Easy to Find: Hotel Splendid Etoile: Hotel Bedford:These hotels are really easy to find.They are both on the first page ofGoogle (for a research by name and by name + localization). Moreover, if wemake a research by hotel type + localization, there is only the hotel splendidetoile on the first page of Google.
Easy to Use: The Hotel Splendid Etoile • It is a very clear and concise website. •It is very easy to navigate on this website (with the banner on the right of the website). •There different categories (Hotel, rooms, booking system…). • Pictures diaporama.
Easy to Use: The Hotel Bedford •It is a very clear and concise website. •It is very easy to navigate on this website (with the banner on the top of the website). •There are different categories (Localization, hotel, restaurant…) • Pictures diaporama.
Engagement: The Hotel Splendide Etoile The Hotel Bedford:On the main page on this webiste, we have At the bottom of the main page ofthe possibility to joint the facebook page this website, there is not link forand / or the twitter page of this hotel.There social network, but, we can find allare the phone number, the address and theemail address of this hotel, so it is easy to the information necessary in orderenter in contact. In the category of to enter in contact with this hotel.booking, we can find reviews of other There is the possibility to subscribeguests. to the newsletter.
Easy to book: The Hotel Splendid Etoile: The Hotel Bedford:For these two websites, it is very easy to book online. On the main pageof both, we can check the avaibility. If we click on « Reservation », wecan have rates, special offers, and additional information in order tomake a booking without problems.
Easy to Share: The Hotel Splendide Etoile The Hotel Bedford: There is no way to share it.This hotel has a facebook pageand a twitter account, so it iseasy to share this website.
Qualitative analysis:• Market Positioning:These two hotels are a four star hotel. They are both a hight positioning,in this sense, they are on the luxurous segment, and, they are interest bythe same client segments (business and leisure). The main page of thesetwo hotels are very well desgined.•Distinctive:There are not really distinctive points. They are both modern and design.•Express Level:These two websites express the good quality of these hotels, of theirservices.
Conclusion:The hotel Bedford should improve its accessibility to socialnetworks. It should add a guestbook, and a link to a guest reviewlike TripAdvisor .Its newsletter subscription should be more visible.The hotel Splendid Etoile should create a newsletter subscriptionon its main page. It should add also a guestbook (in order to havesome reviews).The link to TripAdvisor site should be more visible and easier touse.
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