Q6- Advertising (WJEC- Media Studies)

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Q6 for the WJEC Media Studies exam...

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  • Q6- Advertising (WJEC- Media Studies)

    1. 1. Q6- Exemplary Response Revision notes for the final exam
    2. 2. Product • The chances are that you will either have to promote an existing product or create a new one. • You will almost certainly have to design your product for a teenage audience, so you need to use strategies which are appropriate for this demographic.
    3. 3. The Name • Use teen friendly language such as abbreviated forms (i-pod) and colloquialisms (slang). Text based language (lol, btw etc) is another potential linguistic device which may appeal to your audience. • The use of superlatives, metonym, teen- friendly fonts (graphology), personification and persuasive language (direct mode of address) should all have been discussed in English lessons.
    4. 4. Rule of thirds Minimalist Star appeal ‘Lay Off’- Splatter mark Dirt & with connotations of Blood... violence and power connotations of rugby as a metaphor Male audience? for war Slogan: Impossible is nothing Adidas logo- recognisable brand icon Annotation...
    5. 5. Strategies for a Teenage Audience • Bright palette (Digital natives- Prensky) • Active gratifications- escapism, entertainment, self-identification (perhaps with a star) • Sex appeal/Star appeal- ‘Narrative Image’ (Ellis) or star persona (Dyer)
    6. 6. Cont... • Alternate Reality Games • Narrative (part of an ongoing campaign) • Repetition/Hard Sell/USP- See Barnardo’s Advert • Maslow- Self Esteem/Social & Self- Actualisation needs • Include web address • Slogans/Lines of appeal
    7. 7. Multi Media Campaigns • A print ad is immobile and usually fixed within a magazine, newspaper etc. The internet can do better as it can hyperlink to destinations pre-determined by the brand. • User based advertising (like Amazon) remembers what you shopped for last time and makes recommendations based on your previous buys.
    8. 8. Cont... • Media synergy can be used whereby two media companies borrow one from the other (like Disney & McDonalds) the Get Milk campaign in the U.S. made heavy use of this by featuring a series of other products that milk can be used with.

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