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Lean Start Up - Jurgita Sarkovaite
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Lean Start Up - Jurgita Sarkovaite

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Presentación de Jurgita Sarkovaite para Ecommerce Night …

Presentación de Jurgita Sarkovaite para Ecommerce Night

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  • 1. Jurgita Sarkovaite Lean Start UP
  • 2. Lean Start-Up Summary of the Eric Ries´ Book Jurgita Sarkovaite Jurgita.sarkovaite@neo.com.pe @JurgaSarkovaite © Neo Consulting, 2012
  • 3. Why Do Start-Ups Fail? Strong team Effective Successfully use of resources achieving Failure Well executed business plan
  • 4. The difference! Traditional model Lean
  • 5. Structure Vision Ideas Learn Build Steer Produ Data ct Accelerate Measu re
  • 6. 1. Start Product Optimization Strategy Pivot Vision
  • 7. 2. Define: Goal of Start-Up A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty. • Find out what The consumers want Goal • ASAP!
  • 8. 3. Learn Waterfall Approach Validated Learning Approach Customer Discovery Customer Validation Customer Creation Scale Company
  • 9. 4. Experiment: Consumer Interviews To simple, testifying From Alchemy scientific experiments
  • 10. 5. Leaps of FaithH1: Value Hypothesis Does our product/service really delivers value to customers once they are using it?H2: Growth Hypothesis How new customers will discover our product/service?
  • 11. 6. Test: Minimum Viable Product "   Build MVP and try it with REAL consumers "   It can take various forms Include only key Repeatedly updateFind Early Adopters features and ask feedback
  • 12. 7. Measure: Innovative Accounting
  • 13. 8. Pivot (or Preserve) Product Pivot Strategy Vision
  • 14. 9. Batch Complete 1 Mechanical action at approach a time Complete 1 by 1 1 approach envelope at a time
  • 15. 9. Batch Small Faster More batches feedback learning practice process Faster Flexibility iteration cycle
  • 16. 10. Grow: Engines of Growth • Word of Mouth Viral • As a side effect of product usage • When revenue from every Paid acquired customer exceeds CPA • Through repeat Sticky purchase or use
  • 17. 11. Adapt People Culture Process Accountability
  • 18. 11. Adapt: Building Adaptive Organization From 5 Adapting Increase blames to to smaller batches in speed 5 Why´s Automatic Invest in speed training regulator
  • 19. 12. Innovate Take personal steak in the outcome Create a Scarce but platform for secure innovation – resource SANDBOX Disruptive Innovation
  • 20. Epilogue: Waste Not! IdeasLearn Build ProduData ct Measu re
  • 21. Recommendations!