Amazon vs booking.com part 1
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Amazon vs booking.com part 1 Presentation Transcript

  • 1. Amazon vs Booking.com
    Chikaleva Alena
    LerévérendAgnès
  • 2. Participation Terms
    Amazon.com
    Booking.com
    It is free.
    You should have a website with traffic for online hotel reservations.
    Is not necessary to have a travel website.
    Easy to become a member.
    It is free.
    You should have a website or a blog.
  • 3. Commission Structure
    Amazon.com
    Booking.com
    You earn minimum one hundred euros per month.
    • You earn up to 10%.
    • 4. Commission depends on the volume performance and, you are also a fix part.
  • Commission Structure
    Amazon.com
    Booking.com
  • 5. Comparison of their marketing toolsavailable :
    Amazon:
    • Severalways to link Amazon.com :
    • 6. Links & Banners
    • 7. White label store
    • 8. Widgets
  • Comparison of their marketing tools available :
    Booking.com
    • There are two main ways to link booking.com:
    • 9. Booking.com branded HTLM links tot the landing pages of differents sites likeairports, cities, regions…
    • 10. Private label implementation, co-branding and, integration of white label.
  • Summary
    • Boonking.com isveryspecialized for hospitalitysector, and itisdedicated to the hotelreservations. It is a site interesting for travelagencies and hotels. But, for anotherpersonwhois not interested in this business , this affiliation is not veryusefull.
    • 11. So, if weneed to make an affiliation, wewouldchoose amazon.com because, itisveryeasy to become a member. Moreover, thiswebsiteisverygeneral, so, withthis affiliation wecanattractdifferent types of clients. Amazon.com islesslimitedthan Booking.com. At the end, Amazon.com proposes many marketing tools, and thatitisveryinteresting and attractive.