Amazon vs booking.com part 1Presentation Transcript
Amazon vs Booking.com Chikaleva Alena LerévérendAgnès
Participation Terms Amazon.com Booking.com It is free. You should have a website with traffic for online hotel reservations. Is not necessary to have a travel website. Easy to become a member. It is free. You should have a website or a blog.
Commission Structure Amazon.com Booking.com You earn minimum one hundred euros per month.
You earn up to 10%.
Commission depends on the volume performance and, you are also a fix part.
Commission Structure Amazon.com Booking.com
Comparison of their marketing toolsavailable : Amazon:
Severalways to link Amazon.com :
Links & Banners
White label store
Comparison of their marketing tools available : Booking.com
There are two main ways to link booking.com:
Booking.com branded HTLM links tot the landing pages of differents sites likeairports, cities, regions…
Private label implementation, co-branding and, integration of white label.
Boonking.com isveryspecialized for hospitalitysector, and itisdedicated to the hotelreservations. It is a site interesting for travelagencies and hotels. But, for anotherpersonwhois not interested in this business , this affiliation is not veryusefull.
So, if weneed to make an affiliation, wewouldchoose amazon.com because, itisveryeasy to become a member. Moreover, thiswebsiteisverygeneral, so, withthis affiliation wecanattractdifferent types of clients. Amazon.com islesslimitedthan Booking.com. At the end, Amazon.com proposes many marketing tools, and thatitisveryinteresting and attractive.