IMA 2012 Pledge your support for mobile
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IMA 2012 Pledge your support for mobile

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  • More and more, financial transactions are taking place on the web & mobile\n\nTwenty years, still innovating on modes of interaction socially and economically\n\nIntersection of these where pubmedia stands to gain\n\nMobile fits into people's lives in a uniquely personal way, and are growing to fill our lives in a way that traditional computers, even with the web, never really did.\n\nLook at innovations in online economic transactions\n\n-> Ladder of engagement: guide from small to large actions of support\nBuilding social and economic ties\n
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  • Tiered reward levels\n\nspecific, atomic goals: Ze Frank will visit your town\n\nproject shaped and changed by the nature of the funds it receives\n
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IMA 2012 Pledge your support for mobile IMA 2012 Pledge your support for mobile Presentation Transcript

  • IMA 2012: Pledge your support for mobile Files from today: http://db.tt/9LjVlUv8 http://www.flickr.com/photos/99173376@N00/268022096/
  • Matt MacDonald Devin Chalmers @neocMatt @qwzybug matt@prx.org devin@doormouse.org Marine Boudeau Dan Saltzman @marineboudeau @fiveseveneightymboudeau@nypublicradio.org Dan.Saltzman@effectiveui.com
  • Pledging can feel like this http://www.flickr.com/photos/ 32438639@N07/5637108666/
  • Today we’ll try to make it like this http://www.flickr.com/photos/ 16377238@N00/1434832775/
  • Introductions 5 min http://www.flickr.com/photos/46944516@N00/3717536433/
  • Discuss current pledge experiences 45 min http://www.flickr.com/photos/46944516@N00/3717536433/
  • Get our hands dirty 40 minutes http://www.flickr.com/photos/40418474@N00/3939008630/
  • Simplify current pledge experiences http://www.flickr.com/photos/37280358@N04/5015600940/
  • Imagine something newkiwiberry a kiwi and strawberry genetic engineering experiment http://www.flickr.com/photos/85388692@N00/417052960/
  • Take a break 10 minutes http://www.flickr.com/photos/14336961@N07/2475956824/
  • Review work and action plans 45 minutes http://www.flickr.com/photos/8064937@N05/3457696479/
  • 5 minutes 22 seconds
  • A donation! http://www.flickr.com/photos/ 23322134@N02/3043760419/
  • It took 5 minutes http://www.flickr.com/photos/64941795@N00/515393926/
  • How many people walk away? http://www.flickr.com/photos/ 24450277@N06/3811734996/
  • WNYC pledge UX
  • Launching WNYC Mobile PledgeProcess, Objectives & Challenges• Breaking up the flow (3 step process)• Removing unnecessary fields• Reducing # of gifts• Sharing/Social (FB, Twitter, etc)• JQuery mobile
  • “There must be a better way”
  • Opportunities/Next• Leverage impulse giving and mobile convenience• Users LOOOOVE public media• Simplifying the process (duh - no but really)• Experimenting with in-context giving• Implementing tracking: A/B testing, track form completion And...
  • The current pledge journey http://www.flickr.com/photos/62223880@N00/2692420732/
  • “Im thinking of giving up”
  • Examples of pledge forms http://www.flickr.com/photos/62223880@N00/2692420732/
  • Unfamiliar inspiration examples http://www.flickr.com/photos/24256351@N04/4150412283/
  • $$$ Engagement
  • Users$$$ Engagement
  • Users$$$ $ / User Engagement
  • Bill Me Later
  • Bill Me Later www.billmelater.com
  • In-App Purchase iOS
  • In-App Purchase iOS
  • In-App Purchase iOS
  • In-App Purchase iOS
  • Text-to-Donate Everyone, Anywhere
  • “Over-the-top” funding www.kickstarter.com
  • Humble Indie Bundle www.humblebundle.com
  • Goal pledgeswww.gopdebatewatch.com
  • Free Ricewww.freerice.com
  • Viral discounting www.dropbox.com
  • Viral discounting www.livingsocial.com
  • Ad-hoc donation management www.barackobama.com / www.squareup.com
  • Smorgasbord www.kcrw.com
  • Time to work http://www.flickr.com/photos/24256351@N04/4150412283/
  • Show and discuss our work http://www.flickr.com/photos/92822489@N00/3116187454/
  • Next Steps http://www.flickr.com/photos/11628077@N00/2900297524/
  • 1. Record your mobile pledge experience http://www.flickr.com/photos/88448902@N00/448512720/
  • 2. Review pledge visitor flow analytics
  • 3. Trim required fields http://www.flickr.com/photos/60849961@N00/525761992/
  • 4. Create a process tailored for mobile http://www.flickr.com/photos/15441441@N00/3256329577/
  • 5. Push organizational assumptions http://www.flickr.com/photos/28284386@N02/2880756271/
  • http://www.flickr.com/photos/45581782@N00/2086641/