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Belfast presentation fjorge Belfast presentation fjorge Presentation Transcript

  • Self-Presentation on On-line Communication Platforms
    Filipa Jorge e Maria João Antunes
    University of Aveiro, Department of Communication and Art, Portugal
    Filipa.jorge@ua.pt
    1
  • Contents
    Research question and objectives
    On-line self-presentationand SNS
    Empirical Study
    Results
    Conclusions
    References
    2
  • Research question and objectives
    What is the use given to contents (text, images and video) on on-line self-presentations?[Impact of gender and age]
    Objectives:
    • To analyzeusers’ behavioronFacebookconsideringtheirself-descriptionusingtext (“About Me”), “Photos” andwallpublications (“Status” and “Link”);
    • To understandtheimpactofgenderand age onself-presentationonFacebook;
    • To analyze the frequency of contents (Status, Links, Photos and Videos) publication on Facebook profiles;
    • To determine the publication method prefered (Facebook Video or external links to other video publication platforms);
    • To determine the theme of published videos.
    3
  • On-line self-presentation
    “The impact of Internet in social relationships has been at the centre of academic debates since the early days of Internet diffusion”. (Gennaro & Dutton, 2007)
    On-line self-presentation evolution:
    Personal sites
    MUDs
    On-line dating sites
    On-line social networks
    4
  • Social Networks Sites
    Oneofthemost popular servicesof Web 2.0.
    SNS  Social Media  encourages contributions and feedback from interested users. It blurs the line between media and audience (Mayfield, 2007).
    Thistypeof CMC allowsthe use ofdifferenttypesofcontents (text, photos, video, etc) andthemaintenanceof a friends’ network.
    5
  • On-line self-presentation
    On-line social networks have brought a new form of self-presentation:
    Blurring between front-stage and back-stage  “glass bedroom” (Pearson, 2009);
    More difficulties to create false profiles  anchor relationships (Zhao et al., 2008);
    Increase the number of weak ties (Pearson, 2009);
    Facebook identities have real consequences for individuals’ lives (Zhao et al., 2008);
    Facebook promotes a culture of group identity (Strano, 2008).
    6
  • Empirical Study
    1) On-line questionnaire(28th February – 20th March 2011):
    The questionnaire aimed to collect information about:
    Users’ personnal data;
    Internet use;
    Facebook use;
    Experience of video publication on Facebook.
    2) Observation:
    Direct observation of 20 Facebook profiles (all the activity registered in the wall);
    15 consecutive days (19th April – 3rd May 2011);
    Qualitative and quantitative analysis of the collected data.
    7
  • Questionnairerespondents/Observationparticipants
    8
  • Questionnairerespondents/Observationparticipants
    Education:
    11 High school or <
    7 Degree
    2 Post-graduation
    Occupation:
    5 Students
    4 Teachers
    2 Workers on Public Services
    9 Others
    Activity on Facebook
    3 < 1year
    17 [1-4 years]
    Weekly access (Facebook)
    3 < 3 times/week
    3 [5-7 times/week]
    14 > 7 times/week
    Video publication on Facebook:
    16 Yes
    Video publication method on Facebook
    15 YouTube
    1 Facebook Video
    4 Without answer
    9
  • Results – ProfileInformation
    • AvailableInformation:
    • 20 Profile Picture
    • 18 Birthday
    • 18 Music
    • 17 Gender
    • 17 Family
    • 17 Emails
    • 16 Relationship Status
    • 16 Movies
    14 ≥ 500 Friends
    10
  • Results – ProfileInformation
    • MissingInformation:
    • 20 SportsYou Play
    • 19 People Who Inspire You
    • 19 FeaturedFriends
    • 18 Interested In
    • 18 Political Views
    • 18 Games
    11
  • Results – ProfileInformation
    Genderdifferences:
    Female:
    Birthdayusuallywithoutyear
    Use more adjectives intheirself-description, more directedand more succintsentences (About Me)
    Frequently use descriptionsoftheirwayoflife (About Me)
    More changesinprofilepicture (12 changesduringthe 15 days)
    More emphasysonbodyandsensuality
    Highlightfamilymembersintheirprofiles
    More favoritequotations
    Male:
    Longer textual self-descriptions (About Me)
    Close-up inprofilepictures
    More favoriteteamsandathletes
    More emphasysonactivitiesandinterests
    Lesschangesinprofilepicture (4 changesduringthe 15 days)
    12
  • Results – ProfileInformation
    Age differences:
    18 - 23:
    Individual profilepictureswithout a contextemphasysonbodyandsensuality
    More music, booksandfavoriteteams
    More activitiesandinterests
    Frequently use descriptionsoftheirwayoflife (About Me)
    24 – 29:
    More profilepictureshavingfunwithfriends
    30 – 41:
    More movies
    Writeabouttheirbirthday’splaceand/orabouttheplacewheretheylive
    > 41 years:
    Birthdayusuallywithoutyear
    Individual profilepictureswithin a context (landscape, exibitions, etc)
    More changesinprofilepicture (8 changesduringthe 15 days)
    13
  • Results – ProfileInformation
    ProfilePhotosExamples:
    Bodyandsensuality
    Individual profilephotos
    withcontext
    Close-up
    Groupidentity:
    familyandfriends
    14
  • Results – PhotosInformation (Albums)
    Total number os albunsanalised: 109
    15
  • Results – PhotosInformation (Albums)
    Genderdifferences:
    • Male:
    • Create more albums thanwomen
    • Female:
    • Organize theirphotosaccording to visual contents (family, friendsandpets)
    Summer 2010
    16
  • Results – PhotosInformation (Albums)
    Age differences:
    18 - 23:
    More albunswith individual pictureswithoutcontext
    24 – 29:
    More albunsshowingdailyactivitiesandgoingoutwithfriends
    > 41 years:
    Lessalbumcreation
    17
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    18
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    AlbunsPhotos:
    Total numberofalbumsphotosanalised: 61
    WallPhotos:
    Total numberofwallphotosanalised: 43
    19
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    YoutubeVideos:
    Total numberofYoutubevideosanalised: 89
    20
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    FacebookVideo (beforeobservation) vs. Youtube:
    21
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    Status:
    Total numberof status analised: 74
    Links:
    Total numberof links analised: 33
    22
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    Genderdifferences:
    Female:
    More status (sentences, citations, thoughtsandeveryday)
    More albunsandwallphotos (66 publicationsin 15 days )  groupidentity (family)
    Male:
    Albunsphotos groupidentity (friends)
    More contentsrelatedwihlocation, holidaysandnature
    More links (news abouteconomy)
    More videos (FacebookVideoandYoutube)
    Onlyusersthatpublishwallphotosaboutsports
    23
  • Results – PublicationsintheWall (duringobservationperiod – 15 days)
    Age differences:
    > 41 years:
    More status, links, photosandvideos Themost active onthe social network
    More albunsphotosrelatedwithsellingproducts
    18 - 23:
    More status relatedwithnightout
    24
  • Conclusions
    Zhaoet. al. (2008) – Threemodesofidentityconstruction:
    “Visual self” - large numbers of photographs;
    “Cultural self” - cultural preferences (“ArtsandEntertainment”);
    “Narrative self” – “About Me”.
    InthispaperweproposetheinclusionofVideosinthefirstmode (“Visual self”), Links inthesecondmode (“Cultural self”) and Status inthethirdmode (“Narrative self”).
    25
  • Conclusions



    26
  • Conclusions
    Womenandyoungusers are more concernedwiththeir on-line popularity.
    InFacebookthereis a trend to create a groupidentity, mostlywithfamilyandfriends. Women stand outinthistopic.
    However, users prefere to bealoneinprofilephotos (individual promotion).
    Youtube Videosproducedbyotherusers.
    FacebookVideo  Videosproducedbytheprofileowner.
    This online social network is therefore an extension of real life (Turkle, 1997) and the real personality of the users (Back et al., 2010), where it is possible to observe also a strong influence of socially accepted norms (Zhao et al., 2008).
    27
  • References
    Back, M. D., Stopfer, J. M., Vazire, S., Gaddis, S., Schmukle, S. C., Egloff, B., & Gosling, S. D. (2010). Facebook Profiles Reflect Actual Personality, Not Self-Idealization.
    GENNARO, C. & DUTTON, W. H.(2007). Reconfiguring Friendships: Social relationships and the Internet'. Information, Communication & Society,10:5, 591–618.
    Mayfield, A. (2007). What is social media? iCrossing (Ed.) An e-book from iCrossing.
    Pearson, E. (2009). All the World Wide Web's a stage: The performance of identity in online social networks. Peer-reviewed Journal on the Internet, 14.
    Strano, M. M. (2008). User Descriptions and Interpretations of Self-Presentation through Facebook Profile Images. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 2.
    Turkle, S. (1997). Life On The Screen: Identity In The Age Of The Internet. Nova Iorque: Touchstone.
    Zhao, S., Grasmuck, S., & Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24(5).
    28