Amazon vs booking.com part 1
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    Amazon vs booking.com part 1 Amazon vs booking.com part 1 Presentation Transcript

    • Amazon vs Booking.com
      Chikaleva Alena
      LerévérendAgnès
    • Participation Terms
      Amazon.com
      Booking.com
      It is free.
      You should have a website with traffic for online hotel reservations.
      Is not necessary to have a travel website.
      Easy to become a member.
      It is free.
      You should have a website or a blog.
    • Commission Structure
      Amazon.com
      Booking.com
      You earn minimum one hundred euros per month.
      • You earn up to 10%.
      • Commission depends on the volume performance and, you are also a fix part.
    • Commission Structure
      Amazon.com
      Booking.com
    • Comparison of their marketing toolsavailable :
      Amazon:
      • Severalways to link Amazon.com :
      • Links & Banners
      • White label store
      • Widgets
    • Comparison of their marketing tools available :
      Booking.com
      • There are two main ways to link booking.com:
      • Booking.com branded HTLM links tot the landing pages of differents sites likeairports, cities, regions…
      • Private label implementation, co-branding and, integration of white label.
    • Summary
      • Boonking.com isveryspecialized for hospitalitysector, and itisdedicated to the hotelreservations. It is a site interesting for travelagencies and hotels. But, for anotherpersonwhois not interested in this business , this affiliation is not veryusefull.
      • So, if weneed to make an affiliation, wewouldchoose amazon.com because, itisveryeasy to become a member. Moreover, thiswebsiteisverygeneral, so, withthis affiliation wecanattractdifferent types of clients. Amazon.com islesslimitedthan Booking.com. At the end, Amazon.com proposes many marketing tools, and thatitisveryinteresting and attractive.