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Asia Pacific Conference
    Advocacy as a Tool for Change!




                KGV
Iain Williamson

 Head of Film/Media
VSO Nepal: 2001-2003
Kieran Ryan


Head of Film/Media
English Teacher
Internet Safety
   Sabbatical
‘A Picture is Worth 10,000 Words’- Confucius




                      Rwanda, 1994 - Survivor of Hutu death camp.




   ...
Ownership




Media advocacy: Is “the strategic use of the mass media
as a resource to advance a social or public policy
i...
Web 2.0 & Media Advocacy
The world we live in - multiple streams of information. Internet, most obviously, but
also 24 hour television, general ava...
Used to be the issue was getting info to people,
now it's about filtering information. How to do
it, who gets to do it...
- Often surprising how little students, and people, know about politics,
national and global issues
- Presumably here is a...
- Not enough to tell people - need to persuade
them as well
- Demands a certain set of skills - creativity,
organisation, ...
Start in own school.
Do you have a voice?
Are you learning necessary skills?
Are you given a chance, resources, time, to g...
Anna Sharma & Gershon Sng
Alison Thomas
Rosie Shaw- Amnesty International
Your Brief

•   In groups of 4, brainstorm what you feel are the
    key ideas, which you will take from this
    conferen...
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Roots & shoots conference

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A presentation delivered by Film/Media practitioners working in Hong Kong at the Roots & Shoots Asia pacific Conference, August 2010.

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  • Transcript of "Roots & shoots conference"

    1. 1. Asia Pacific Conference Advocacy as a Tool for Change! KGV
    2. 2. Iain Williamson Head of Film/Media VSO Nepal: 2001-2003
    3. 3. Kieran Ryan Head of Film/Media English Teacher Internet Safety Sabbatical
    4. 4. ‘A Picture is Worth 10,000 Words’- Confucius Rwanda, 1994 - Survivor of Hutu death camp. See www.jamesnachtwey.com "I have been a witness, and these pictures are my testimony. The events I have recorded should not be forgotten and must not be repeated."
    5. 5. Ownership Media advocacy: Is “the strategic use of the mass media as a resource to advance a social or public policy initiative” (Jernigan and Wright, 1996.)
    6. 6. Web 2.0 & Media Advocacy
    7. 7. The world we live in - multiple streams of information. Internet, most obviously, but also 24 hour television, general availability of all media content very easily all the time. People engage with a lot more info but necessarily engage with it at a much shallower level. Doesn't mean people are less intelligent - it means the definition of literacy and intelligence may well need to change.
    8. 8. Used to be the issue was getting info to people, now it's about filtering information. How to do it, who gets to do it...
    9. 9. - Often surprising how little students, and people, know about politics, national and global issues - Presumably here is a self-selecting group who are interested - What are you up against? Compassion fatigue...
    10. 10. - Not enough to tell people - need to persuade them as well - Demands a certain set of skills - creativity, organisation, communication. 21st century literacy important...
    11. 11. Start in own school. Do you have a voice? Are you learning necessary skills? Are you given a chance, resources, time, to get involved?
    12. 12. Anna Sharma & Gershon Sng
    13. 13. Alison Thomas
    14. 14. Rosie Shaw- Amnesty International
    15. 15. Your Brief • In groups of 4, brainstorm what you feel are the key ideas, which you will take from this conference. • Using the idea of advocacy, choose your medium (Media form) and attempt to plan how you will communicate that message. (You will have laptops to work with using Inspiration) Product/Marketing. • Present your ideas in no more than 5mins each. • If your idea is good enough, SIS students will attempt to collaborate with you in order to make your product.
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