Top 5 Mistakes In Running Google Adwords
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Top 5 Mistakes In Running Google Adwords

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Starting up your advertisement campaign using Google Adwords? Avoid these top 5 most common mistakes.

Starting up your advertisement campaign using Google Adwords? Avoid these top 5 most common mistakes.

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Top 5 Mistakes In Running Google Adwords Top 5 Mistakes In Running Google Adwords Presentation Transcript

  • Top 5 Mistakes in Running Google Adwords Campaign
    • Intro & Outline today
    Just Call me Ethan 
    • What is Google Adwords?
    • How to setup an Campaign?
    • Top 5 mistakes…
  • Overview
    •   Pay Per Click Advertising
      • You don’t pay unless people CLICK …
      • Advertise only to your potential customer
  • Stuff you need to know… Car Accessories ABC Car Audio & Accessories Sdn Bhd Car Audio Account Campaign A Campaign B Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2 Speaker CD Player Car Wiper Car Lamp Keyword list A1 Keyword list A2 Keyword list B2 Keyword list B1
  • Organize, Organize, Organize
  • Terms
    • Landing page:
      • First page where the visitors see after clicking on your ad.
    • Bid Price:
      • Price you are willing to bid for a particular keywords.
      • Minimum RM0.01
  • Terms
    • CTR: Click-Through Rate.
      • Eg. Your CTR is 5% if 5 out of 100 person click through your ads to your site.
    • Quality Score:
      • Affect your ads’ position on Google
      • The higher the better
        • Better ad position
        • Lower minimum bid
  • Go to adwords.google.com How to Setup?
  • Choose your tool For Beginner For Experienced Advertiser
  • Language
  • Location
  • Create your Ad
  • Put in Keywords
  • Set Your Budget
  • Review
  • Account Setup
  • But wait… It’s simple, right?
  • Do you make these mistakes?
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  • it would look like this:
    •  
    • What's wrong with this?
    An Adwords Ad A whole bunch of Different keywords The company’s home page
  • 1st Mistake:
    • Too many different kinds of keywords in the same group.
    You should group them into different ad groups.
  • Why Grouping?
  • 2nd Mistake:
    • "Smith Telecommunications" - Who are you?  
      • Low CTR
      • High bid price
    You should:
  • 3rd Mistake :
    • Don't bring visitors to your homepage.
    • You only have 5~10 seconds
    • You’ll spend more money
      • Landing page not relevant to ad
      • Low Quality Score
      • You have to bid high
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    • Don't do this!
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    Use Landing Page – Not just bring them to your home page
  • 3 rd Mistake continue Just Give them EXACTLY what they want. Voice Mail Software Intelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems…………………. www.smithtelecom.com/voice-mail-software.html
  • 4th Mistake:
    • Forget to put negative keywords 
    • Wasting your money
    • Wasting visitor time
    • Have to bid high
  • Filter it out… You should do this:
  • 5th Mistake  Create only 1 ad in an Ad Group Tip: Always split testing 2 ads at the same time!
  • 5th Mistake (continue)
    • After 1 week....
    58 Clicks l 1.9% CTR   45 Clicks l 1.4% CTR
      • You’ll know which one is actually better
      • Delete the inferior one, create another ad to beat the best one.
  • Are you ready to Get Found on Google? Sign Up Today: adwords.google.com Thank you!