up. - Klout Inc., Terms of Service, 2012.
  7. 7. In order to use Klout, you must agree to the Terms of Service and, by extension, the Privacy Policy. This means that you agree to the following:● That you will not breach any copyright, privacy laws, transmit any viruses, spam or scam or harass users, send violent or offensive material, or post any objectionable material.● That you will not interrupt the service, or create a fake profile, solicit information from minors. - Klout Inc., Terms of Service, 2012.
  8. 8. In order to use Klout, you must agree to the Terms of Service and, by extension, the Privacy Policy. This means that you agree to the following:● That you will not collect email addresses, advertise, sell, buy, or give instructions for illegal activities through Klout.● That businesses who use Klout to offer Perks to users have a different set of terms to agree to.● That Klout can start charging for the service, without notice. - Klout Inc., Terms of Service, 2012.
  9. 9. In order to use Klout, you must agree to the Terms of Service and, by extension, the Privacy Policy. This means that you agree to the following:● That if you use a mobile to access the service, Klout is not responsible for any charges your provider may charge for that.● That Klout is not responsible for any damages resulting from you using the service.● That Klout is not responsible for any damages resulting from using third party services.● That Klout can change how your score is calculated. - Klout Inc., Terms of Service, 2012.
  10. 10. So what does this all mean?So, lets recap:
  11. 11. So what does this all mean? Klout can change whatever they want, whenever they want including, but not restricted to:● The Terms of Service and Privacy Policy,● The charges for using the service,● The way your score is calculated, and● The information they gather. - Klout Inc., Terms of Service, 2012.
  12. 12. So what does this all mean? You are responsible for:● All the information uploaded and shared through Klout,● The nature of everything you upload,● Keeping your data safe,● Following the right procedure for complaints to Klout... - Klout Inc., Terms of Service, 2012.
  13. 13. So what does it all mean? And Klout are responsible for:● Nothing.● Ever.● For real. - Klout Inc., Terms of Service, 2012.
  14. 14. But wait! Theres more!They can also sell the data they havegathered about you to anyone they please.They say the data will be aggregated, butthey can also change this, if they want...And not tell you.- Klout Inc., Terms of Service, 2012.And theres one priceless pearl ofinformation in the Terms of Service:
  15. 15. “Klout makes no warranty that● (I) the service will meet your requirements,● (II) the service will be uninterrupted, timely, secure, or error-free,● (III) the results that may be obtained from the use of the service will be accurate or reliable, or● (IV) the quality of any Perks, products, services, information, or other material purchased or obtained by you through the service will meet your expectations.” - Klout Inc., Terms of Use, 2012. So...
  16. 16. Not only are you solely responsible foreverything on and through Klout, but theyadmit that Klout may not even work theway you expect it to from what they havetold you.It may not be a true idea of what yoursocial influence is.The things you get through it may not bewhat you think they will be, and thats nottheir problem!
  17. 17. So... Dont like it?● If youve signed up, you need to log in and then delete your account, but it may take some time for your data to be deleted.● If you havent signed up, you need to head to their Terms of Service to opt-out of the service. - Klout Inc., Terms of Service, 2012.
  18. 18. And what if they decide they dont like you? Klout can delete your account whenever they please without telling you. They can decided what is “objectionable content”. They can decided if you have violated the letter or “spirit” of the Terms of Service. If they suspect youve been fraudulent, abusive or engaged in illegal activity, they can delete your account. - Klout Inc., Terms of Service, 2012.
  19. 19. Want more information?You can read the Terms of Service for yourself at:http://klout.com/corp/termsThe Privacy Policy, which forms part of theTerms of Service, can be found at:http://klout.com/corp/privacyWant to opt-out of Klout? Head here:http://klout.com/corp/optout
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