Strategy First! Why You Need a Social Media Strategy

Social Media Mythbusting

What is Social Media?

Social Media Tools & Technologies

Social Media Tools & Technologies Blogs

Social Media Tools & Technologies Location-Based & Blogs Review Apps

Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks

Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs

Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing

Social Media Tools & Technologies Location-Based & Blogs Review Apps Social Networks Microblogs Multimedia Sharing Article Sharing & Voting

Why You Need A Strategy

The P in POST: People

Social Technographics Females, Age 25-34

Social Technographics Males, Age 45-54

Social Network Participation in Corpus Christi by Age Percent of Local Social Network Participation by Age 9% Under 18 21% 24% 18-24 37% 24% 25-34 23% 17% 35-44 9% 14% 45-54 4% Facebook Myspace 10% 55+ 6%

The O in POST: Objectives

Why Are You Here?

Why Are You Here? • Listening - Gathering feedback, doing research

Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing

Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store trafﬁc, increase word-of-mouth/referrals

Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store trafﬁc, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service

Why Are You Here? • Listening - Gathering feedback, doing research • Talking - Increasing brand awareness, educating consumers, promotions, traditional marketing • Energizing - Increasing online/store trafﬁc, increase word-of-mouth/referrals • Supporting - Providing tech support, customer service • Embracing - Creating new products

The S in POST: Strategy

People + Objectives = Strategy

The T in POST:Technology

Tips for Avoiding BSOS

Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives?

Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research

Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness

Tips for Avoiding BSOS • Have a clear, concise strategy on paper: Are your people there? Can you meet your objectives? • Do research • Evaluate user-friendliness • Let “efﬁciency” and “effectiveness” be your watchwords

Choose Wisely!

Consistency is King

Create a Schedule

Questions? facebook.com/neovia twitter.com/neovia holly@neoviasolutions.com www.neoviasolutions.com

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Strategy First! Why You Need a Social Media Strategy

by Neovia Solutions on Jun 10, 2010

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Strategy First! Why You Need a Social Media Strategy — Presentation Transcript