Jurgita Sarkovaite, Project Manager de Neo Consulting, nos invita a leer el libro "Mobile Strategy" de Dirk Nicol mediante la siguiente reseña.

1.
Resumen del Libro “Mobile
Strategy: How your company can
win by embracing Mobile
Technologies” de Dirk Nicol
A continuación se presenta un breve resumen en inglés de Jurgita Sarkovaite sobre
el libro “Mobile Strategy: How your company can win by embracing mobile
technologies”, escrito por Dirc Nicol’s. Este libro viene a ser una guía muy práctica
para aquellos que buscan conocer cómo aplicar una exitosa estrategia para
aplicaciones móviles, tomando en cuenta los objetivos y la situación actual de la
compañía.
Por: Jurgita Sarkovaite
Normally, when I take a new marketing book to read, whether
mobile, or not, I already expect to find a coverage of a lot of
different topics, an author somehow sliding through the
surface of each, illustrating them with a series of success
stories. I do really have nothing against such kind of books.
When it is one’s first book in the field, it will give you a general
understanding of what it is all about the subject and what you
could theoretically do with it. But when it comes to get deeper
into it, that is where most of the books fail. Luckily, Dirk Nicol’s
managed to surprise me, focusing almost exclusively on the
Mobile App Strategy Creation through the whole book and
ignoring another part of mobile technology uses.
That’s right, app strategy, a term so little used when talking about mobile apps, is one
of the core issues discussed. The book, which is a practical guide structured in a
logical sequence to introduce the trends in the mobile app marketing, offers the most
common uses of them for business purposes and suggesting few ways to employ
mobile app wave according to the type of the business and its specific objectives
respectively. It dives deeper and deeper into the subject, guiding the reader through
the new concepts and technical solutions, disclosing the full image and the scale of
the mobile applications and their potential usage in business.
www.neo.com.pe 618-­9494
T: (511) 421-­1090 /
T: (511) 421-­1090 / 618-­9494
www.neo.com.pe

2.
Although the book might seem too techie for marketers, as we are not generally
familiar with most of the technological processes and requirements, this is
compensated by one of my preferred aspects of the book - the strategic point of view
by the author, that mobile is integrated through all the company channels, and is not
analyzed separately, but contributes to the overall processes, responsibilities and
outcomes. Basic, You’d say? Maybe, however the reality we are facing is that still
mobile is seen as some new niche technology instead of transcending experience all
along the business process.
Finally, if you are still thinking whether Mobile Strategy is worth reading, I would
recommend doing some homework beforehand and go through the actual situation in
your company. Do you already have a mobile app? What business goals do you want
to achieve with it?... Remember, it’s much more a practical guide than the subject
overview, so take the full advantage out of it. At the end of the day, it’s not about
mobile; it’s all about business and how to make it better.
Happy reading!
www.neo.com.pe 618-­9494
T: (511) 421-­1090 /
T: (511) 421-­1090 / 618-­9494
www.neo.com.pe