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Using Facebook to Connect with Customers
 

Using Facebook to Connect with Customers

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    Using Facebook to Connect with Customers Using Facebook to Connect with Customers Presentation Transcript

    • Using Facebook to Connect With Customers
    • Outline
      • Questions from Librarians
      • Introduction to Facebook
      • Uses for Facebook
      • Hands-On Workshop
      • Summary / Conclusions
    • What is Social Networking?
      • A way to connect with friends, family and colleagues online
      • Websites that help connect you with people with similar interests to you
      • Online tools that keep connected to your customers and patron base
      • Keyword: CONNECT
    • Why Social Networking?
      • It’s where your patrons are
      • One place to keep all contacts
      • Email is not as popular as it used to be
      • A new way to deliver news and information
    • Why Facebook?
      • Outreach opportunities
      • Virtual networking with librarians
      • Advertising opportunities
      • Your patrons are there! (or will be soon)
    • Facebook & Your Patrons
      • Extremely popular
        • Most popular website among young adults (18-24)
    • More Facebook Stats
      • More than 100 million active users
      • Facebook is the 4th most-trafficked website in the world
      • Over 55,000 regional, work-related, collegiate, and high school networks
      • More than half of Facebook users are outside of college
      • The fastest growing demographic is those 25 years old and older
    • Your Library on Facebook
    • Your Library on Facebook
    • Your Group on Facebook
    • Your Group on Facebook
    • Facebook Applications
    • Facebook Applications
    • Facebook Applications
    • Let’s Get Started
      • Create a Facebook account
      • Find Friends
      • Update Your Profile
      • Set up your privacy
      • Create a page for your library
      • Find Applications
      • …. and more
    • Nicole C. Engard Open Source Evangelist, LibLime [email_address] Thank You