Facebook Marketing

Facebook Marketing 101 for webShaper Stores

Facebook.com Overview
World Largest Social Networking Site
300 Million users and growing
Malaysia - 3,047,660 people only and growing
50% Log on at least once a day
A social platform to engage your customers and Prospects
More statistics at http:// www.facebook.com/press/info.php?statistics

Facebook is Wildly popular for eTailers

KickStart Your Facebook Fan Page
Setup Facebook Page – It’s FREE!
(Do NOT use Facebook Group – 5k limitation, Do NOT use personal profile)
http://www.facebook.com/pages/create.php
Become the 1 st fan of your Fan page!
Then start grabbing “Fans”, minimum 25 Fans needed to be entitled to a username (brand) for your Facebook page.
Username eg http://www.facebook.com/ webShaper
Set a name for your page
http://www.facebook.com/username/

KickStart Your Facebook Fan Page
Grab FanBox Widgets to put on left, right or bottom of
your webShaper Stores
http:// www.facebook.com/facebook -widgets/
Are you are done! Start Promoting Your Page it via
Facebook Ad (Pay Per Click recommended) and get
permission to engage people who like what you sell or
do!! http://www.facebook.com/ads/create/

The Page Your Store logo Share news / link Share photos Client Interaction via Comment / like / share

Grab the Fan Box Code from Facebook Widget http://www.facebook.com/facebook-widgets/

This is how Fan Box looks on your store

What you can do with Facebook Page?
Build your Community / Followers / Fans!
Post News & Events / Products / Promotions
(Each time you post an update, new post showing up on Fan’s Facebook homepage, clients can thus see & interact! It’s as easy as copy link from your webShaper Stores and share it! )
webShaper Stores’s Product Page Link Product picture and details nicely formatted and displayed

Distribute your coupon codes
(Starbucks survey on Facebook.com/Starbucks reveal
this is their customer Top request!)
Tips: Learn how to create discount codes for webShaper stores at
http://www.webshaper.com.my/learn/video/discount-code.html

Messages directly to their Facebook Inbox (Just like email marketing ! Please don’t spam - solid content rules, make sure it’s relevant & worth their time clicking)
Setup Event Invitation, Polling and more!

Advertise Your Page in Facebook (Profile specific targeting! Can filter via age, marital status, sex, country & even on their birthday! Can give out a special coupon code for the birthday boys & gals! )

And of course….
You cannot just rely on Facebook alone…
(Even if life without Facebook, We still need to buy stuff right?)

Mwstyles.com - Customer Success story
Small Online Boutique, thrive on service.
6500+ fans in 3 months time !!!

Mwstyles.com - Interact + Engage
Clicking with Clients & Prospects - One product posting get 50 “likes” leading to BUY !

More reading spice up your know-how
IKEA's brilliant Facebook campaign
http://news.cnet.com/8301-17852_3-10404937-71.html?tag=rtcol;pop
Facebook Page Details
http://www.facebook.com/advertising/FacebookPagesProductGuide.pdf
10 Rules for Facebook Advertising
http://www.businessinsider.com/10-rules-for-advertising-on-facebook-2009-7

Join us and Stay updated! Twitter.com/webShaper sales @webShaper.net Facebook.com/webShaper Facebook.com/MalaysiaOnlineStore

The End

The information contained in this document represents the current view of Neowave Sdn Bhd on the issues discussed as of the date of publication. Because
Neowave must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Neowave, and Neowave cannot
guarantee the accuracy of any information presented after the date of publication.
This overview is for informational purposes only. Neowave MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Use it at your own
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Facebook Marketing

by Neowave on Nov 30, 2009

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Facebook Marketing — Presentation Transcript