10. BUILDING SEGMENTATION
Step 1: Selection of the Segmentation
(e.g. Travel Motivations, Vacation Activities)
Step 2: Grouping of respondents
Step 2(a): Selection of segmentation
Step 2(b): Stability Analysis
Step 2(c): Computation of final
segmentation solution 10
11. BUILDING SEGMENTATION
Step 3: Profiling (external validation) of
segments by identifying in which personal
characteristics segments differ significantly
Step 4: Managerial assessments of the
usefulness of the market segments (and
formulation of targeted market activities)
12. SEGMENTATION RESULTS
Purpose of Visit
Data Source: Nepal Tourism Statistics Report-2010
 Hanlan J., Fuller D., Wilde S. J. (2006). “Segmenting tourism markets: a
critical review”. Southern Cross University, Melbourne, Australia.
 Barahi S., Fan R., Hung P., Malla P., Yeung R. (2011). “Tourism Cluster in
Nepal - Microeconomics of Competitiveness”. Harvard Business School, USA.
 Angus C., Brocklesby J. (2010). “Tapping the Domestic Tourism Market”.
Angus & Associates, Tourism Resource Consultants and The Knowledge
Warehouse, Ministry of Tourism, New Zealand.
 Khatri, L., B., Kayastha R., P. (2010). “Nepal Tourism Statistics 2010-
Provisional Report”. Ministry of Tourism & Civil Aviation, Government of
Nepal, Singh Durbar, Kathmandu.
 Khatri, L., B., Kayastha R., P., Pokhrel M., P., K.C., J. (2011). “Nepal
Tourism Statistics 2011- Annual Statistical Report”. Ministry of Tourism &
Civil Aviation, Government of Nepal, Singh Durbar, Kathmandu.