Jurgita Sarkovaite    Lean Start UP
Lean Start-Up     Summary of the Eric Ries´ Book                                   Jurgita Sarkovaite                     ...
Why Do Start-Ups Fail?     Strong      team    Effective                Successfully      use of    resources             ...
The difference!    Traditional model   Lean
Structure   Vision              Ideas               Learn           Build    Steer                               Produ    ...
1. Start            Product   Optimization           Strategy                  Pivot           Vision
2. Define: Goal of Start-Up A startup is a human institution designed to deliver a new product or service under conditions...
3. Learn Waterfall Approach   Validated Learning Approach                                Customer                         ...
4. Experiment: Consumer Interviews                       To simple, testifying    From Alchemy                      scient...
5. Leaps of FaithH1: Value Hypothesis      Does our product/service really delivers value to customers once they          ...
6. Test: Minimum Viable Product   "   Build MVP and try it with REAL consumers   "   It can take various forms            ...
7. Measure: Innovative Accounting
8. Pivot (or Preserve)              Product                         Pivot             Strategy            Vision
9. Batch       Complete           1       Mechanical       action at    approach        a time                       Compl...
9. Batch  Small                      Faster                  More batches        feedback    learning practice            ...
10. Grow: Engines of Growth                       • Word of Mouth             Viral     • As a side effect of             ...
11. Adapt               People               Culture               Process            Accountability
11. Adapt: Building Adaptive Organization    From 5        Adapting      Increase   blames to      to smaller             ...
12. Innovate                  Take personal                   steak in the                     outcome     Create a       ...
Epilogue: Waste Not!        IdeasLearn           Build                ProduData                  ct        Measu         re
Recommendations!
Lean Start Up - Jurgita Sarkovaite
Lean Start Up - Jurgita Sarkovaite
Upcoming SlideShare
Loading in …5
×

Lean Start Up - Jurgita Sarkovaite

2,488 views
2,376 views

Published on

Presentación de Jurgita Sarkovaite para Ecommerce Night

Published in: Business, Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,488
On SlideShare
0
From Embeds
0
Number of Embeds
1,363
Actions
Shares
0
Downloads
37
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Lean Start Up - Jurgita Sarkovaite

  1. 1. Jurgita Sarkovaite Lean Start UP
  2. 2. Lean Start-Up Summary of the Eric Ries´ Book Jurgita Sarkovaite Jurgita.sarkovaite@neo.com.pe @JurgaSarkovaite © Neo Consulting, 2012
  3. 3. Why Do Start-Ups Fail? Strong team Effective Successfully use of resources achieving Failure Well executed business plan
  4. 4. The difference! Traditional model Lean
  5. 5. Structure Vision Ideas Learn Build Steer Produ Data ct Accelerate Measu re
  6. 6. 1. Start Product Optimization Strategy Pivot Vision
  7. 7. 2. Define: Goal of Start-Up A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. • Find out what The consumers want Goal • ASAP!
  8. 8. 3. Learn Waterfall Approach Validated Learning Approach Customer Discovery Customer Validation Customer Creation Scale Company
  9. 9. 4. Experiment: Consumer Interviews To simple, testifying From Alchemy scientific experiments
  10. 10. 5. Leaps of FaithH1: Value Hypothesis Does our product/service really delivers value to customers once they are using it?H2: Growth Hypothesis How new customers will discover our product/service?
  11. 11. 6. Test: Minimum Viable Product "   Build MVP and try it with REAL consumers "   It can take various forms Include only key Repeatedly updateFind Early Adopters features and ask feedback
  12. 12. 7. Measure: Innovative Accounting
  13. 13. 8. Pivot (or Preserve) Product Pivot Strategy Vision
  14. 14. 9. Batch Complete 1 Mechanical action at approach a time Complete 1 by 1 1 approach envelope at a time
  15. 15. 9. Batch Small Faster More batches feedback learning practice process Faster Flexibility iteration cycle
  16. 16. 10. Grow: Engines of Growth • Word of Mouth Viral • As a side effect of product usage • When revenue from every Paid acquired customer exceeds CPA • Through repeat Sticky purchase or use
  17. 17. 11. Adapt People Culture Process Accountability
  18. 18. 11. Adapt: Building Adaptive Organization From 5 Adapting Increase blames to to smaller batches in speed 5 Why´s Automatic Invest in speed training regulator
  19. 19. 12. Innovate Take personal steak in the outcome Create a Scarce but platform for secure innovation – resource SANDBOX Disruptive Innovation
  20. 20. Epilogue: Waste Not! IdeasLearn Build ProduData ct Measu re
  21. 21. Recommendations!

×