Digital Analytics: a whole new breed

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Comentarios de expertos de diferentes partes del mundo acerca del presente y futuro de la Analítica Digital. Participación de Jurga Sarkovaite de Neo Consulting. Artículo original de nuestro partner Clicktale, aquí en link del artículo completo --> http://bit.ly/1esE5sZ

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Digital Analytics: a whole new breed

  1. 1. Neo Consulting Peru go on the web to get some data. I read a few blog posts, checked for the common hour! And this is what today’s the digital analysts’ work is all about. They are not only required to be good in data analysis, but also to understand the nature of the business and the mindset of the consumer. We live in an era where data has metrics and indicators that surround us every day, it is easy to lose track. Therefore, a good analyst must understand the consumer, be able to connect the dots of data analysis is done post factum – to evaluate performance and present reports. However, I believe that the real power of digital analysts comes from being able to take advantage of the present data (whether it is web, mobile, social, or any being made on a large scale. Jurgita Sarkovaite www.neo.com.pe

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