Neovia Solutions Social Media for HR & Employers conference

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Slides from the free Social Media for HR & Employers conference put on by Neovia Solutions on March 25, 2010.

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Neovia Solutions Social Media for HR & Employers conference

  1. 1. Social Media for HR & Employers Tackling Workplace Issues in the Interactive World
  2. 2. Crafting a Social Media Policy
  3. 3. Loose Vs. Strict Policies <ul><li>Consider your industry </li></ul><ul><ul><li>Highly regulated industries: Health Care, Legal, Financial </li></ul></ul><ul><li>Consider your employees </li></ul><ul><ul><li>Number of employees </li></ul></ul><ul><ul><li>Write it for the LCD </li></ul></ul>
  4. 4. Loose Vs. Strict Policies <ul><li>Consider your company's social media engagement </li></ul><ul><li>Policies should be followed by training </li></ul><ul><ul><li>Regular employees </li></ul></ul><ul><ul><li>Executives </li></ul></ul>
  5. 5. What a Policy Should Include <ul><li>Dealing with personal use on company time </li></ul><ul><li>Offensive use on personal time </li></ul><ul><li>Guidelines for use on behalf of the company </li></ul>
  6. 6. Examples of Social Media Policies <ul><li>Coca Cola </li></ul><ul><li>Gartner </li></ul><ul><li>Girl Scouts of San Gorgonio </li></ul><ul><li>ESPN </li></ul>
  7. 7. Human Resources & Social Media
  8. 8. Reaching & Recruiting Potential Applicants <ul><li>Cast a big net and/or cherry pick </li></ul><ul><ul><li>Post in status updates on your networks </li></ul></ul><ul><ul><li>Facebook Groups: Post on Wall </li></ul></ul><ul><ul><li>Twitter: Search in bios </li></ul></ul><ul><ul><ul><li>Twellow Advanced Search </li></ul></ul></ul><ul><ul><li>Take those names to other searches </li></ul></ul>
  9. 9. Informal Background Checks <ul><li>Why am I doing this? </li></ul><ul><li>How to use a social media background check </li></ul>
  10. 10. No Go vs. Overlook It vs. Ask <ul><li>Complaints about previous employers </li></ul><ul><li>Drug use, alcohol abuse, sexually-charged content </li></ul><ul><li>Poor judgment </li></ul><ul><li>Overtly personal information (“oversharing”) </li></ul><ul><li>Swearing & vulgarity, jokes made in poor taste </li></ul><ul><li>Lifestyle choices </li></ul>
  11. 11. <ul><li>Tattoos, piercings </li></ul><ul><li>Promoting other companies, their own side ventures </li></ul><ul><li>Strong & aggressive expression of political opinions </li></ul><ul><li>Inflammatory comments </li></ul><ul><li>Hobbies </li></ul>No Go vs. Overlook It vs. Ask
  12. 12. <ul><li>Google </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>Performing a Comprehensive Search
  13. 13. Social Media as Productivity Propeller
  14. 14. Every employee is recruiter & marketer <ul><li>Stop think about how social media is wasting your employees' time </li></ul><ul><li>They're going to be using it </li></ul><ul><li>A better strategy: figure out how your company can benefit from their use </li></ul>
  15. 15. Every employee is recruiter & marketer <ul><li>What are people already doing that you can tap into? Join efforts with? </li></ul><ul><ul><li>Call centers/support </li></ul></ul><ul><ul><li>Sales </li></ul></ul><ul><li>Example: Coke “scout” </li></ul>
  16. 16. <ul><li>Recruitment </li></ul><ul><ul><li>Happy employees attract people, regardless of the message </li></ul></ul><ul><ul><li>Unhappy employees detract from the company </li></ul></ul>Every employee is recruiter & marketer
  17. 17. <ul><li>Project management/collaboration </li></ul><ul><ul><li>BaseCamp </li></ul></ul><ul><li>Sharing/Cataloging information </li></ul><ul><ul><li>Closed groups on Facebook </li></ul></ul><ul><ul><li>Wikis, i.e. PBWiki </li></ul></ul><ul><li>All-in-one enterprise solutions </li></ul><ul><ul><li>Closed networks, i.e. Yammer </li></ul></ul>Internal Communications
  18. 18. Questions? [email_address] facebook.com/neovia www.neoviasolutions.com

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