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Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
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Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
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Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
Social Content Marketing
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Social Content Marketing
Social Content Marketing
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Social Content Marketing

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Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and …

Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.

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  • Transcript

    • 1. Social Content Marketing Social Media Bootcamp October 25, 2011
    • 2. Content Marketing
    • 3. Content MarketingEncompasses all marketing formats that involve thecreation or sharing of content for the purpose ofengaging current and potential consumer bases
    • 4. Content MarketingEncompasses all marketing formats that involve thecreation or sharing of content for the purpose ofengaging current and potential consumer basesExamples: Custom magazines, print or onlinenewsletters, digital content (!), websites ormicrosites, white papers or ebooks, webinars,podcasts, video series, roundtables, email, events.
    • 5. Ready to Have Your Mind Blown??
    • 6. Ready to Have Your Mind Blown?? This IS content marketing.
    • 7. What ContentMarketing Is Not
    • 8. What Content Marketing Is NotAdvertisements. Those are interruptions.
    • 9. What Content Marketing Is NotAdvertisements. Those are interruptions.Sales pitches. That’s not what your customer islooking for.
    • 10. What Content Marketing Is NotAdvertisements. Those are interruptions.Sales pitches. That’s not what your customer islooking for.All about you. It’s all about your customer.
    • 11. Why ContentMarketing?
    • 12. Why Content Marketing?Educating the customer results in the brand’srecognition as a thought leader and industryexpert
    • 13. Why Content Marketing?Educating the customer results in the brand’srecognition as a thought leader and industryexpertOther business goals: Lead generation,increasing direct sales, introducing specificbrand language and improving customerretention
    • 14. Content MarketingMeet Social Media
    • 15. Content Marketing Meet Social MediaThe new customers are creatures of the socialweb. It’s the first place they go to find answers,get recommendations, and share theirexperiences and knowledge.
    • 16. Branded Content = Earned Media
    • 17. Content Marketing for B2B
    • 18. Content Marketing for B2B
    • 19. Content Marketing for B2B
    • 20. How to Create Content That Gets Shared
    • 21. Train Your Users toOpen Your Content
    • 22. Train Your Users to Open Your ContentHigh-quality content will train your readers to keepopening your stuff. Every piece of content you putout should aim to solve a problem that yourcustomers care about.
    • 23. Train Your Users to Open Your ContentHigh-quality content will train your readers to keepopening your stuff. Every piece of content you putout should aim to solve a problem that yourcustomers care about.Doing this consistently will result in users lookingforward to your content - opening the email,watching the video, taking the action you want themto take.
    • 24. Have a LittlePersonality
    • 25. Have a Little PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, you’ve got it wrong.
    • 26. Have a Little PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, you’ve got it wrong.Yes, you’re a thought leader, but your customerswant to relate to you, not be told how to behave.
    • 27. Have a Little PersonalityIf your content could be called dry, self-righteous,authoritarian, or navel-gazing, you’ve got it wrong.Yes, you’re a thought leader, but your customerswant to relate to you, not be told how to behave.Don’t hold your knowledge over your users/customers heads - be the cool friend whounderstands how things work and wants to help.
    • 28. Treat It Like a First Date
    • 29. Treat It Like a First DateDon’t go in for a kiss when your customer just wantsa handshake.
    • 30. Treat It Like a First DateDon’t go in for a kiss when your customer just wantsa handshake.“Know, Like and Trust” is the mantra of the socialmedia world. Content will give you the time to buildtrust and a relationship.
    • 31. Treat It Like a First DateDon’t go in for a kiss when your customer just wantsa handshake.“Know, Like and Trust” is the mantra of the socialmedia world. Content will give you the time to buildtrust and a relationship.Build desire for your product, not a sales pitch. Doinclude a strong call-to-action.
    • 32. Leverage Your Social Media Platforms
    • 33. Leverage Your Social Media Platforms
    • 34. Leverage Your Social Media PlatformsUse what you’vealready got to findout what topics ortypes of content yourcustomers would beinterested in.
    • 35. Distribution
    • 36. DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.
    • 37. DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.We might also shoot video (YouTube), take photos(Flickr), live-tweet (Twitter) and pass around an emailsign-up sheet. We will post PDFs of the documents.
    • 38. DistributionAgain, use those social media platforms you’ve got.This presentation, for example, will be posted toSlideShare.We might also shoot video (YouTube), take photos(Flickr), live-tweet (Twitter) and pass around an emailsign-up sheet. We will post PDFs of the documents.Then, we will distribute all of this content on ourwebsite, blog, Facebook and Twitter accounts.
    • 39. Looks Like This
    • 40. Looks Like This
    • 41. Looks Like This
    • 42. Looks Like This
    • 43. Looks Like This
    • 44. Looks Like This
    • 45. 5 Questions To Ask of Your Content
    • 46. 5 Questions To Ask of Your Content1.Is the content unique?
    • 47. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?
    • 48. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?
    • 49. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?4.Is the content fun?
    • 50. 5 Questions To Ask of Your Content1.Is the content unique?2.Is the content useful?3.Is the content well executed?4.Is the content fun?5.Does the content make good use of the channel in which it appears (e.g., social, mobile, video)?
    • 51. No Excuses
    • 52. No ExcusesHere are 39 ways you can implement contentmarketing
    • 53. No ExcusesHere are 39 ways you can implement contentmarketing http://tinyurl.com/neosum11
    • 54. How Much HarderCould Your ContentBe Working For You?
    • 55. Questions?facebook.com/neovia twitter.com/neoviasolutionsholly@neoviasolutions.com www.neoviasolutions.com

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