Contextmapping
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Contextmapping

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    Contextmapping Contextmapping Presentation Transcript

    • CONTEXTMAPPING Neo Hsieh
    • CONTEXTMAPPING PROCEDURE
    • CONTEXTMAPPING PROCEDURE
    • CONTEXTMAPPING The user as expert  -expert of his experience -expert to help make the map -expert next to other experts…
    • CONTEXTMAPPING The user has deeper knowledge, hidden below the  surface Say  Do  Make  (explicit observabletacitlatent)
    • CONTEXTMAPPING Design research   User experience (expert)  Let participant make & say  Record everything  Analysis  Make new idea