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Strategic Business Development
& Management Consulting

                    Matthew E. Doty
                    NeoKinetic...
Strategic Services Overview
• Current Market Enrichment
  • Tactically build/grow current markets/customers
• New Market D...
Current Market Enrichment
NeoKinetics will:
• Review current customer/contact lists, product offerings and served
  market...
New Market Development
NeoKinetics will:
• Define key growing markets
    •   Complete Market Opportunity Analysis - ident...
New Technology/Product Development
NeoKinetics will:
• Asses and define key growing technologies
    •   Complete Product/...
Intellectual Property Value Development
NeoKinetics will:
• Complete IP Review and Analysis
     •   Detail current IP and...
Our Process

•   Discovery
    •   On-site or comparative study
    •   Factory, process and equipment evaluations
•   Des...
Contact

      NeoKinetics, Inc.
        Matthew Doty
     Managing Director
  matt.doty@neokinetics.us
        480.366.58...
Strategic Services

•   Business Development                               •   Strategic Operations
    •   Due Diligence ...
Business Services
•   Partner for Outsourced Semiconductor Assembly and Test (OSAT)
    companies
     • Product and Servi...
Other Operational Services

•   Process Enhancements                          •   Business Process Re-Engineering
    •   ...
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Strategic Marketing/Business Services

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NeoKinetics provides Clients Strategic Marketing and Business consulting that defines, builds and grows sustainable businesses.

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Transcript of "Strategic Marketing/Business Services"

  1. 1. Strategic Business Development & Management Consulting Matthew E. Doty NeoKinetics, Inc. Tempe, AZ 85281 matt.doty@neokinetics.us
  2. 2. Strategic Services Overview • Current Market Enrichment • Tactically build/grow current markets/customers • New Market Development • Identify potential market/product broadening opportunities for mid-term business growth. • New Technology/Product Development • Identify new technologies/products/partnerships for strategic business growth • Intellectual Property Value Development • Identify revenue opportunities/strategy for Client IP Copyright © 2009 2 NeoKinetics, Inc. All rights reserved
  3. 3. Current Market Enrichment NeoKinetics will: • Review current customer/contact lists, product offerings and served markets. • Complete Client Due Diligence Report – Engineering, Operations, Sales/CS • Detail current Product Matrix/List and develop current Sales Matrix/List. • Develop current Market/Customer Requirements – pricing/volume, products, and technologies. • Complete Product Fit Analysis – align Client capability to market/customer needs. • Develop Sales Coverage and Growth Plan. • Establish customer contact, identify key issues, success factors and current performance. • Develop Customer Situation Report. • Develop metrics for customer satisfaction, track and report factory performance vs metrics in periodic Customer Satisfaction Report • Review competitors’ served markets, offered products and customers. • Develop Competitive Analysis – SWOT analysis • Define Client’s Value Proposition Copyright © 2009 3 NeoKinetics, Inc. All rights reserved
  4. 4. New Market Development NeoKinetics will: • Define key growing markets • Complete Market Opportunity Analysis - identifies and details new markets, their potential growth and Client participation. • Complete Market Fit Analysis - identifies alignment and gaps between new markets and existing products/technologies. • Develop Strategic Market Development Plan • Defines the strategies for success, key goals, and process for market penetration. • Details potential customers, market partners or joint ventures. • Develop Market Roadmaps • Defines markets, deployment steps and strategic schedule Copyright © 2009 4 NeoKinetics, Inc. All rights reserved
  5. 5. New Technology/Product Development NeoKinetics will: • Asses and define key growing technologies • Complete Product/Technology Opportunity Analysis - identifies and details new products/tech, their potential growth and Client participation. • Complete Product/Technology Fit Analysis - identifies alignment and gaps between new technology/products and existing products/tech. • Develop Strategic Product/Technology Plan • Defines the strategies for success, key goals, and process for product/technology introduction. • Details potential customers, market partners or joint ventures. • Develop Product/Technology Roadmaps • Defines product/technology deployment steps and strategic schedule • Develop Strategic Sales Plan and Pro-forma Financials. Copyright © 2009 5 NeoKinetics, Inc. All rights reserved
  6. 6. Intellectual Property Value Development NeoKinetics will: • Complete IP Review and Analysis • Detail current IP and define strength/weakness of inventions in comparison to published and unpublished competing IP. • Develop IP Roadmap • Defines deployment steps and strategic schedule for IP broadening and expansion. • Complete IP Strategic Plan • Details the required strategies for success, key goals, process and opportunities for IP protection and revenue realization. • Details potential customers, partnerships, joint ventures and litigation targets. • Promote IP standardization and acceptance • JEDEC and other group standards development/introduction • Tech/white paper development and presentation. Copyright © 2009 6 NeoKinetics, Inc. All rights reserved
  7. 7. Our Process • Discovery • On-site or comparative study • Factory, process and equipment evaluations • Design • Joint program development and enhancement • Clearly define objectives and deliverables • Development • On-site and virtually managed activities • Defined progress reviews • Deployment • Program implementation & training • Pilot activities/activation • Transfer • Process/Program “handshake” from NKI to Client • Debrief & follow-up Copyright © 2009 7 NeoKinetics, Inc. All rights reserved
  8. 8. Contact NeoKinetics, Inc. Matthew Doty Managing Director matt.doty@neokinetics.us 480.366.5894 Copyright © 2009 NeoKinetics, Inc. 8 All rights reserved
  9. 9. Strategic Services • Business Development • Strategic Operations • Due Diligence Analyses • Organizational and infrastructure evaluation • Investor presentations and engagement and recommendations • Strategic partnership development • Cultural development and roll out • ‘Greenfield’ factory construction & operations • Distressed or non-profit group, product or • Strategic Marketing/Product Development division turn around • Product and Technology Launch • Interim management, recruiting assistance & • Gap Analysis and Value Propositions placement • Business development & licensing • Customer penetration and business ‘wins’ • Strategic Product Management • Product and Technology Analysis • Product analysis, planning, and launch • Product Portfolio Management • IP valuation, packaging and licensing • Strategic market & customer planning • Standards development and strategies • Product/Technology strategies • Value propositions & Go-to-Market strategies • Market analysis, planning, and launch 9
  10. 10. Business Services • Partner for Outsourced Semiconductor Assembly and Test (OSAT) companies • Product and Services: Sales/Customer Service • Bilateral liaison between factory and customers • OE coordination with T’s and C’s negotiations • Typical and immediate customer issue resolution • Product and Marketing Management • Product or Technology benchmark, mix/pricing & roadmap • Cost analysis and pricing point strategy • Product marketing materials, datasheets, white papers • Internet/web presence & development • Engineering and Operations support • Certification/compliance planning and management • Product/process/technology introduction & enhancement • Standardization programs and controls • Database/information system development & integration • Prototype/High volume partnership development & management • Interim management, recruiting assistance & placement 10
  11. 11. Other Operational Services • Process Enhancements • Business Process Re-Engineering • New Product Introduction (Stage Gate) • Process analysis & optimization • Product Portfolio Management • Database design and deployment • Factory Physics • Information system integration • ISO9000, ISO14000 & ISO/TS16949 • Design of Experiments/SPC • Six Sigma/TQM • Lean Manufacturing • Total Productive Maintenance • Manufacturing Support • Package/process design and enhancement • Thermal & electrical modeling & characterization • Quality and Reliability engineering and testing • Manufacturing process analysis & optimization • Technology/Product transfer and standardization • Supplier management services • Manufacturing standards assessment & compliance • Packaging standards assessment & compliance • Interim management, recruiting assistance & placement 11
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