Amazon vs booking.com part 1

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Amazon vs booking.com part 1

  1. 1. Amazon vs Booking.com<br />Chikaleva Alena<br />LerévérendAgnès<br />
  2. 2. Participation Terms<br />Amazon.com<br />Booking.com<br />It is free.<br />You should have a website with traffic for online hotel reservations.<br />Is not necessary to have a travel website.<br />Easy to become a member.<br />It is free.<br />You should have a website or a blog.<br />
  3. 3. Commission Structure<br />Amazon.com<br />Booking.com<br />You earn minimum one hundred euros per month.<br /><ul><li>You earn up to 10%.
  4. 4. Commission depends on the volume performance and, you are also a fix part. </li></li></ul><li>Commission Structure<br />Amazon.com<br />Booking.com<br />
  5. 5. Comparison of their marketing toolsavailable : <br />Amazon:<br /><ul><li>Severalways to link Amazon.com :
  6. 6. Links & Banners
  7. 7. White label store
  8. 8. Widgets</li></li></ul><li>Comparison of their marketing tools available : <br />Booking.com<br /><ul><li>There are two main ways to link booking.com:
  9. 9. Booking.com branded HTLM links tot the landing pages of differents sites likeairports, cities, regions…
  10. 10. Private label implementation, co-branding and, integration of white label.</li></li></ul><li>Summary<br /><ul><li>Boonking.com isveryspecialized for hospitalitysector, and itisdedicated to the hotelreservations. It is a site interesting for travelagencies and hotels. But, for anotherpersonwhois not interested in this business , this affiliation is not veryusefull.
  11. 11. So, if weneed to make an affiliation, wewouldchoose amazon.com because, itisveryeasy to become a member. Moreover, thiswebsiteisverygeneral, so, withthis affiliation wecanattractdifferent types of clients. Amazon.com islesslimitedthan Booking.com. At the end, Amazon.com proposes many marketing tools, and thatitisveryinteresting and attractive.</li>

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