IMA 2012: Pledge your support for mobile        Files from today: http://db.tt/9LjVlUv8                         http://www...
Matt MacDonald                Devin Chalmers        @neocMatt                    @qwzybug       matt@prx.org             d...
Pledging can feel like this                  http://www.flickr.com/photos/                  32438639@N07/5637108666/
Today we’ll try to make it like this                      http://www.flickr.com/photos/                      16377238@N00/1...
Introductions    5 min    http://www.flickr.com/photos/46944516@N00/3717536433/
Discuss current pledge experiences              45 min              http://www.flickr.com/photos/46944516@N00/3717536433/
Get our hands dirty      40 minutes        http://www.flickr.com/photos/40418474@N00/3939008630/
Simplify current pledge experiences               http://www.flickr.com/photos/37280358@N04/5015600940/
Imagine something newkiwiberry a kiwi and strawberry genetic engineering experiment                          http://www.fli...
Take a break  10 minutes    http://www.flickr.com/photos/14336961@N07/2475956824/
Review work and action plans          45 minutes            http://www.flickr.com/photos/8064937@N05/3457696479/
5 minutes            22 seconds
A donation!         http://www.flickr.com/photos/         23322134@N02/3043760419/
It took 5 minutes       http://www.flickr.com/photos/64941795@N00/515393926/
How many people walk away?                http://www.flickr.com/photos/                24450277@N06/3811734996/
WNYC pledge UX
Launching WNYC Mobile PledgeProcess, Objectives & Challenges•   Breaking up the flow (3 step process)•   Removing unnecessa...
“There must be a better way”
Opportunities/Next•   Leverage impulse giving and mobile convenience•   Users LOOOOVE public media•   Simplifying the proc...
The current pledge journey          http://www.flickr.com/photos/62223880@N00/2692420732/
“Im thinking of giving up”
Examples of pledge forms          http://www.flickr.com/photos/62223880@N00/2692420732/
Unfamiliar inspiration examples             http://www.flickr.com/photos/24256351@N04/4150412283/
$$$      Engagement
Users$$$              Engagement
Users$$$                           $ / User              Engagement
Bill Me Later
Bill Me Later www.billmelater.com
In-App Purchase      iOS
In-App Purchase      iOS
In-App Purchase      iOS
In-App Purchase      iOS
Text-to-Donate  Everyone, Anywhere
“Over-the-top” funding      www.kickstarter.com
Humble Indie Bundle    www.humblebundle.com
Goal pledgeswww.gopdebatewatch.com
Free Ricewww.freerice.com
Viral discounting    www.dropbox.com
Viral discounting   www.livingsocial.com
Ad-hoc donation management   www.barackobama.com / www.squareup.com
Smorgasbord  www.kcrw.com
Time to work    http://www.flickr.com/photos/24256351@N04/4150412283/
Show and discuss our work          http://www.flickr.com/photos/92822489@N00/3116187454/
Next Steps   http://www.flickr.com/photos/11628077@N00/2900297524/
1. Record your mobile pledge experience                 http://www.flickr.com/photos/88448902@N00/448512720/
2. Review pledge visitor flow analytics
3. Trim required fields         http://www.flickr.com/photos/60849961@N00/525761992/
4. Create a process tailored for mobile                 http://www.flickr.com/photos/15441441@N00/3256329577/
5. Push organizational assumptions              http://www.flickr.com/photos/28284386@N02/2880756271/
http://www.flickr.com/photos/45581782@N00/2086641/
IMA 2012 Pledge your support for mobile
IMA 2012 Pledge your support for mobile
IMA 2012 Pledge your support for mobile
IMA 2012 Pledge your support for mobile
IMA 2012 Pledge your support for mobile
IMA 2012 Pledge your support for mobile
Upcoming SlideShare
Loading in …5
×

IMA 2012 Pledge your support for mobile

2,468
-1

Published on

IM

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
2,468
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • More and more, financial transactions are taking place on the web & mobile\n\nTwenty years, still innovating on modes of interaction socially and economically\n\nIntersection of these where pubmedia stands to gain\n\nMobile fits into people's lives in a uniquely personal way, and are growing to fill our lives in a way that traditional computers, even with the web, never really did.\n\nLook at innovations in online economic transactions\n\n-> Ladder of engagement: guide from small to large actions of support\nBuilding social and economic ties\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Big red button\n\n\n
  • Big red button\n\n\n
  • Big red button\n\n\n
  • \n
  • Tiered reward levels\n\nspecific, atomic goals: Ze Frank will visit your town\n\nproject shaped and changed by the nature of the funds it receives\n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • IMA 2012 Pledge your support for mobile

    1. 1. IMA 2012: Pledge your support for mobile Files from today: http://db.tt/9LjVlUv8 http://www.flickr.com/photos/99173376@N00/268022096/
    2. 2. Matt MacDonald Devin Chalmers @neocMatt @qwzybug matt@prx.org devin@doormouse.org Marine Boudeau Dan Saltzman @marineboudeau @fiveseveneightymboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com
    3. 3. Pledging can feel like this http://www.flickr.com/photos/ 32438639@N07/5637108666/
    4. 4. Today we’ll try to make it like this http://www.flickr.com/photos/ 16377238@N00/1434832775/
    5. 5. Introductions 5 min http://www.flickr.com/photos/46944516@N00/3717536433/
    6. 6. Discuss current pledge experiences 45 min http://www.flickr.com/photos/46944516@N00/3717536433/
    7. 7. Get our hands dirty 40 minutes http://www.flickr.com/photos/40418474@N00/3939008630/
    8. 8. Simplify current pledge experiences http://www.flickr.com/photos/37280358@N04/5015600940/
    9. 9. Imagine something newkiwiberry a kiwi and strawberry genetic engineering experiment http://www.flickr.com/photos/85388692@N00/417052960/
    10. 10. Take a break 10 minutes http://www.flickr.com/photos/14336961@N07/2475956824/
    11. 11. Review work and action plans 45 minutes http://www.flickr.com/photos/8064937@N05/3457696479/
    12. 12. 5 minutes 22 seconds
    13. 13. A donation! http://www.flickr.com/photos/ 23322134@N02/3043760419/
    14. 14. It took 5 minutes http://www.flickr.com/photos/64941795@N00/515393926/
    15. 15. How many people walk away? http://www.flickr.com/photos/ 24450277@N06/3811734996/
    16. 16. WNYC pledge UX
    17. 17. Launching WNYC Mobile PledgeProcess, Objectives & Challenges• Breaking up the flow (3 step process)• Removing unnecessary fields• Reducing # of gifts• Sharing/Social (FB, Twitter, etc)• JQuery mobile
    18. 18. “There must be a better way”
    19. 19. Opportunities/Next• Leverage impulse giving and mobile convenience• Users LOOOOVE public media• Simplifying the process (duh - no but really)• Experimenting with in-context giving• Implementing tracking: A/B testing, track form completion And...
    20. 20. The current pledge journey http://www.flickr.com/photos/62223880@N00/2692420732/
    21. 21. “Im thinking of giving up”
    22. 22. Examples of pledge forms http://www.flickr.com/photos/62223880@N00/2692420732/
    23. 23. Unfamiliar inspiration examples http://www.flickr.com/photos/24256351@N04/4150412283/
    24. 24. $$$ Engagement
    25. 25. Users$$$ Engagement
    26. 26. Users$$$ $ / User Engagement
    27. 27. Bill Me Later
    28. 28. Bill Me Later www.billmelater.com
    29. 29. In-App Purchase iOS
    30. 30. In-App Purchase iOS
    31. 31. In-App Purchase iOS
    32. 32. In-App Purchase iOS
    33. 33. Text-to-Donate Everyone, Anywhere
    34. 34. “Over-the-top” funding www.kickstarter.com
    35. 35. Humble Indie Bundle www.humblebundle.com
    36. 36. Goal pledgeswww.gopdebatewatch.com
    37. 37. Free Ricewww.freerice.com
    38. 38. Viral discounting www.dropbox.com
    39. 39. Viral discounting www.livingsocial.com
    40. 40. Ad-hoc donation management www.barackobama.com / www.squareup.com
    41. 41. Smorgasbord www.kcrw.com
    42. 42. Time to work http://www.flickr.com/photos/24256351@N04/4150412283/
    43. 43. Show and discuss our work http://www.flickr.com/photos/92822489@N00/3116187454/
    44. 44. Next Steps http://www.flickr.com/photos/11628077@N00/2900297524/
    45. 45. 1. Record your mobile pledge experience http://www.flickr.com/photos/88448902@N00/448512720/
    46. 46. 2. Review pledge visitor flow analytics
    47. 47. 3. Trim required fields http://www.flickr.com/photos/60849961@N00/525761992/
    48. 48. 4. Create a process tailored for mobile http://www.flickr.com/photos/15441441@N00/3256329577/
    49. 49. 5. Push organizational assumptions http://www.flickr.com/photos/28284386@N02/2880756271/
    50. 50. http://www.flickr.com/photos/45581782@N00/2086641/
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×