Lean Start Up - Jurgita Sarkovaite
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Lean Start Up - Jurgita Sarkovaite

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Presentación de Jurgita Sarkovaite para Ecommerce Night

Presentación de Jurgita Sarkovaite para Ecommerce Night

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    Lean Start Up - Jurgita Sarkovaite Lean Start Up - Jurgita Sarkovaite Presentation Transcript

    • Jurgita Sarkovaite Lean Start UP
    • Lean Start-Up Summary of the Eric Ries´ Book Jurgita Sarkovaite Jurgita.sarkovaite@neo.com.pe @JurgaSarkovaite © Neo Consulting, 2012
    • Why Do Start-Ups Fail? Strong team Effective Successfully use of resources achieving Failure Well executed business plan
    • The difference! Traditional model Lean
    • Structure Vision Ideas Learn Build Steer Produ Data ct Accelerate Measu re
    • 1. Start Product Optimization Strategy Pivot Vision
    • 2. Define: Goal of Start-Up A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. • Find out what The consumers want Goal • ASAP!
    • 3. Learn Waterfall Approach Validated Learning Approach Customer Discovery Customer Validation Customer Creation Scale Company
    • 4. Experiment: Consumer Interviews To simple, testifying From Alchemy scientific experiments
    • 5. Leaps of FaithH1: Value Hypothesis Does our product/service really delivers value to customers once they are using it?H2: Growth Hypothesis How new customers will discover our product/service?
    • 6. Test: Minimum Viable Product "   Build MVP and try it with REAL consumers "   It can take various forms Include only key Repeatedly updateFind Early Adopters features and ask feedback
    • 7. Measure: Innovative Accounting
    • 8. Pivot (or Preserve) Product Pivot Strategy Vision
    • 9. Batch Complete 1 Mechanical action at approach a time Complete 1 by 1 1 approach envelope at a time
    • 9. Batch Small Faster More batches feedback learning practice process Faster Flexibility iteration cycle
    • 10. Grow: Engines of Growth • Word of Mouth Viral • As a side effect of product usage • When revenue from every Paid acquired customer exceeds CPA • Through repeat Sticky purchase or use
    • 11. Adapt People Culture Process Accountability
    • 11. Adapt: Building Adaptive Organization From 5 Adapting Increase blames to to smaller batches in speed 5 Why´s Automatic Invest in speed training regulator
    • 12. Innovate Take personal steak in the outcome Create a Scarce but platform for secure innovation – resource SANDBOX Disruptive Innovation
    • Epilogue: Waste Not! IdeasLearn Build ProduData ct Measu re
    • Recommendations!