Top 5 Mistakes in Running Google Adwords Campaign
<ul><li>Intro & Outline today </li></ul>Just Call me Ethan   <ul><li>What is Google Adwords? </li></ul><ul><li>How to set...
Overview <ul><li>  Pay Per Click Advertising </li></ul><ul><ul><li>You don’t pay unless people  CLICK … </li></ul></ul><ul...
Stuff you need to know… Car Accessories ABC Car Audio & Accessories Sdn Bhd Car Audio Account Campaign A Campaign B Ad Gro...
Organize, Organize, Organize
Terms <ul><li>Landing page:  </li></ul><ul><ul><li>First page where the visitors see after clicking on your ad.  </li></ul...
Terms <ul><li>CTR: Click-Through Rate.   </li></ul><ul><ul><li>Eg. Your CTR is 5% if 5 out of 100 person click through you...
Go to   adwords.google.com How to Setup?
Choose your tool For Beginner For Experienced  Advertiser
Language
Location
Create your Ad
Put in Keywords
Set Your Budget
Review
Account Setup
But wait… It’s simple, right?
Do you make these mistakes? <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li...
it would look like this: <ul><li>  </li></ul><ul><li>What's wrong with this? </li></ul>An Adwords Ad A whole bunch of Diff...
1st Mistake: <ul><li>Too many different kinds of keywords in the same group. </li></ul>You should group them into differen...
Why Grouping?
2nd Mistake: <ul><li>&quot;Smith Telecommunications&quot; -  Who are you?   </li></ul><ul><ul><li>Low CTR </li></ul></ul><...
3rd Mistake : <ul><li>Don't bring visitors to your homepage.  </li></ul><ul><li>You only have 5~10 seconds </li></ul><ul><...
3 rd  Mistake continue Just Give them  EXACTLY what they want. Voice Mail Software Intelligent Voice Mail Software for you...
4th Mistake: <ul><li>Forget to put negative keywords  </li></ul><ul><li>Wasting your money </li></ul><ul><li>Wasting visit...
Filter it out… You should do this:
5th Mistake  Create only 1 ad in an Ad Group Tip: Always split testing 2 ads at the same time!
5th Mistake (continue) <ul><li>After 1 week.... </li></ul>58 Clicks l 1.9% CTR   45 Clicks l 1.4% CTR <ul><ul><li>You’ll k...
Are you ready to Get Found on Google? Sign Up Today: adwords.google.com   Thank you!
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Top 5 Mistakes In Running Google Adwords

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Starting up your advertisement campaign using Google Adwords? Avoid these top 5 most common mistakes.

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  • try http://www.adwordscertificationhelp.org
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  • Great content and great overall look. Well done! Even though it's now two years old, the information is still highly relevant.
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  • Good Afternoon to everybody!
  • Top 5 Mistakes In Running Google Adwords

    1. 1. Top 5 Mistakes in Running Google Adwords Campaign
    2. 2. <ul><li>Intro & Outline today </li></ul>Just Call me Ethan  <ul><li>What is Google Adwords? </li></ul><ul><li>How to setup an Campaign? </li></ul><ul><li>Top 5 mistakes… </li></ul>
    3. 3. Overview <ul><li>  Pay Per Click Advertising </li></ul><ul><ul><li>You don’t pay unless people CLICK … </li></ul></ul><ul><ul><li>Advertise only to your potential customer </li></ul></ul>
    4. 4. Stuff you need to know… Car Accessories ABC Car Audio & Accessories Sdn Bhd Car Audio Account Campaign A Campaign B Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2 Speaker CD Player Car Wiper Car Lamp Keyword list A1 Keyword list A2 Keyword list B2 Keyword list B1
    5. 5. Organize, Organize, Organize
    6. 6. Terms <ul><li>Landing page: </li></ul><ul><ul><li>First page where the visitors see after clicking on your ad. </li></ul></ul><ul><li>Bid Price: </li></ul><ul><ul><li>Price you are willing to bid for a particular keywords. </li></ul></ul><ul><ul><li>Minimum RM0.01 </li></ul></ul>
    7. 7. Terms <ul><li>CTR: Click-Through Rate. </li></ul><ul><ul><li>Eg. Your CTR is 5% if 5 out of 100 person click through your ads to your site. </li></ul></ul><ul><li>Quality Score: </li></ul><ul><ul><li>Affect your ads’ position on Google </li></ul></ul><ul><ul><li>The higher the better </li></ul></ul><ul><ul><ul><li>Better ad position </li></ul></ul></ul><ul><ul><ul><li>Lower minimum bid </li></ul></ul></ul>
    8. 8. Go to adwords.google.com How to Setup?
    9. 9. Choose your tool For Beginner For Experienced Advertiser
    10. 10. Language
    11. 11. Location
    12. 12. Create your Ad
    13. 13. Put in Keywords
    14. 14. Set Your Budget
    15. 15. Review
    16. 16. Account Setup
    17. 17. But wait… It’s simple, right?
    18. 18. Do you make these mistakes? <ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
    19. 19. it would look like this: <ul><li>  </li></ul><ul><li>What's wrong with this? </li></ul>An Adwords Ad A whole bunch of Different keywords The company’s home page
    20. 20. 1st Mistake: <ul><li>Too many different kinds of keywords in the same group. </li></ul>You should group them into different ad groups.
    21. 21. Why Grouping?
    22. 22. 2nd Mistake: <ul><li>&quot;Smith Telecommunications&quot; - Who are you?   </li></ul><ul><ul><li>Low CTR </li></ul></ul><ul><ul><li>High bid price </li></ul></ul>You should:
    23. 23. 3rd Mistake : <ul><li>Don't bring visitors to your homepage. </li></ul><ul><li>You only have 5~10 seconds </li></ul><ul><li>You’ll spend more money </li></ul><ul><ul><li>Landing page not relevant to ad </li></ul></ul><ul><ul><li>Low Quality Score </li></ul></ul><ul><ul><li>You have to bid high </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>Don't do this! </li></ul><ul><li>  </li></ul>Use Landing Page – Not just bring them to your home page
    24. 24. 3 rd Mistake continue Just Give them EXACTLY what they want. Voice Mail Software Intelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems…………………. www.smithtelecom.com/voice-mail-software.html
    25. 25. 4th Mistake: <ul><li>Forget to put negative keywords  </li></ul><ul><li>Wasting your money </li></ul><ul><li>Wasting visitor time </li></ul><ul><li>Have to bid high </li></ul>
    26. 26. Filter it out… You should do this:
    27. 27. 5th Mistake  Create only 1 ad in an Ad Group Tip: Always split testing 2 ads at the same time!
    28. 28. 5th Mistake (continue) <ul><li>After 1 week.... </li></ul>58 Clicks l 1.9% CTR   45 Clicks l 1.4% CTR <ul><ul><li>You’ll know which one is actually better </li></ul></ul><ul><ul><li>Delete the inferior one, create another ad to beat the best one. </li></ul></ul>
    29. 29. Are you ready to Get Found on Google? Sign Up Today: adwords.google.com Thank you!

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