Using Facebook to Connect with Customers

Using Facebook to Connect With Customers

Outline
Questions from Librarians
Introduction to Facebook
Uses for Facebook
Hands-On Workshop
Summary / Conclusions

What is Social Networking?
A way to connect with friends, family and colleagues online
Websites that help connect you with people with similar interests to you
Online tools that keep connected to your customers and patron base
Keyword: CONNECT

Why Social Networking?
It’s where your patrons are
One place to keep all contacts
Email is not as popular as it used to be
A new way to deliver news and information

Why Facebook?
Outreach opportunities
Virtual networking with librarians
Advertising opportunities
Your patrons are there! (or will be soon)

Facebook & Your Patrons
Extremely popular
Most popular website among young adults (18-24)

More Facebook Stats
More than 100 million active users
Facebook is the 4th most-trafficked website in the world
Over 55,000 regional, work-related, collegiate, and high school networks
More than half of Facebook users are outside of college
The fastest growing demographic is those 25 years old and older

Your Library on Facebook

Your Group on Facebook

Facebook Applications

Let’s Get Started
Create a Facebook account
Find Friends
Update Your Profile
Set up your privacy
Create a page for your library
Find Applications
… . and more

Reading List
IT Professional says “No” & Phil Bradley Responds http://tametheweb.com/2008/11/01/phil-bradleys-thoughts/
10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/
Facebook 101 http://www.web2learning.net/facebook-101
Create a Facebook App for your Library http://bringitonhome.pbwiki.com/Facebook-applications
Facebook as a social search engine and the implications for libraries in the twenty-first century Library Hi Tech / 2008 / 26 (4) / pp. 540 - 556 / DOI: 10.1108/0737883081092088

Nicole C. Engard Open Source Evangelist, LibLime [email_address] Slides: http://web2learning.net > click Publications & Presentations Thank You

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Using Facebook to Connect with Customers

by Nicole C. Engard on Mar 02, 2009

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Using Facebook to Connect with Customers — Presentation Transcript