Top 5 Mistakes in Running Google Adwords Campaign

Intro & Outline today Just Call me Ethan  What is Google Adwords? How to setup an Campaign? Top 5 mistakes…

Intro & Outline today

What is Google Adwords?

How to setup an Campaign?

Top 5 mistakes…

Overview Pay Per Click Advertising You don’t pay unless people CLICK … Advertise only to your potential customer

Pay Per Click Advertising

You don’t pay unless people CLICK …

Advertise only to your potential customer

Stuff you need to know… Car Accessories ABC Car Audio & Accessories Sdn Bhd Car Audio Account Campaign A Campaign B Ad Group A1 Ad Group A2 Ad Group B1 Ad Group B2 Speaker CD Player Car Wiper Car Lamp Keyword list A1 Keyword list A2 Keyword list B2 Keyword list B1

Organize, Organize, Organize

Terms Landing page: First page where the visitors see after clicking on your ad. Bid Price: Price you are willing to bid for a particular keywords. Minimum RM0.01

Landing page:

First page where the visitors see after clicking on your ad.

Bid Price:

Price you are willing to bid for a particular keywords.

Minimum RM0.01

Terms CTR: Click-Through Rate. Eg. Your CTR is 5% if 5 out of 100 person click through your ads to your site. Quality Score: Affect your ads’ position on Google The higher the better Better ad position Lower minimum bid

CTR: Click-Through Rate.

Eg. Your CTR is 5% if 5 out of 100 person click through your ads to your site.

Quality Score:

Affect your ads’ position on Google

The higher the better

Better ad position

Lower minimum bid

Go to adwords.google.com How to Setup?

Choose your tool For Beginner For Experienced Advertiser

Language

Location

Create your Ad

Put in Keywords

Set Your Budget

Review

Account Setup

But wait… It’s simple, right?

Do you make these mistakes?

it would look like this: What's wrong with this? An Adwords Ad A whole bunch of Different keywords The company’s home page

What's wrong with this?

1st Mistake: Too many different kinds of keywords in the same group. You should group them into different ad groups.

Too many different kinds of keywords in the same group.

Why Grouping?

2nd Mistake: "Smith Telecommunications" - Who are you? Low CTR High bid price You should:

"Smith Telecommunications" - Who are you?

Low CTR

High bid price

3rd Mistake : Don't bring visitors to your homepage. You only have 5~10 seconds You’ll spend more money Landing page not relevant to ad Low Quality Score You have to bid high Don't do this! Use Landing Page – Not just bring them to your home page

Don't bring visitors to your homepage.

You only have 5~10 seconds

You’ll spend more money

Landing page not relevant to ad

Low Quality Score

You have to bid high

Don't do this!

3 rd Mistake continue Just Give them EXACTLY what they want. Voice Mail Software Intelligent Voice Mail Software for you business needs…………………………………………………………………………..Make your communication Easier……………..custom expandable systems…………………. www.smithtelecom.com/voice-mail-software.html

4th Mistake: Forget to put negative keywords Wasting your money Wasting visitor time Have to bid high

Forget to put negative keywords

Wasting your money

Wasting visitor time

Have to bid high

Filter it out… You should do this:

5th Mistake Create only 1 ad in an Ad Group Tip: Always split testing 2 ads at the same time!

5th Mistake (continue) After 1 week.... 58 Clicks l 1.9% CTR 45 Clicks l 1.4% CTR You’ll know which one is actually better Delete the inferior one, create another ad to beat the best one.

After 1 week....

You’ll know which one is actually better

Delete the inferior one, create another ad to beat the best one.

Are you ready to Get Found on Google? Sign Up Today: adwords.google.com Thank you!