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See Convergence Culture


     The Matrix
                                     by Henry Jenkins




Transmedia Storytelling & Convergence
Bruce Sterling- Matrix Appeal

•   Pop appeal

•   Suicidal attacks

•   Martial arts

•   Pre-destined Love

•   Fetish

•   Christian Exegesis/Buddhism/Taoism/Nebuchadnezzar

•   Redeemer Myth

•   Death & Rebirth

•   The Odyssey

•   Baudrillard/Kant/Nietsche/Berkeley

•   Sci-fi (Philip K. Dick)

•   Godelian mathematical metaphysics
Searching for the Origami Unicorn
            (by Henry Jenkins)

•   ‘Through the looking glass’

•   The White Rabbit

•   The Red Queen

•   Morpheus

•   Persephone

•   Trinity

•   ‘Simulacra & Simulation’ (Neo’s book)

•   DA203 & IS5416

•   Neo’s apartment- Room 101
Synergistic Storytelling
                  Animatrix- Final Flight of the Osiris



                     Jue drops letter into mailbox
                    (Gives her life getting letter to
  Enter the             Nebuchadnezzar crew                The Matrix
Matrix- Player                                              Reloaded-
must get letter                                           The crew are
into hands of                                             discussing the
  the crew.                                             last transmission
                                                          of the Osiris.
Enter the Matrix- Trailer
Audience- Transmedia Experience



            Active Engagement with
     at least 3 different media.You as the
audience may have delivered the letter yourself
and traced the trajectory of this one narrative
        stand across 3 different media.
Counterclaims...
•   Can audience be
    bothered?

•   What about those who
    haven’t...how do you
    understand the
    narrative?

•   Is it just a marketing ploy
    to make the consumer
    spend more money?
Alpha- Mapping

 The cast of The Matrix
trilogy never new if they
were being filmed for the
     film or the game.
Woo-Ping Yuen-                             Geof Darrow-
Choreographer                            Conceptual Drawings



                                               Paul
                                           Chadwick-
                                          Matrix Comics
                    Collaborative Authorship
Yoshiaki Kawajiri

                         The Wachowski
                              Bros.
Rebooting Audience Theory- Janet
              Murray
• Consumer 1- ‘The actively engaged real-
  time viewer who look for suspense and
  action in satisfaction in each single episode.’
• Consumer 2- ‘The more reflective, long-
  term audience who look for coherent
  patterns in the story as a whole.’
• Consumer 3- ‘The navigational viewer who
  takes pleasure in following the connections
  between different parts of the story.’
Oracle




Archetypes- Easier for Film/Game
          Crossover


         The Hacker
Niobe begins to displace Morpheus halfway through The Matrix
           Revolutions. To the film audience this is unexplained but to the gaming
              audience and having spent 100hrs + playing the character, this is
                                      understandable



               May 26th, 2005- The Matrix Online
                       Morpheus killed...



             Additive Comprehension
                   (Neil Young)
defn: expansion of interpretive possibilities in fictional franchises
           extended across multiple texts and media

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The matrix

  • 1. See Convergence Culture The Matrix by Henry Jenkins Transmedia Storytelling & Convergence
  • 2. Bruce Sterling- Matrix Appeal • Pop appeal • Suicidal attacks • Martial arts • Pre-destined Love • Fetish • Christian Exegesis/Buddhism/Taoism/Nebuchadnezzar • Redeemer Myth • Death & Rebirth • The Odyssey • Baudrillard/Kant/Nietsche/Berkeley • Sci-fi (Philip K. Dick) • Godelian mathematical metaphysics
  • 3. Searching for the Origami Unicorn (by Henry Jenkins) • ‘Through the looking glass’ • The White Rabbit • The Red Queen • Morpheus • Persephone • Trinity • ‘Simulacra & Simulation’ (Neo’s book) • DA203 & IS5416 • Neo’s apartment- Room 101
  • 4. Synergistic Storytelling Animatrix- Final Flight of the Osiris Jue drops letter into mailbox (Gives her life getting letter to Enter the Nebuchadnezzar crew The Matrix Matrix- Player Reloaded- must get letter The crew are into hands of discussing the the crew. last transmission of the Osiris.
  • 6. Audience- Transmedia Experience Active Engagement with at least 3 different media.You as the audience may have delivered the letter yourself and traced the trajectory of this one narrative stand across 3 different media.
  • 7. Counterclaims... • Can audience be bothered? • What about those who haven’t...how do you understand the narrative? • Is it just a marketing ploy to make the consumer spend more money?
  • 8. Alpha- Mapping The cast of The Matrix trilogy never new if they were being filmed for the film or the game.
  • 9. Woo-Ping Yuen- Geof Darrow- Choreographer Conceptual Drawings Paul Chadwick- Matrix Comics Collaborative Authorship Yoshiaki Kawajiri The Wachowski Bros.
  • 10. Rebooting Audience Theory- Janet Murray • Consumer 1- ‘The actively engaged real- time viewer who look for suspense and action in satisfaction in each single episode.’ • Consumer 2- ‘The more reflective, long- term audience who look for coherent patterns in the story as a whole.’ • Consumer 3- ‘The navigational viewer who takes pleasure in following the connections between different parts of the story.’
  • 11. Oracle Archetypes- Easier for Film/Game Crossover The Hacker
  • 12. Niobe begins to displace Morpheus halfway through The Matrix Revolutions. To the film audience this is unexplained but to the gaming audience and having spent 100hrs + playing the character, this is understandable May 26th, 2005- The Matrix Online Morpheus killed... Additive Comprehension (Neil Young) defn: expansion of interpretive possibilities in fictional franchises extended across multiple texts and media

Editor's Notes