Neovia Solutions Social Media for HR & Employers conference

Social Media for HR & Employers Tackling Workplace Issues in the Interactive World

Crafting a Social Media Policy

Loose Vs. Strict Policies
Consider your industry
Highly regulated industries: Health Care, Legal, Financial
Consider your employees
Number of employees
Write it for the LCD

Loose Vs. Strict Policies
Consider your company's social media engagement
Policies should be followed by training
Regular employees
Executives

What a Policy Should Include
Dealing with personal use on company time
Offensive use on personal time
Guidelines for use on behalf of the company

Examples of Social Media Policies
Coca Cola
Gartner
Girl Scouts of San Gorgonio
ESPN

Human Resources & Social Media

Reaching & Recruiting Potential Applicants
Cast a big net and/or cherry pick
Post in status updates on your networks
Facebook Groups: Post on Wall
Twitter: Search in bios
Twellow Advanced Search
Take those names to other searches

Informal Background Checks
Why am I doing this?
How to use a social media background check

No Go vs. Overlook It vs. Ask
Complaints about previous employers
Drug use, alcohol abuse, sexually-charged content
Poor judgment
Overtly personal information (“oversharing”)
Swearing & vulgarity, jokes made in poor taste
Lifestyle choices

Tattoos, piercings
Promoting other companies, their own side ventures
Strong & aggressive expression of political opinions
Inflammatory comments
Hobbies
No Go vs. Overlook It vs. Ask

Google
Facebook
Twitter
LinkedIn
Performing a Comprehensive Search

Social Media as Productivity Propeller

Every employee is recruiter & marketer
Stop think about how social media is wasting your employees' time
They're going to be using it
A better strategy: figure out how your company can benefit from their use

What are people already doing that you can tap into? Join efforts with?
Call centers/support
Sales
Example: Coke “scout”

Recruitment
Happy employees attract people, regardless of the message
Unhappy employees detract from the company

Project management/collaboration
BaseCamp
Sharing/Cataloging information
Closed groups on Facebook
Wikis, i.e. PBWiki
All-in-one enterprise solutions
Closed networks, i.e. Yammer
Internal Communications

Questions? [email_address] facebook.com/neovia www.neoviasolutions.com

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Neovia Solutions Social Media for HR & Employers conference

by Neovia Solutions on Mar 25, 2010

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Neovia Solutions Social Media for HR & Employers conference — Presentation Transcript