Social Content Marketing    Social Media Bootcamp      October 25, 2011
Content Marketing
Content MarketingEncompasses all marketing formats that involve thecreation or sharing of content for the purpose ofengagi...
Content MarketingEncompasses all marketing formats that involve thecreation or sharing of content for the purpose ofengagi...
Ready to Have Your  Mind Blown??
Ready to Have Your  Mind Blown??   This IS content marketing.
What ContentMarketing Is Not
What Content      Marketing Is NotAdvertisements. Those are interruptions.
What Content      Marketing Is NotAdvertisements. Those are interruptions.Sales pitches. That’s not what your customer isl...
What Content      Marketing Is NotAdvertisements. Those are interruptions.Sales pitches. That’s not what your customer isl...
Why ContentMarketing?
Why Content        Marketing?Educating the customer results in the brand’srecognition as a thought leader and industryexpert
Why Content         Marketing?Educating the customer results in the brand’srecognition as a thought leader and industryexp...
Content MarketingMeet Social Media
Content Marketing  Meet Social MediaThe new customers are creatures of the socialweb. It’s the first place they go to find...
Branded Content =  Earned Media
Content Marketing for        B2B
Content Marketing for        B2B
Content Marketing for        B2B
How to Create Content  That Gets Shared
Train Your Users toOpen Your Content
Train Your Users to   Open Your ContentHigh-quality content will train your readers to keepopening your stuff. Every piece...
Train Your Users to   Open Your ContentHigh-quality content will train your readers to keepopening your stuff. Every piece...
Have a LittlePersonality
Have a Little            PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, yo...
Have a Little            PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, yo...
Have a Little            PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, yo...
Treat It Like a First        Date
Treat It Like a First             DateDon’t go in for a kiss when your customer just wantsa handshake.
Treat It Like a First             DateDon’t go in for a kiss when your customer just wantsa handshake.“Know, Like and Trus...
Treat It Like a First             DateDon’t go in for a kiss when your customer just wantsa handshake.“Know, Like and Trus...
Leverage Your Social  Media Platforms
Leverage Your Social  Media Platforms
Leverage Your Social      Media PlatformsUse what you’vealready got to findout what topics ortypes of content yourcustomer...
Distribution
DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.
DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare...
DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare...
Looks Like This
Looks Like This
Looks Like This
Looks Like This
Looks Like This
Looks Like This
5 Questions To Ask of    Your Content
5 Questions To Ask of    Your Content1.Is the content unique?
5 Questions To Ask of    Your Content1.Is the content unique?2.Is the content useful?
5 Questions To Ask of    Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?
5 Questions To Ask of    Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?4.Is t...
5 Questions To Ask of    Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?4.Is t...
No Excuses
No ExcusesHere are 39 ways you can implement contentmarketing
No ExcusesHere are 39 ways you can implement contentmarketing           http://tinyurl.com/neosum11
How Much HarderCould Your ContentBe Working For You?
Questions?facebook.com/neovia       twitter.com/neoviasolutionsholly@neoviasolutions.com       www.neoviasolutions.com
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Upcoming SlideShare
Loading in …5
×

Social Content Marketing

469
-1

Published on

Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
469
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Social Content Marketing

    1. 1. Social Content Marketing Social Media Bootcamp October 25, 2011
    2. 2. Content Marketing
    3. 3. Content MarketingEncompasses all marketing formats that involve thecreation or sharing of content for the purpose ofengaging current and potential consumer bases
    4. 4. Content MarketingEncompasses all marketing formats that involve thecreation or sharing of content for the purpose ofengaging current and potential consumer basesExamples: Custom magazines, print or onlinenewsletters, digital content (!), websites ormicrosites, white papers or ebooks, webinars,podcasts, video series, roundtables, email, events.
    5. 5. Ready to Have Your Mind Blown??
    6. 6. Ready to Have Your Mind Blown?? This IS content marketing.
    7. 7. What ContentMarketing Is Not
    8. 8. What Content Marketing Is NotAdvertisements. Those are interruptions.
    9. 9. What Content Marketing Is NotAdvertisements. Those are interruptions.Sales pitches. That’s not what your customer islooking for.
    10. 10. What Content Marketing Is NotAdvertisements. Those are interruptions.Sales pitches. That’s not what your customer islooking for.All about you. It’s all about your customer.
    11. 11. Why ContentMarketing?
    12. 12. Why Content Marketing?Educating the customer results in the brand’srecognition as a thought leader and industryexpert
    13. 13. Why Content Marketing?Educating the customer results in the brand’srecognition as a thought leader and industryexpertOther business goals: Lead generation,increasing direct sales, introducing specificbrand language and improving customerretention
    14. 14. Content MarketingMeet Social Media
    15. 15. Content Marketing Meet Social MediaThe new customers are creatures of the socialweb. It’s the first place they go to find answers,get recommendations, and share theirexperiences and knowledge.
    16. 16. Branded Content = Earned Media
    17. 17. Content Marketing for B2B
    18. 18. Content Marketing for B2B
    19. 19. Content Marketing for B2B
    20. 20. How to Create Content That Gets Shared
    21. 21. Train Your Users toOpen Your Content
    22. 22. Train Your Users to Open Your ContentHigh-quality content will train your readers to keepopening your stuff. Every piece of content you putout should aim to solve a problem that yourcustomers care about.
    23. 23. Train Your Users to Open Your ContentHigh-quality content will train your readers to keepopening your stuff. Every piece of content you putout should aim to solve a problem that yourcustomers care about.Doing this consistently will result in users lookingforward to your content - opening the email,watching the video, taking the action you want themto take.
    24. 24. Have a LittlePersonality
    25. 25. Have a Little PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, you’ve got it wrong.
    26. 26. Have a Little PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, you’ve got it wrong.Yes, you’re a thought leader, but your customerswant to relate to you, not be told how to behave.
    27. 27. Have a Little PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, you’ve got it wrong.Yes, you’re a thought leader, but your customerswant to relate to you, not be told how to behave.Don’t hold your knowledge over your users/customers heads - be the cool friend whounderstands how things work and wants to help.
    28. 28. Treat It Like a First Date
    29. 29. Treat It Like a First DateDon’t go in for a kiss when your customer just wantsa handshake.
    30. 30. Treat It Like a First DateDon’t go in for a kiss when your customer just wantsa handshake.“Know, Like and Trust” is the mantra of the socialmedia world. Content will give you the time to buildtrust and a relationship.
    31. 31. Treat It Like a First DateDon’t go in for a kiss when your customer just wantsa handshake.“Know, Like and Trust” is the mantra of the socialmedia world. Content will give you the time to buildtrust and a relationship.Build desire for your product, not a sales pitch. Doinclude a strong call-to-action.
    32. 32. Leverage Your Social Media Platforms
    33. 33. Leverage Your Social Media Platforms
    34. 34. Leverage Your Social Media PlatformsUse what you’vealready got to findout what topics ortypes of content yourcustomers would beinterested in.
    35. 35. Distribution
    36. 36. DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.
    37. 37. DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.We might also shoot video (YouTube), take photos(Flickr), live-tweet (Twitter) and pass around an emailsign-up sheet. We will post PDFs of the documents.
    38. 38. DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.We might also shoot video (YouTube), take photos(Flickr), live-tweet (Twitter) and pass around an emailsign-up sheet. We will post PDFs of the documents.Then, we will distribute all of this content on ourwebsite, blog, Facebook and Twitter accounts.
    39. 39. Looks Like This
    40. 40. Looks Like This
    41. 41. Looks Like This
    42. 42. Looks Like This
    43. 43. Looks Like This
    44. 44. Looks Like This
    45. 45. 5 Questions To Ask of Your Content
    46. 46. 5 Questions To Ask of Your Content1.Is the content unique?
    47. 47. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?
    48. 48. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?
    49. 49. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?4.Is the content fun?
    50. 50. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?4.Is the content fun?5.Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?
    51. 51. No Excuses
    52. 52. No ExcusesHere are 39 ways you can implement contentmarketing
    53. 53. No ExcusesHere are 39 ways you can implement contentmarketing http://tinyurl.com/neosum11
    54. 54. How Much HarderCould Your ContentBe Working For You?
    55. 55. Questions?facebook.com/neovia twitter.com/neoviasolutionsholly@neoviasolutions.com www.neoviasolutions.com

    ×