Facebook marketing

Facebook Marketing @ThomasUmstattd @BradMays @SpikeJones #SMBAustin

Umstattd Media www.UmstattdMedia.com

Mentat

one story

seven tips

ﬁve mistakes

</introduction>

<story>

Challenges

obscure position

name id

statewide race

crowded ﬁeld

not tight with the elite

“Facebook is full of kids who don’t vote.”

0.30% CTR

Facebook as a focus group.

Constructionist

Patriot

Momentum

Chuck Norris

Engagement

3-5 posts per day

Advertise to existing fans #SMBAustin @ThomasUmstattd

2.00% CTR

Results

Supreme Court Candidates on Facebook: 1.Rick Green 12,969 fans 2.Jeff Brown 1,068 fans 3.Rebecca Simmons 983 fans 4.Rick Strange 933 5. Debra Lehrmann 598 fans 6. Jim Moseley 260 fans

Top 10 Texas candidates on Facebook: 1.Ron Paul 178,000 fans 2.Bill White 38,000 fans 3.Rick Perry 29,000 fans 4.Debora Medina 24,000 fans 5.Kay Bailey Hutchison 15,000 fans 6.Rick Green 13,000 fans 7.John Cornyn 10,000 fans 8.Kinky Friedman 7,000 fans 9.Dan Patrick 7,000 fans 10.Michael Williams 5,000

13,000 Fans

900 fans

10,000 votes

runoff

Top 10 Texas candidates on Facebook: 1.Ron Paul - 193,000 fans 2.Bill White - 45,000 fans 3.Rick Perry - 35,000 fans 4.Debra Medina - 24,000 fans 5.Rick Green - 23,000 fans 6.Kay Bailey Hutchison - 15,000 fans 7.John Cornyn - 11,000 fans 8.Kinky Friedman - 8,000 fans 9.Dan Patrick - 8,000 fans 10.Michael Williams - 6,000

major law ﬁrms

5x money

13,000 335,000 cast

Facebook isn’t everything.

important

</story>

<tips>

Know the Facebook algorithm 1

Soon FBO will be as important as SEO. #SMBAustin @ThomasUmstattd

freshness

comments

Previous Interactions

social proximity Image from herbertspencer.net

Content Reputation

You must earn a street cred for each kind of content on Facebook. #SMBAustin @ThomasUmstattd

Some forms of content, like links, are harder to rank for.

Community Response

Frequency

+ Likes + Comments + Social Proximity + Community Reaction + Freshness + Previous Interactions + Content Reputation + Frequency = Top News Potential

Landing Page is Critical 2

Advertise to your current fans. 3

Advertise to friends of fans. 4

Test dozens of ad iterations. 5

+50% CTR

Pick the right page name. 6

listen and respond 7

Get 10,000 likes. Bonus

</tips>

Picking a URL that can get dated. 1

Facebook.com/RickGreen2010

Being boring 2

Being impersonal 3

Putting all your eggs in social media. 4

Grandma Effect

Lacking a clear goal. 5

What do you want out of Facebook?

votes & dollars

</mistakes>

Photos From: • sxc.hu • iStockPhoto.com • herbertspencer.net www.UmstattdMedia.com

Facebook marketing

by neovita on Aug 30, 2010

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